Creating Blue Oceans
50 questions available
Questions
According to Chapter 1, what is the fundamental difference in the market space focus between red oceans and blue oceans?
View answer and explanationBased on the study of 108 companies cited in Chapter 1, what percentage of business launches were aimed at creating blue oceans?
View answer and explanationWhat is the 'cornerstone of blue ocean strategy' as described in Chapter 1?
View answer and explanationHow did Cirque du Soleil's approach to its target audience differ from traditional circuses?
View answer and explanationAccording to the book's analysis, what is the most appropriate unit of analysis for explaining the creation of blue oceans and high performance?
View answer and explanationWhat does value innovation defy, which is a commonly accepted dogma of competition-based strategy?
View answer and explanationThe book compares the language of traditional strategy to which field, influencing its focus on competition?
View answer and explanationAccording to the study of 108 companies, what was the profit impact of launches within red oceans?
View answer and explanationWhat is the 'reconstructionist view' of strategy, as defined in Chapter 1?
View answer and explanationHow long did it take for Cirque du Soleil to achieve a level of revenues that took Ringling Bros. and Barnum & Bailey over one hundred years to attain?
View answer and explanationWhich of the following is NOT listed as a key defining feature of Red Ocean Strategy in Figure 1-3?
View answer and explanationWhat is meant by 'innovation without value' in the context of Chapter 1?
View answer and explanationWhich factor did Cirque du Soleil eliminate from the traditional circus experience to reduce costs and create a new offering?
View answer and explanationWhat is the primary reason Chapter 1 argues for a rising imperative to create blue oceans?
View answer and explanationHow is 'value' defined for the company in the context of value innovation?
View answer and explanationWhich of the following guiding principles for the successful formulation of a blue ocean strategy addresses 'planning risk'?
View answer and explanationWhat is the consequence of a strategy that aligns a firm's activities with a choice of differentiation OR low cost, according to Figure 1-3?
View answer and explanationThe research for the book, as described in Chapter 1, covered a period stretching from when to when?
View answer and explanationWhat does Chapter 1 suggest is the result of increasing commoditization of products and services?
View answer and explanationIn the context of the book's research, why were books like 'In Search of Excellence' and 'Built to Last' considered limited?
View answer and explanationThe 'structuralist view' of strategy, which underpins red ocean thinking, assumes that an industry's structural conditions are what?
View answer and explanationWhich new factors, drawn from the theater industry, did Cirque du Soleil introduce to its offering?
View answer and explanationWhat is the primary risk attenuated by the principle 'Reach Beyond Existing Demand'?
View answer and explanationThe replacement of the Standard Industrial Classification (SIC) system with the North America Industry Classification Standard (NAICS) system is used in Chapter 1 to illustrate what phenomenon?
View answer and explanationIn the context of the 108-company study, what was the relationship between the number of blue ocean launches and their impact on total profits?
View answer and explanationWhat does the concept of value innovation primarily focus on to make competition irrelevant?
View answer and explanationWhich statement best describes the conventional approach to strategy that companies in red oceans follow?
View answer and explanationWhat is the consequence when an organization lacks an integral, whole-system approach to achieving a leap in value?
View answer and explanationWhat did the authors' analysis of over thirty industries find regarding the characteristics of companies that created blue oceans?
View answer and explanationAccording to Chapter 1, what makes Cirque du Soleil's growth 'all the more remarkable'?
View answer and explanationWhat is the key difference between 'value without innovation' and 'value innovation'?
View answer and explanationWhat is the main argument against using the 'company' as the basic unit for analyzing high performance?
View answer and explanationWhich of the following execution principles is introduced in Chapter 1 to address 'management risk'?
View answer and explanationAccording to the book, where are most blue oceans created?
View answer and explanationWhat is the strategic logic of companies that pursue differentiation and low cost simultaneously?
View answer and explanationChapter 1 argues that the history of industry shows the market universe has never been constant, which contradicts the key constraining factors of what?
View answer and explanationWhat does the term 'strategic move' refer to in Chapter 1?
View answer and explanationWhat was the result of Cirque du Soleil eliminating costly factors like star performers and animal acts?
View answer and explanationWhat is the focus of the 'reconstructionist view' of strategy that allows firms to create new demand?
View answer and explanationA key finding of the research mentioned in Chapter 1 is that the approach to strategy in creating blue oceans was what?
View answer and explanationHow does Chapter 1 define Blue Oceans in relation to existing industry boundaries?
View answer and explanationWhat is the risk associated with a subsystem approach to innovation, such as a production process innovation?
View answer and explanationWhat does Chapter 1 identify as the path for companies to succeed in blue oceans in a systematic way?
View answer and explanationWhich of these was NOT a traditional circus element that Cirque du Soleil's value innovation did away with?
View answer and explanationWhat is the strategic aim in the 'reconstructionist world' of blue ocean strategy?
View answer and explanationHow did Cirque du Soleil redefine the problem of the circus industry?
View answer and explanationWhat is the outcome for firms that focus on competing within existing market space, according to Chapter 1?
View answer and explanationThe research behind the book found a common pattern across successful strategic moves for creating blue oceans. What did this pattern lead the authors to develop?
View answer and explanationWhat is the primary characteristic of 'value creation' on its own, without innovation?
View answer and explanationAccording to the analysis in Chapter 1, Cirque du Soleil created a new form of live entertainment that was markedly different from what?
View answer and explanation