Cultivation Theory of George Gerbner

According to George Gerbner's Cultivation Theory, what is the primary effect of television's portrayal of violence on viewers?

How did George Gerbner's view of television's power differ from Marshall McLuhan's?

What are the three components of Gerbner's "cultural indicators" paradigm, described as a three-pronged plug?

Which type of analysis within Gerbner's paradigm involves penetrating behind the scenes of media organizations to understand their policies and practices?

According to Gerbner's definition, which of the following would be counted as "dramatic violence" in a message system analysis?

What did Gerbner's message system analysis find regarding the rate of violence in weekend children's shows?

By the time a typical TV viewer in Gerbner's studies graduated from high school, how many violent deaths had they observed on television?

What does the term "symbolic double jeopardy" refer to in Gerbner's analysis?

Which demographic group is identified as being by far the most excluded minority group in TV dramas, with less than 3 percent of all roles?

What does L. J. Shrum's accessibility principle suggest about how cultivation works?

What is mainstreaming in the context of Cultivation Theory?

According to Gerbner's research on mainstreaming, heavy TV viewers, regardless of their actual income, are more likely to label themselves as what?

What is the concept of resonance in Cultivation Theory?

In Gerbner's research, what amount of daily TV viewing classified someone as a "heavy viewer" or "television type"?

What term does Gerbner use for "the difference in the percent giving the 'television answer' within comparable groups of light and heavy TV viewers"?

What were the weekly odds of criminal victimization estimated by heavy viewers versus the actual crime statistics cited in the text?

A meta-analysis of 82 different cultivation studies calculated the average correlation between TV viewing and fear of victimization to be what value?

What percentage of society do heavy viewers believe is involved in law enforcement, compared to the more realistic estimate of light viewers?

What is the "mean world syndrome"?

What is considered the most daunting issue or critique haunting cultivation research?

Cultivation researchers' use of a billiard table metaphor, where a cue ball pushes other balls, is used to illustrate a concept they reject. What concept does this metaphor represent?

What metaphor do cultivation researchers prefer to explain the cultivation process, suggesting a constant pull rather than a direct push?

Which of these positions on social issues did Gerbner find to be characteristic of heavy viewers, despite them often labeling themselves as moderates?

What is the primary research method used to test cultivation theory's hypotheses?

What percentage of major characters on TV are caught up in some kind of violence on any given week, according to Gerbner's research?

According to Gerbner's analysis, what is the gender ratio of characters in TV drama, with men outnumbering women?

Critics of cultivation theory suggest a third variable might be responsible for the correlation between TV viewing and fear of crime. What is an example of such a variable mentioned in the text?

What statement best captures the core idea of television's role as an 'institutional storyteller' in Gerbner's theory?

The Cultural Environment Movement, founded by George Gerbner, was based on the belief that it is vitally important to control what?

In the billiard metaphor of cultivation (magnetic cue ball), what do the other metal balls on the table represent?

In Gerbner's view, why do Hollywood studios produce so much violent content?

The idea that traditional differences between social groups diminish among heavy TV viewers is an example of which cultivation process?

Which statement from the list of 'mean world syndrome' indicators would a heavy viewer be more likely to subscribe to?

What is a major limitation of cultivation theory in the contemporary media environment?

In the resonance metaphor, a viewer who lives in a high-crime urban area and watches many crime dramas would be considered what?

What is the key difference between Message System Analysis and Cultivation Analysis?

What did Gerbner's survey data establish as the upper limit for 'light viewing' per day?

According to the chapter, cultivation researchers' interpretation of correlational results is a point of contention. What is an alternative interpretation for the correlation between TV viewing and fear of crime?

Gerbner’s research found that old people and children are harmed at a much greater rate on television than which other group?

In the critique of cultivation theory, what problem does the lack of longitudinal studies create?

What is the primary focus of the first prong of Gerbner's paradigm, institutional process analysis?

Based on Gerbner's content analysis, two-thirds of the United States labor force have blue-collar or service jobs, yet they constitute what percentage of players on television?

What does the magnetic field metaphor help to illustrate about the process of mainstreaming?

What is the conclusion of the cultivation analysis regarding the political positions of heavy TV viewers?

Which of the following would NOT be included in Gerbner's definition of dramatic violence?

What is the 'television answer' according to Gerbner?

According to the chapter, despite the small size of the cultivation effect, why do its defenders argue it is still crucial?

A viewer who watches five hours of TV a day and lives in a gated community with low crime experiences the cultivation effect primarily through which process?

Which of the following is a direct consequence of the 'mean world syndrome'?

According to the chapter, what is the 'indisputable fact' that emerged from Gerbner's decades of message system analysis?