Focus on the Big Picture, Not the Numbers

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Questions

Question 1

According to Chapter 4, what is the second principle of blue ocean strategy?

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Question 2

What is the primary problem with typical strategic plans as described in Chapter 4?

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Question 3

The four-step process for visualizing strategy, as introduced in Chapter 4, builds upon what framework from the previous chapter?

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Question 4

What is the first step in the four-step process of visualizing strategy?

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Question 5

In the European Financial Services (EFS) case study, what was the primary purpose of the 'Visual Awakening' step?

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Question 6

According to Chapter 4, a strategic profile with high blue ocean potential has three complementary qualities. What are they?

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Question 7

In the EFS case study, how long were managers given to produce the initial value curve for their business during the Visual Awakening step?

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Question 8

What is the primary activity of the 'Visual Exploration' step in the visualizing strategy process?

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Question 9

During the 'Visual Exploration' step in the EFS case, what did managers discover was the company's 'Achilles’ heel'?

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Question 10

What is a 'Visual Strategy Fair' as described in Chapter 4?

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Question 11

In the EFS Visual Strategy Fair, how did the invited judges provide feedback on the proposed strategies?

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Question 12

What is the primary goal of the final step, 'Visual Communication'?

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Question 13

How did Samsung Electronics institutionalize the use of the strategy canvas, according to Chapter 4?

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Question 14

What is the purpose of the Pioneer-Migrator-Settler (PMS) Map?

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Question 15

On the PMS map, businesses that offer unprecedented value and are the most powerful sources of profitable growth are called what?

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Question 16

According to the PMS map framework, businesses whose value curves conform to the industry's basic shape are known as what?

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Question 17

If a company's portfolio consists mainly of 'settlers,' what does this indicate about its growth trajectory?

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Question 18

In the Samsung corporate conference example, what hypothesis was proven false by the mobile phone business unit's presentation?

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Question 19

Chapter 4 suggests that the visualizing strategy process addresses managers' discontents with existing strategic planning. Which of the following is NOT a way it does this?

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Question 20

What did EFS's future strategy, developed through the four-step process, eliminate or reduce to dramatically lower costs?

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Question 21

What was the compelling tagline developed for the new EFS strategy?

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Question 22

What year did Samsung Electronics establish its Value Innovation Program (VIP) Center?

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Question 23

Which of the following best describes 'migrators' on the PMS map?

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Question 24

Chapter 4 argues that senior executives should use which two parameters for managing their portfolio of businesses?

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Question 25

Why does the author claim 'A company should never outsource its eyes'?

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Question 26

In the Samsung case, approximately how many strategic projects pass through the VIP center each year?

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Question 27

What does a lack of focus in a company's value curve typically indicate?

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Question 28

The process of visualizing strategy is designed to mitigate what specific type of risk mentioned in Chapter 4?

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Question 29

What key contradiction did the Visual Awakening step reveal about EFS's online business?

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Question 30

In the context of the PMS map, what are 'settlers' frequently identified as, despite their marginal growth potential?

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Question 31

How many senior managers from EFS's subsidiaries were initially brought together for the strategy process?

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Question 32

What does Chapter 4 suggest about drawing the final list of an industry's key factors of competition?

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Question 33

According to the EFS case in Chapter 4, what was a significant outcome of the Visual Strategy Fair regarding the managers' perspectives?

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Question 34

The PMS map exercise is described in Chapter 4 as especially valuable for managers who want to do what?

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Question 35

In Chapter 4's discussion of visualizing strategy at the corporate level, what benefit does it provide for business units?

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Question 36

What revenue boost did the EFS strategy yield in its initial year, according to Chapter 4?

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Question 37

How many value curves was each EFS team required to draw during the 'Visual Exploration' phase?

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Question 38

The final conclusion of Chapter 4 is that the methods of visualizing strategy will greatly improve your chances of what?

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Question 39

What is the key advantage of building a strategic planning process around a strategy canvas?

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Question 40

In the Samsung example, the company's sales grew from 16.6 billion dollars in 1998 to what amount in 2013?

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Question 41

What does a portfolio with a lot of 'migrators' suggest about a company, according to Chapter 4?

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Question 42

Why did the EFS managers in the Visual Awakening step struggle to agree on the key competitive factors?

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Question 43

What is the author's response to the idea that numbers and documents must be compiled at some stage in strategy making?

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Question 44

How many people per year were known to cycle through Samsung's VIP Center in Suwon?

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Question 45

A key learning from the EFS Visual Strategy Fair was that buyers from all markets shared a basic set of needs. When did regional differences become significant?

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Question 46

Chapter 4 states that 'the more an industry is populated by settlers, the greater is the opportunity' to do what?

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Question 47

How did EFS use the new, visually communicated strategy to guide investment decisions?

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Question 48

What is the primary critique of how most companies conduct strategic planning, as outlined at the start of Chapter 4?

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Question 49

During the 'Visual Strategy Fair' at EFS, what was the maximum time given for teams to present each of their proposed strategy curves?

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Question 50

What does Chapter 4 identify as the path to profitable growth for a corporate portfolio?

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