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Questions

Question 1

According to Chapter 1, what is the fundamental difference in the market space focus between red oceans and blue oceans?

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Question 2

Based on the study of 108 companies cited in Chapter 1, what percentage of business launches were aimed at creating blue oceans?

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Question 3

What is the 'cornerstone of blue ocean strategy' as described in Chapter 1?

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Question 4

How did Cirque du Soleil's approach to its target audience differ from traditional circuses?

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Question 5

According to the book's analysis, what is the most appropriate unit of analysis for explaining the creation of blue oceans and high performance?

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Question 6

What does value innovation defy, which is a commonly accepted dogma of competition-based strategy?

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Question 7

The book compares the language of traditional strategy to which field, influencing its focus on competition?

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Question 8

According to the study of 108 companies, what was the profit impact of launches within red oceans?

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Question 9

What is the 'reconstructionist view' of strategy, as defined in Chapter 1?

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Question 10

How long did it take for Cirque du Soleil to achieve a level of revenues that took Ringling Bros. and Barnum & Bailey over one hundred years to attain?

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Question 11

Which of the following is NOT listed as a key defining feature of Red Ocean Strategy in Figure 1-3?

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Question 12

What is meant by 'innovation without value' in the context of Chapter 1?

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Question 13

Which factor did Cirque du Soleil eliminate from the traditional circus experience to reduce costs and create a new offering?

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Question 14

What is the primary reason Chapter 1 argues for a rising imperative to create blue oceans?

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Question 15

How is 'value' defined for the company in the context of value innovation?

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Question 16

Which of the following guiding principles for the successful formulation of a blue ocean strategy addresses 'planning risk'?

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Question 17

What is the consequence of a strategy that aligns a firm's activities with a choice of differentiation OR low cost, according to Figure 1-3?

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Question 18

The research for the book, as described in Chapter 1, covered a period stretching from when to when?

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Question 19

What does Chapter 1 suggest is the result of increasing commoditization of products and services?

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Question 20

In the context of the book's research, why were books like 'In Search of Excellence' and 'Built to Last' considered limited?

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Question 21

The 'structuralist view' of strategy, which underpins red ocean thinking, assumes that an industry's structural conditions are what?

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Question 22

Which new factors, drawn from the theater industry, did Cirque du Soleil introduce to its offering?

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Question 23

What is the primary risk attenuated by the principle 'Reach Beyond Existing Demand'?

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Question 24

The replacement of the Standard Industrial Classification (SIC) system with the North America Industry Classification Standard (NAICS) system is used in Chapter 1 to illustrate what phenomenon?

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Question 25

In the context of the 108-company study, what was the relationship between the number of blue ocean launches and their impact on total profits?

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Question 26

What does the concept of value innovation primarily focus on to make competition irrelevant?

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Question 27

Which statement best describes the conventional approach to strategy that companies in red oceans follow?

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Question 28

What is the consequence when an organization lacks an integral, whole-system approach to achieving a leap in value?

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Question 29

What did the authors' analysis of over thirty industries find regarding the characteristics of companies that created blue oceans?

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Question 30

According to Chapter 1, what makes Cirque du Soleil's growth 'all the more remarkable'?

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Question 31

What is the key difference between 'value without innovation' and 'value innovation'?

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Question 32

What is the main argument against using the 'company' as the basic unit for analyzing high performance?

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Question 33

Which of the following execution principles is introduced in Chapter 1 to address 'management risk'?

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Question 34

According to the book, where are most blue oceans created?

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Question 35

What is the strategic logic of companies that pursue differentiation and low cost simultaneously?

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Question 36

Chapter 1 argues that the history of industry shows the market universe has never been constant, which contradicts the key constraining factors of what?

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Question 37

What does the term 'strategic move' refer to in Chapter 1?

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Question 38

What was the result of Cirque du Soleil eliminating costly factors like star performers and animal acts?

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Question 39

What is the focus of the 'reconstructionist view' of strategy that allows firms to create new demand?

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Question 40

A key finding of the research mentioned in Chapter 1 is that the approach to strategy in creating blue oceans was what?

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Question 41

How does Chapter 1 define Blue Oceans in relation to existing industry boundaries?

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Question 42

What is the risk associated with a subsystem approach to innovation, such as a production process innovation?

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Question 43

What does Chapter 1 identify as the path for companies to succeed in blue oceans in a systematic way?

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Question 44

Which of these was NOT a traditional circus element that Cirque du Soleil's value innovation did away with?

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Question 45

What is the strategic aim in the 'reconstructionist world' of blue ocean strategy?

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Question 46

How did Cirque du Soleil redefine the problem of the circus industry?

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Question 47

What is the outcome for firms that focus on competing within existing market space, according to Chapter 1?

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Question 48

The research behind the book found a common pattern across successful strategic moves for creating blue oceans. What did this pattern lead the authors to develop?

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Question 49

What is the primary characteristic of 'value creation' on its own, without innovation?

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Question 50

According to the analysis in Chapter 1, Cirque du Soleil created a new form of live entertainment that was markedly different from what?

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