Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Test for Creating Blue Oceans

Test for Analytical Tools and Frameworks

Test for Reconstruct Market Boundaries

Test for Focus on the Big Picture, Not the Numbers

Test for Reach Beyond Existing Demand

Test for Get the Strategic Sequence Right

Test for Overcome Key Organizational Hurdles

Test for Build Execution into Strategy

Test for Align Value, Profit, and People Propositions

Test for Renew Blue Oceans

Test for Avoid Red Ocean Traps

Test for Appendix A: A Sketch of the Historical Pattern of Blue Ocean Creation

Test for Appendix B: Value Innovation: A Reconstructionist View of Strategy

Test for Appendix C: The Market Dynamics of Value Innovation