Conducting Surveys

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Questions

Question 1

What are the two broad categories into which all psychological research sampling falls?

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Question 2

Which sampling method involves studying individuals who happen to be nearby and willing to participate?

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Question 3

What is the function of a sampling frame in probability sampling?

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Question 4

Which probability sampling method involves dividing the population into 'strata' and then taking a random sample from each stratum?

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Question 5

If a researcher wants to ensure that a survey of 1,000 American adults includes about 126 African-American respondents to match the population's 12.6 percent composition, what specific sampling method should be used?

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Question 6

What is the primary advantage of using cluster sampling for surveys that involve face-to-face interviewing?

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Question 7

What is the typical range for sample sizes in most survey research, balancing confidence with practical constraints like budget?

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Question 8

According to the 'Sample Size and Population Size' box, a survey sample of 1,000 registered voters yields a 95 percent confidence interval for the true population percentage between what two values?

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Question 9

What is the definition of sampling bias?

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Question 10

The inaccurate prediction of the 1936 presidential election by the Literary Digest is a classic example of sampling bias primarily because its mailing lists over-represented which group?

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Question 11

When does non-response bias occur?

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Question 12

What is considered the most effective approach to minimizing non-response bias in a survey?

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Question 13

Which of the four main ways of conducting a survey is identified as being the most costly?

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Question 14

When ranking survey methods by their typical response rates from highest to lowest, what is the correct order?

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Question 15

According to the findings presented in Table 7.3 regarding web-based studies, how do internet samples compare to traditional samples in terms of demographic diversity?

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Question 16

What does evidence from Table 7.3 suggest about the consistency of findings from internet-based studies compared to those from traditional methods?

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Question 17

What is the only type of probability sampling that does not require a sampling frame?

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Question 18

What is the primary reason a researcher would use disproportionate stratified random sampling?

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Question 19

If a sample of 100 voters is surveyed, there is a 95 percent chance that the true percentage in the population is between which two values, according to the text?

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Question 20

In the study by Vivienne Lahaut on alcohol consumption, what did the researchers discover about the original non-responders when they made unannounced visits?

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Question 21

Which of the following is NOT listed as a factor that increases survey response rates?

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Question 22

Why has the use of telephone directories as a comprehensive sampling frame become less effective in modern times?

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Question 23

According to Table 7.3, the preconception that internet samples consist of individuals who are 'maladjusted, socially isolated, or depressed' is contrasted by what finding?

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Question 24

What type of non-probability sampling involves studying individuals simply because they are nearby and willing to participate?

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Question 25

If a researcher randomly selects several small towns and then randomly selects several individuals within each of those towns to interview, what sampling method is being used?

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Question 26

In the context of survey research, what does a confidence interval depend on?

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Question 27

What is the primary reason that mail surveys are considered most susceptible to non-response bias compared to in-person or telephone surveys?

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Question 28

If a research team travels to 10 small towns and interviews 20 residents in each, instead of traveling to 200 towns to interview one resident each, what sampling method are they utilizing to increase efficiency?

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Question 29

An ethical limit exists when offering incentives to increase survey response rates, as they may be considered coercive if they are what?

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Question 30

Which sampling method is being used when a researcher studies individuals who choose to take part in the research on their own accord, without being approached directly?

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Question 31

Why are survey researchers strongly preferential towards using probability samples?

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Question 32

Random-digit dialing, where a computer generates phone numbers randomly, is a common approach for which type of sampling?

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Question 33

When comparing a sample of 1,000 voters to a sample of 2,000 voters, how does the 95 percent confidence interval change?

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Question 34

Which of the following describes the most pervasive form of sampling bias that even careful random sampling is subject to?

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Question 35

Besides cost, what is a primary drawback of telephone surveys compared to in-person interviews?

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Question 36

What is one challenge of conducting internet surveys when trying to achieve a random sample of a general population?

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Question 37

What is the only type of sampling mentioned that uses existing research participants to help recruit additional participants?

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Question 38

If a researcher wants to survey Asian Americans but finds a simple random sample of 1,000 adults yields too few to draw conclusions, what method could be used to ensure enough are included?

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Question 39

What does the text suggest is the relationship between a survey's perceived length and complexity and its response rate?

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Question 40

What is the primary characteristic that distinguishes probability sampling from non-probability sampling?

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Question 41

Which survey administration method provides the closest personal contact with respondents?

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Question 42

What is the only probability sampling method discussed that does not necessitate a sampling frame?

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Question 43

When a confidence interval for a proportion in a population depends only on the sample size and not the population size, a sample of 1,000 would produce a 95 percent confidence interval of 47 to 53 regardless of whether the population was one hundred thousand or what?

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Question 44

In a survey on alcohol consumption, what did researchers find that indicated their initial estimates were too high due to non-response bias?

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Question 45

What tool, originally created by Amazon for usability testing, is now used by survey researchers to gather high-quality data from a large database of workers at a low cost?

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Question 46

What type of sampling involves dividing the population into groups, usually based on demographic characteristics, and then drawing a random sample from each group?

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Question 47

The National Comorbidity Survey, which sampled clusters of individuals and then individuals within those clusters, is an example of what type of sampling?

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Question 48

What is one of the two main factors that determines how large a survey sample needs to be?

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Question 49

What specific action is mentioned as a technique for increasing survey response rates by contacting potential participants before sending the actual survey?

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Question 50

Based on Table 7.3, what evidence is there concerning the preconception that internet samples are 'maladjusted, socially isolated, or depressed'?

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Other chapters

Methods of KnowingUnderstanding ScienceGoals of ScienceScience and Common SenseExperimental and Clinical PsychologistsKey Takeaways and ExercisesA Model of Scientific Research in PsychologyFinding a Research TopicGenerating Good Research QuestionsDeveloping a HypothesisDesigning a Research StudyAnalyzing the DataDrawing Conclusions and Reporting the ResultsKey Takeaways and ExerciseMoral Foundations of Ethical ResearchFrom Moral Principles to Ethics CodesPutting Ethics Into PracticeKey Takeaways and ExercisesUnderstanding Psychological MeasurementReliability and Validity of MeasurementPractical Strategies for Psychological MeasurementKey Takeaways and ExercisesExperiment BasicsExperimental DesignExperimentation and ValidityPractical ConsiderationsKey Takeaways and ExercisesOverview of Non-Experimental ResearchCorrelational ResearchComplex CorrelationQualitative ResearchObservational ResearchKey Takeaways and ExercisesOverview of Survey ResearchConstructing SurveysKey Takeaways and ExercisesOne-Group DesignsNon-Equivalent Groups DesignsKey Takeaways and ExercisesSetting Up a Factorial ExperimentInterpreting the Results of a Factorial ExperimentKey Takeaways and ExercisesOverview of Single-Subject ResearchSingle-Subject Research DesignsThe Single-Subject Versus Group “Debate”Key Takeaways and ExercisesAmerican Psychological Association (APA) StyleWriting a Research Report in American Psychological Association (APA) StyleOther Presentation FormatsKey Takeaways and ExercisesDescribing Single VariablesDescribing Statistical RelationshipsExpressing Your ResultsConducting Your AnalysesKey Takeaways and ExercisesUnderstanding Null Hypothesis TestingSome Basic Null Hypothesis TestsAdditional ConsiderationsFrom the "Replicability Crisis" to Open Science PracticesKey Takeaways and ExercisesGlossaryReferences