Library/Business/Introduction to Business

Introduction to Business

By LAWRENCE J. GITMAN, CARL MCDANIEL, AMIT SHAH, MONIQUE REECE, LINDA KOFFEL, BETHANN TALSMA, JAMES C. HYATT

Chapters

Chapter 1Understanding Economic Systems and Business

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Chapter 2Making Ethical Decisions and Managing a Socially Responsible Business

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Chapter 3Competing in the Global Marketplace

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Chapter 4Forms of Business Ownership

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Chapter 5Entrepreneurship: Starting and Managing Your Own Business

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Chapter 6Management and Leadership in Today's Organizations

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Chapter 7Designing Organizational Structures

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Chapter 8Managing Human Resources and Labor Relations

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Chapter 9Motivating Employees

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Chapter 10Achieving World-Class Operations Management

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Chapter 11Creating Products and Pricing Strategies to Meet Customers' Needs

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Chapter 12Distributing and Promoting Products and Services

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Chapter 13Using Technology to Manage Information

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Chapter 14Using Financial Information and Accounting

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Chapter 15Understanding Money and Financial Institutions

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Chapter 16Understanding Financial Management and Securities Markets

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Chapter 17Your Career in Business

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Chapter 18Understanding the Legal and Tax Environment

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