Constructing Surveys

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Questions

Question 1

What is the first of the five cognitive processes that people engage in when responding to a survey item, according to the model presented?

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Question 2

In the cognitive model of survey responding, what is the final step a respondent takes before giving their answer?

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Question 3

What is an item-order effect in the context of survey responses?

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Question 4

In the study by Fritz Strack and colleagues on item-order effects, what was the correlation between general life satisfaction and dating frequency when the dating frequency item was presented first?

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Question 5

In the study by Fritz Strack and his colleagues, what was the correlation between general life satisfaction and dating frequency when the life satisfaction item was presented first?

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Question 6

When people are asked how often they are 'really irritated' and are given response options ranging from 'less than once a day' to 'several times a month,' what type of irritations do they tend to think of?

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Question 7

Among undecided voters, what percentage boost does the first candidate listed in a ballot receive simply due to their position?

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Question 8

What is a primary advantage of using open-ended questionnaire items?

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Question 9

What is identified as a significant disadvantage of open-ended questionnaire items for the researcher?

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Question 10

Under which circumstance are closed-ended items most appropriately used in survey research?

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Question 11

What is the most common number of response options on a typical rating scale in survey research?

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Question 12

According to the principles of survey construction, for which type of scale are five-point scales considered best?

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Question 13

For which type of scale are seven-point scales recommended as being most suitable in survey design?

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Question 14

What is the precise meaning of a Likert scale in psychological research?

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Question 15

In the BRUSO model for writing effective questionnaire items, what does the 'B' stand for?

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Question 16

What does the 'R' represent in the BRUSO model for writing questionnaire items?

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Question 17

In the context of the BRUSO model for effective questionnaire items, what does 'U' stand for?

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Question 18

What does the 'S' in the BRUSO model for writing effective survey items represent?

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Question 19

Within the BRUSO model, what principle does the letter 'O' represent?

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Question 20

Which of the following is the best example of a 'double-barrelled' questionnaire item?

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Question 21

When creating response categories for a categorical variable, what does it mean for the categories to be 'mutually exclusive'?

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Question 22

What does it mean for the response categories of a closed-ended item to be 'exhaustive'?

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Question 23

What is considered a good solution when it is not feasible to include every possible category for a closed-ended question?

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Question 24

What is a primary reason a researcher might choose to leave out a middle or neutral response option on a rating scale?

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Question 25

What are the two basic functions of a written or spoken introduction for a survey?

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Question 26

To encourage participation, what information should a survey introduction provide about the survey's sponsorship?

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Question 27

What information is crucial for establishing informed consent in a survey introduction?

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Question 28

What is the recommended practice for organizing the items within the main body of a survey?

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Question 29

Why are demographic items, such as age and gender, often presented last in a survey?

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Question 30

According to the cognitive model of survey responding, which of the following is a potential retrieval strategy a respondent might use when asked about their consumption of alcoholic drinks in a 'typical day'?

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Question 31

What is a primary reason that people tend to assume that middle response options on a survey represent what is normal or typical?

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Question 32

What is the primary purpose of using branching questions, such as first asking 'Do you generally like or dislike ice cream?' before offering a seven-point rating scale?

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Question 33

According to the BRUSO model, what is a key feature of an 'objective' questionnaire item?

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Question 34

What is a visual-analog scale as a response format in a survey?

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Question 35

In the context of a Likert scale, what is the purpose of using reverse coding?

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Question 36

What defines a closed-ended questionnaire item as being 'double-barrelled'?

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Question 37

In the cognitive model of survey responding, which step involves translating a mental judgment into one of the specific choices offered, such as a rating on a 1-to-7 scale?

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Question 38

What practice is recommended to mitigate against item-order effects in surveys, especially online ones?

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Question 39

In which stage of a research project are open-ended items often used?

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Question 40

What is a key difference between open-ended and closed-ended items regarding the effort required from participants?

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Question 41

How should a rating scale for a bipolar construct, such as liking, be designed to achieve the best reliability and validity?

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Question 42

In the context of the BRUSO model, what makes the question 'How many alcoholic drinks do you consume in a typical day?' potentially unambiguous?

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Question 43

According to the 'Relevant' principle of the BRUSO model, what should a researcher do if a respondent's marital status is not relevant to the research question?

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Question 44

In the final 'edit' step of the cognitive model for survey responding, what might a respondent do?

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Question 45

When creating closed-ended categories for religion, why is the set {'Christian', 'Catholic'} not mutually exclusive?

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Question 46

What is the primary function of the survey introduction in the context of respondents who are caught by surprise (e.g., by a phone call or email)?

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Question 47

In survey research where written consent forms are not always used, what part of the survey process is particularly important for documenting and establishing informed consent?

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Question 48

What is the stated reason for grouping survey items that use the same rating scale (e.g., a 5-point agreement scale) together?

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Question 49

Based on the BRUSO model examples, which principle is most clearly violated by the question 'Are you a gun person?'

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Question 50

According to the study by Strack and his colleagues, how did asking about dating frequency first impact the reported correlation with life satisfaction?

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Other chapters

Methods of KnowingUnderstanding ScienceGoals of ScienceScience and Common SenseExperimental and Clinical PsychologistsKey Takeaways and ExercisesA Model of Scientific Research in PsychologyFinding a Research TopicGenerating Good Research QuestionsDeveloping a HypothesisDesigning a Research StudyAnalyzing the DataDrawing Conclusions and Reporting the ResultsKey Takeaways and ExerciseMoral Foundations of Ethical ResearchFrom Moral Principles to Ethics CodesPutting Ethics Into PracticeKey Takeaways and ExercisesUnderstanding Psychological MeasurementReliability and Validity of MeasurementPractical Strategies for Psychological MeasurementKey Takeaways and ExercisesExperiment BasicsExperimental DesignExperimentation and ValidityPractical ConsiderationsKey Takeaways and ExercisesOverview of Non-Experimental ResearchCorrelational ResearchComplex CorrelationQualitative ResearchObservational ResearchKey Takeaways and ExercisesOverview of Survey ResearchConducting SurveysKey Takeaways and ExercisesOne-Group DesignsNon-Equivalent Groups DesignsKey Takeaways and ExercisesSetting Up a Factorial ExperimentInterpreting the Results of a Factorial ExperimentKey Takeaways and ExercisesOverview of Single-Subject ResearchSingle-Subject Research DesignsThe Single-Subject Versus Group “Debate”Key Takeaways and ExercisesAmerican Psychological Association (APA) StyleWriting a Research Report in American Psychological Association (APA) StyleOther Presentation FormatsKey Takeaways and ExercisesDescribing Single VariablesDescribing Statistical RelationshipsExpressing Your ResultsConducting Your AnalysesKey Takeaways and ExercisesUnderstanding Null Hypothesis TestingSome Basic Null Hypothesis TestsAdditional ConsiderationsFrom the "Replicability Crisis" to Open Science PracticesKey Takeaways and ExercisesGlossaryReferences