Elaboration Likelihood Model of Richard Petty & John Cacioppo
25 questions available
Questions
According to the Elaboration Likelihood Model, what is the term for the mental shortcut process that accepts or rejects a message based on irrelevant cues rather than active thinking about the issue?
View answer and explanationRobert Cialdini lists six cues that trigger a programmed response, allowing people to use the peripheral route. Which of the following is one of those six cues?
View answer and explanationWhat is the primary factor that determines whether a listener will be motivated to process a message through the central route?
View answer and explanationWithin the Elaboration Likelihood Model, what is meant by 'Need for Cognition'?
View answer and explanationWhat is identified in the chapter as a key factor that can disrupt a listener's ability to elaborate on a message?
View answer and explanationHow does the Elaboration Likelihood Model define a 'strong message'?
View answer and explanationWhat type of thinking is described as 'biased elaboration' in the model?
View answer and explanationWhat are the three characteristics of attitude change that results from central route processing, often referred to as the 'triple crown' of interpersonal influence?
View answer and explanationWhat is the likely outcome if a listener processes a weak argument through the central route?
View answer and explanationAccording to the chapter, what is the most significant characteristic of attitude change achieved through the peripheral route?
View answer and explanationThe study of Magic Johnson's HIV announcement found that the initial increase in male volunteerism, which tapered off within a few months, was consistent with attitude change through which process?
View answer and explanationWhy do Petty and Cacioppo emphasize that it's impossible to compile a list of cues that are strictly peripheral?
View answer and explanationAccording to the model, if a listener is unable or unwilling to think through the details of a plan, which strategy would be more successful for the persuader?
View answer and explanationThomas Nilsen's ethic of 'significant choice' is presented as an ethical reflection on ELM. Which route to persuasion would Nilsen have most approved of?
View answer and explanationWhat is a main criticism of the Elaboration Likelihood Model, according to researchers Paul Mongeau and James Stiff?
View answer and explanationThe text states that in the model's twin-route metaphor, the central and peripheral routes are poles on a cognitive processing continuum. What does this continuum represent?
View answer and explanationIn the example of Rita's zero-tolerance campaign, why would her classmates who drive after drinking be considered especially motivated to grapple with her arguments?
View answer and explanationWhat is 'objective elaboration' contrasted with in the Elaboration Likelihood Model?
View answer and explanationWhat is the consequence of a listener having a neutral or mixed response after processing a message through the central route?
View answer and explanationIn the example of the blood donation request, where a student agrees to give blood in exchange for dinner, how would Petty and Cacioppo classify this transaction?
View answer and explanationBased on the statistic cited from the Centers for Disease Control and Prevention, what fraction of high schoolers drive under the influence of alcohol?
View answer and explanationWhat is the central idea in the critique that ELM has its own 'never-miss shot'?
View answer and explanationAccording to the chapter, why do most persuaders avoid appealing to the central route?
View answer and explanationIn the story of Langston Hughes at the religious revival, his decision to go forward to be 'saved' was based on what?
View answer and explanationWhat does the text identify as a major strength of the Elaboration Likelihood Model, despite criticisms?
View answer and explanation