Reconstruct Market Boundaries

According to Chapter 3, what is the first principle of blue ocean strategy?

In Path 1, what distinguishes 'alternatives' from 'substitutes'?

What was the initial cost for a customer to purchase a one-sixteenth share in a NetJets aircraft, according to the case study in Chapter 3?

Which company does Chapter 3 cite as creating a blue ocean by looking across the alternatives of mobile phones and the internet?

What is the key to creating a blue ocean across existing strategic groups, as described in Path 2?

In the Curves case study, what two strategic groups did the company draw upon to create its blue ocean?

What was the approximate startup investment for a Curves franchise, as mentioned in Chapter 3?

Path 3, 'Look Across the Chain of Buyers', involves challenging an industry's conventional wisdom about what?

In the Novo Nordisk case study, the company created a blue ocean by shifting its focus from doctors to which buyer group?

How did Bloomberg create a blue ocean in the financial information industry, according to Chapter 3?

What is the key idea behind Path 4, 'Look Across Complementary Product and Service Offerings'?

The bus company NABI created a blue ocean by focusing on what factor that the rest of the industry had overlooked?

What material did NABI adopt in making its buses, which was central to its value innovation?

By how much did ridership expand when NABI's new, customer-friendly buses were deployed?

Path 5 suggests that companies can find new market space by challenging what aspect of their industry?

How did QB House, the Japanese barbershop, shift its industry's orientation according to the case study in Chapter 3?

What was the price of a haircut at QB House, and how long did the service take?

How did the cement company Cemex create a blue ocean, as described in the Path 5 case study?

What is the primary focus of Path 6, 'Look Across Time'?

Apple's iTunes music store capitalized on which decisive trend to create a blue ocean?

What was the price for an individual song download when the iTunes store debuted?

According to the summary in Figure 3-5, how does blue ocean creation differ from head-to-head competition regarding the 'Buyer group'?

Which of the six paths to reconstructing market boundaries did NetJets primarily use to create its blue ocean?

What company is cited as creating the blue ocean of 'high fashion with no fashion' by looking across strategic groups?

Which of the following is NOT one of the six fundamental assumptions that Chapter 3 claims keep companies trapped in red oceans?

In the Path 4 example, what complementary product did Philips Electronics focus on to innovate the British teakettle industry?

What company is mentioned in Path 5 as having transformed the emotionally driven industry of cosmetics into a functional, no-nonsense house?

What was the traditional Mexican community savings scheme that Cemex's Patrimonio Hoy program was based on?

Which of the following companies is cited in Path 6 as having created a blue ocean by acting on the trend of increasingly urban and successful women struggling to find love?

How much revenue from data, pictures, and text transmission did NTT DoCoMo's i-mode generate by 2009, ten years after its launch?

What was the 'air wash' system introduced by QB House?

In the Path 1 discussion, The Home Depot is said to have transformed latent demand for home improvement into real demand by delivering the advantages of what two alternative industries?

What is the primary risk that the first principle of blue ocean strategy (reconstructing market boundaries) addresses for companies?

According to the housing industry example in Path 2, what did Champion Enterprises do to create a blue ocean?

What was the key reason that women who used home exercise programs did so, according to the Curves case study?

In the Path 3 discussion, what company is cited as having shifted the customer focus of the business application software industry from the functional user to the corporate purchaser?

In the Path 4 discussion, what example of a complementary service is mentioned in relation to the movie theater industry?

Dyson's vacuum cleaners are mentioned as a Path 4 example because they created a blue ocean by eliminating what?

What company is cited as an example of shifting a functional industry (budget watches) to an emotional one (fashion statement)?

According to the Path 6 discussion on Apple's iTunes, what sound format did it use that offered superior quality to MP3s?

Which company does Chapter 3 cite as looking to the pencil as a chief alternative to create its fun and intuitive Quicken software?

The final summary of Chapter 3 (Figure 3-5) contrasts head-to-head competition with blue ocean creation. What does it say about the 'functional-emotional orientation'?

What was the key downside of the internet that NTT DoCoMo's i-mode service sought to eliminate or reduce for users?

In the Path 2 discussion, what did Toyota's Lexus offer to carve out its new blue ocean in the luxury car market?

Which Path involves identifying the total solution buyers seek by thinking about what happens before, during, and after a product is used?

What does Chapter 3 state is the process of discovering and creating blue oceans NOT about?

In the NetJets example, what was the primary reason corporations chose to use commercial airlines instead of owning a private jet?

What was the one principal reason most women traded up to health clubs from home exercise, according to the Curves case study?

What was the 'one-use' policy introduced by QB House to improve hygiene?

In the summary of Path 6, what company is cited for creating a blue ocean by offering fast data exchanges in a seamless networking environment?