In the story of Langston Hughes at the religious revival, his decision to go forward to be 'saved' was based on what?
Explanation
The Langston Hughes story is used to illustrate the fragility of attitude change via the peripheral route. His 'salvation' was a product of social and emotional cues and, as predicted by ELM, 'didn’t even last through the night.'
Other questions
According to the Elaboration Likelihood Model, what is the term for the mental shortcut process that accepts or rejects a message based on irrelevant cues rather than active thinking about the issue?
Robert Cialdini lists six cues that trigger a programmed response, allowing people to use the peripheral route. Which of the following is one of those six cues?
What is the primary factor that determines whether a listener will be motivated to process a message through the central route?
Within the Elaboration Likelihood Model, what is meant by 'Need for Cognition'?
What is identified in the chapter as a key factor that can disrupt a listener's ability to elaborate on a message?
How does the Elaboration Likelihood Model define a 'strong message'?
What type of thinking is described as 'biased elaboration' in the model?
What are the three characteristics of attitude change that results from central route processing, often referred to as the 'triple crown' of interpersonal influence?
What is the likely outcome if a listener processes a weak argument through the central route?
According to the chapter, what is the most significant characteristic of attitude change achieved through the peripheral route?
The study of Magic Johnson's HIV announcement found that the initial increase in male volunteerism, which tapered off within a few months, was consistent with attitude change through which process?
Why do Petty and Cacioppo emphasize that it's impossible to compile a list of cues that are strictly peripheral?
According to the model, if a listener is unable or unwilling to think through the details of a plan, which strategy would be more successful for the persuader?
Thomas Nilsen's ethic of 'significant choice' is presented as an ethical reflection on ELM. Which route to persuasion would Nilsen have most approved of?
What is a main criticism of the Elaboration Likelihood Model, according to researchers Paul Mongeau and James Stiff?
The text states that in the model's twin-route metaphor, the central and peripheral routes are poles on a cognitive processing continuum. What does this continuum represent?
In the example of Rita's zero-tolerance campaign, why would her classmates who drive after drinking be considered especially motivated to grapple with her arguments?
What is 'objective elaboration' contrasted with in the Elaboration Likelihood Model?
What is the consequence of a listener having a neutral or mixed response after processing a message through the central route?
In the example of the blood donation request, where a student agrees to give blood in exchange for dinner, how would Petty and Cacioppo classify this transaction?
Based on the statistic cited from the Centers for Disease Control and Prevention, what fraction of high schoolers drive under the influence of alcohol?
What is the central idea in the critique that ELM has its own 'never-miss shot'?
According to the chapter, why do most persuaders avoid appealing to the central route?
What does the text identify as a major strength of the Elaboration Likelihood Model, despite criticisms?