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Questions

Question 1

According to Chapter 10, what is the primary indication that a company should consider creating another blue ocean?

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Question 2

Chapter 10 describes several barriers to imitation for a blue ocean strategy. Which barrier is related to the conflict a competitor would face with its existing brand image if it tried to imitate a blue ocean move?

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Question 3

In the context of renewing a blue ocean at the corporate level, what does a 'settler' represent on the pioneer-migrator-settler (PMS) map?

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Question 4

How did Salesforce.com execute a dynamic renewal process to maintain its blue ocean, as described in Chapter 10?

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Question 5

According to the discussion on Apple Inc. in Chapter 10, what strategy did Apple employ once its iPod began to be imitated?

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Question 6

What is the primary purpose of monitoring value curves on the strategy canvas over time?

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Question 7

Which of the following is cited in Chapter 10 as an example of the 'economic and legal barrier' to imitation?

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Question 8

What does Chapter 10 suggest a company should do when its value curve still has focus, divergence, and a compelling tagline?

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Question 9

The dynamic PMS map is a tool for renewal at what level of an organization?

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Question 10

Which company is presented in Chapter 10 as a counter-example to Apple, having failed to maintain a healthy balance across pioneers, migrators, and settlers?

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Question 11

What does the 'alignment barrier' to imitation, as discussed in Chapter 10, consist of?

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Question 12

According to Chapter 10, for approximately how many years did Cirque du Soleil's blue ocean endure without credible challenges?

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Question 13

What is the key difference between pioneers and migrators on the dynamic PMS map?

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Question 14

When should a company aim to dominate its blue ocean through operational improvements and geographical expansion, rather than creating a new one?

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Question 15

Which of the following did Salesforce.com launch to allow corporate clients to obtain a range of on-demand customized programs at low cost?

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Question 16

What is the ultimate goal for a company's portfolio on the dynamic PMS map to ensure long-term profitable growth?

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Question 17

Chapter 10 argues that creating a blue ocean is not a static achievement but a what?

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Question 18

What does the 'cognitive and organizational barrier' to imitation primarily stem from?

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Question 19

What happened to The Body Shop, according to the analysis in Chapter 10?

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Question 20

In the dynamic PMS map of Apple's portfolio, what status did the Macintosh business have by 2014?

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Question 21

What is the key question a company should ask itself to determine if renewal is necessary at the individual business level?

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Question 22

Which of the following is NOT listed as a component of the 'economic and legal barrier' to imitation in Chapter 10?

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Question 23

According to Chapter 10, why are red ocean and blue ocean strategies considered complementary?

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Question 24

What business is described in Chapter 10 as having a blue ocean that has lasted nearly thirty years?

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Question 25

In the context of the dynamic PMS map, what do 'migrators' typically offer?

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Question 26

What was the final renewal move by Salesforce.com mentioned in Chapter 10 that enhanced collaboration and resolved fragmentation issues?

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Question 27

Which company does Chapter 10 note for unsuccessfully trying for years to dislodge Intuit's Quicken, eventually ceasing operations of its contender, Microsoft Money?

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Question 28

What is the primary danger for a company that becomes 'obsessed with hanging on to market share' after its blue ocean is imitated?

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Question 29

According to the dynamic PMS map of Apple, which product was a 'pioneer' in 2008?

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Question 30

Chapter 10 concludes that to achieve sustained success, practical reality demands that companies do what?

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Question 31

What kind of changes does imitation of a blue ocean strategy often require from competitors, contributing to the organizational barrier?

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Question 32

In the PMS framework, which category of businesses has high growth potential but often consumes cash at the outset?

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Question 33

According to Chapter 10, when did Apple first lift its profitable growth by launching the value-innovative iMac?

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Question 34

The example of Walmart's huge economies of scale in purchasing is used in Chapter 10 to illustrate which barrier to imitation?

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Question 35

Why is understanding the process of renewal considered key in blue ocean strategy?

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Question 36

What is the primary theme of Chapter 10, 'Renew Blue Oceans'?

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Question 37

When the iPhone was launched, it became a pioneer. What product, according to the PMS map in Figure 10-2, moved to migrator status around the same time?

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Question 38

What does the chapter suggest is the 'aim' when a company's value curve is still strong and distinctive in its blue ocean?

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Question 39

The successful renewal of a corporate portfolio, as exemplified by Apple, involves launching new blue ocean businesses as what happens?

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Question 40

The fact that a blue ocean strategy does not make sense based on conventional strategic logic creates which barrier to imitation?

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Question 41

In what year did Microsoft cease operations of its Quicken contender, Microsoft Money, after failing to dislodge Intuit's value innovation?

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Question 42

What is the key characteristic of a 'migrator' business on the PMS map?

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Question 43

Which company does Chapter 10 cite as having sustained leadership in on-demand CRM automation for nearly fifteen years through dynamic renewal?

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Question 44

A key lesson from the analysis of Apple's portfolio in Chapter 10 is that companies with diverse businesses will always need to do what?

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Question 45

What is the central argument of Chapter 10 regarding the longevity of a blue ocean strategy?

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Question 46

The introduction of the iPod mini, shuffle, and nano by Apple is an example of what type of strategic action described in Chapter 10?

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Question 47

According to Chapter 10, when a competitor's value curve converges with a company's blue ocean offering, what process commences?

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Question 48

What is the risk for a multibusiness firm if its portfolio consists mainly of settlers?

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Question 49

How did the launch of the iPhone affect the position of the iPod in Apple's dynamic PMS map?

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Question 50

Chapter 10's final argument is that the book aims to help balance the scales between red and blue ocean strategies because companies already understand how to compete in red oceans, but need to learn what?

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