Appendix C: The Market Dynamics of Value Innovation

According to Appendix C, what is the conventional practice of technology innovation regarding pricing and market access?

In a world of nonrival and nonexcludable goods, what does Appendix C suggest is the best strategy for companies?

Based on Figure C-1 in Appendix C, what does the shift in the demand curve from D1 to D2 signify?

What is the primary purpose of engaging in target costing as described in Appendix C?

In the market dynamics of value innovation shown in Figure C-1, what does the area 'eyf' represent?

What is a key difference between Blue Ocean Strategy and conventional monopolistic practice, as explained in Appendix C?

According to the analysis in Figure C-2, what happens to consumer surplus when a market shifts from perfect competition to conventional monopolistic practice?

What is the ultimate outcome of the market dynamics of value innovation for buyers, the company, and society?

In Figure C-1, the shift of the long-run average cost curve from LRAC1 to LRAC2 is a result of what company action?

What are the two social welfare loss activities associated with conventional monopolistic positions, as described in Appendix C?

What is the primary focus of Blue Ocean Strategy's approach to pricing and output?

According to Figure C-1 in Appendix C, what is the consequence of value innovation on the company's profit zone?

What does Appendix C identify as a key characteristic of goods like knowledge and ideas that makes value innovation particularly effective?

In the context of conventional monopolistic practice (Figure C-2), what does area R represent?

Why does Appendix C argue that value innovation leads to a 'win-win' market dynamic?

What is the effect of Blue Ocean Strategy on society, according to the final paragraph of Appendix C?

How does the strategic pricing in value innovation, as depicted in Figure C-1, affect the quantity sold?

What key incentive does Blue Ocean Strategy create for companies regarding their cost structure?

What is the primary reason that conventional monopolistic practices lead to a deadweight loss for society, according to Appendix C?

How does rapid brand recognition contribute to the sustainability of a value innovation, as per Appendix C?

In Figure C-1, which labeled area represents the original consumer surplus before the company's value innovation?

What is the key difference in market dynamics between value innovation and conventional technology innovation mentioned in the first paragraph of Appendix C?

What happens to demand when a market moves from perfect competition to a conventional monopoly, as shown in Figure C-2?

Why is it difficult for competitors to catch up to a company that has successfully implemented a value innovation, according to Appendix C?

What is the final conclusion of Appendix C regarding the overall impact of Blue Ocean Strategy?