Agenda-Setting Theory of Maxwell McCombs & Donald Shaw
50 questions available
Questions
What is the basic hypothesis of agenda-setting theory?
View answer and explanationIn the context of agenda-setting theory, what does the term 'public agenda' refer to?
View answer and explanationWhich level of agenda-setting deals with the media telling us which issues to think about?
View answer and explanationIn the original Chapel Hill study, what were the two main criteria used to determine the prominence of a news story?
View answer and explanationThe idea that media not only tell us what to think about, but also how to think about it by emphasizing certain attributes of an issue, is central to which concept?
View answer and explanationIn his book 'The Ultimate Assist', John Fortunato's analysis of the National Basketball Association showed its revenue grew from 10 million dollars in 1970 to what amount by 2012?
View answer and explanationWhat two factors does agenda-setting theory identify as fueling a person's 'need for orientation'?
View answer and explanationWhat is the term for the social process by which individuals combine agendas from various sources to create a personal picture of the world that fits their experiences and preferences?
View answer and explanationAccording to the chapter, news media that try to appeal to a broad, diverse audience, such as USA Today or major network broadcasts, are examples of what?
View answer and explanationWhich experiment is credited with establishing a cause-and-effect chain of influence from the media agenda to the public agenda?
View answer and explanationThe third level of agenda-setting examines how the media's issue map influences the public's issue map. What does this mean?
View answer and explanationAccording to the chapter, who are the 'gatekeepers' that ultimately determine what gets published or broadcast?
View answer and explanationWhat is the term for computer programs that filter information and decide what material appears in search engines and social media feeds?
View answer and explanationClifford Christians' 'communitarian ethics' proposes that the primary goal of the press should be what?
View answer and explanationThe study by Craig Trumbo, which monitored newspaper headlines about the flu virus, provided evidence for which aspect of agenda-setting theory?
View answer and explanationWhat is the term for clusters of people, like Tea Party activists or Black Lives Matter groups, who demand center stage for their one overriding concern?
View answer and explanationIn the student analysis of the Blue Bell ice cream crisis, how did the framing by national media outlets differ from that of local media outlets?
View answer and explanationWhat does the Christian tradition of 'agape love', as described by Clifford Christians, mean?
View answer and explanationThe chapter suggests that the typical person can only focus on about how many issues at any one time?
View answer and explanationAccording to Chris Vargo's study on fake news, what was the effect of the fake news agenda on more credible news organizations?
View answer and explanationWhat did political analyst Theodore White conclude about the role of the press in U.S. presidential elections?
View answer and explanationThe mantra 'The media aren't very successful in telling us what to think, but they are stunningly successful in telling us what to think about' refers primarily to which level of agenda-setting?
View answer and explanationWhich of the following is NOT listed as a source that helps shape the media agenda?
View answer and explanationThe behavioral effect study that found a drop in admission applications to the University of Pennsylvania was linked to heavy news coverage of what?
View answer and explanationWhat is the primary critique of agenda-setting theory's longevity in the digital era?
View answer and explanationWhat term did Pulitzer Prize-winning author Walter Lippmann use to describe the role of media as a mediator?
View answer and explanationWhen one news source, like The New York Times, influences the agenda of smaller news organizations, this is an example of what?
View answer and explanationHorizontal media are news outlets that typically do what?
View answer and explanationWhat is the key difference between the first and third levels of agenda-setting?
View answer and explanationFor prominence in television news, the Chapel Hill study defined a significant story as one placed as one of the first three news items or any discussion that lasted more than how many seconds?
View answer and explanationWhat does the concept of 'fake news' refer to in the context of the chapter?
View answer and explanationClifford Christians argues that journalists have a social responsibility based on 'agape love' to do all of the following EXCEPT:
View answer and explanationWhat was the result of heavy news coverage of plane crashes or skyjackings, according to the studies on behavioral effects?
View answer and explanationAccording to the chapter, why is framing considered not optional for journalists?
View answer and explanationIn James Tankard's definition of a media frame, what are the four activities that shape the context of a news story?
View answer and explanationWhat was the rank of the five major issues on the public agenda compared to the media agenda in the original Chapel Hill study?
View answer and explanationWhat is the primary function of the third level of agenda-setting?
View answer and explanationWhat is a major potential outcome of agendamelding in the digital news environment, according to a warning from McCombs?
View answer and explanationAccording to the chapter's critique, how does agenda-setting theory fare on the standard of 'relative simplicity'?
View answer and explanationDuring the 2016 campaign, journalists framing both candidates in terms of scandal, focusing on Hillary Clinton’s email server and Donald Trump’s lewd remarks, is an example of which level of agenda-setting?
View answer and explanationWhat does Christians' communitarian ethics identify as the 'essence of humanness'?
View answer and explanationIn the Yale experiment by Iyengar, Peters, and Kinder, viewers who saw the media agenda focused on pollution and defense subsequently did what?
View answer and explanationMcCombs presents intriguing findings that media priorities also influence people's behavior. Which of the following is NOT an example of a behavioral effect mentioned in the chapter?
View answer and explanationWhat is the name of the tech executive who coined the term 'algorithmic gatekeepers'?
View answer and explanationThe 2012 study on agendamelding found that supporters of Obama and Romney differed in their mix of media use. Where did Romney's supporters primarily get their information, with one exception?
View answer and explanationWhat is the core idea of the third level of agenda setting, also known as network agenda setting?
View answer and explanationIn the critique of agenda-setting theory, which of the following is NOT a point on which the theory is said to fare well?
View answer and explanationThe definition 'The list of issues most salient to a single person at a given time' refers to which concept in agenda-setting theory?
View answer and explanationWhy was the inflation issue in the Yale experiment not a good test of agenda-setting?
View answer and explanationWhat does McCombs call the powerful ability of the media to shape our perception of reality?
View answer and explanation