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Elaboration Likelihood Model of Richard Petty & John Cacioppo

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Questions

Question 1

According to the Elaboration Likelihood Model, what is the term for the mental shortcut process that accepts or rejects a message based on irrelevant cues rather than active thinking about the issue?

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Question 2

Robert Cialdini lists six cues that trigger a programmed response, allowing people to use the peripheral route. Which of the following is one of those six cues?

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Question 3

What is the primary factor that determines whether a listener will be motivated to process a message through the central route?

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Question 4

Within the Elaboration Likelihood Model, what is meant by 'Need for Cognition'?

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Question 5

What is identified in the chapter as a key factor that can disrupt a listener's ability to elaborate on a message?

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Question 6

How does the Elaboration Likelihood Model define a 'strong message'?

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Question 7

What type of thinking is described as 'biased elaboration' in the model?

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Question 8

What are the three characteristics of attitude change that results from central route processing, often referred to as the 'triple crown' of interpersonal influence?

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Question 9

What is the likely outcome if a listener processes a weak argument through the central route?

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Question 10

According to the chapter, what is the most significant characteristic of attitude change achieved through the peripheral route?

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Question 11

The study of Magic Johnson's HIV announcement found that the initial increase in male volunteerism, which tapered off within a few months, was consistent with attitude change through which process?

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Question 12

Why do Petty and Cacioppo emphasize that it's impossible to compile a list of cues that are strictly peripheral?

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Question 13

According to the model, if a listener is unable or unwilling to think through the details of a plan, which strategy would be more successful for the persuader?

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Question 14

Thomas Nilsen's ethic of 'significant choice' is presented as an ethical reflection on ELM. Which route to persuasion would Nilsen have most approved of?

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Question 15

What is a main criticism of the Elaboration Likelihood Model, according to researchers Paul Mongeau and James Stiff?

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Question 16

The text states that in the model's twin-route metaphor, the central and peripheral routes are poles on a cognitive processing continuum. What does this continuum represent?

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Question 17

In the example of Rita's zero-tolerance campaign, why would her classmates who drive after drinking be considered especially motivated to grapple with her arguments?

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Question 18

What is 'objective elaboration' contrasted with in the Elaboration Likelihood Model?

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Question 19

What is the consequence of a listener having a neutral or mixed response after processing a message through the central route?

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Question 20

In the example of the blood donation request, where a student agrees to give blood in exchange for dinner, how would Petty and Cacioppo classify this transaction?

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Question 21

Based on the statistic cited from the Centers for Disease Control and Prevention, what fraction of high schoolers drive under the influence of alcohol?

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Question 22

What is the central idea in the critique that ELM has its own 'never-miss shot'?

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Question 23

According to the chapter, why do most persuaders avoid appealing to the central route?

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Question 24

In the story of Langston Hughes at the religious revival, his decision to go forward to be 'saved' was based on what?

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Question 25

What does the text identify as a major strength of the Elaboration Likelihood Model, despite criticisms?

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