Marketing Management

Test for Defining Marketing for the New Realities

Test for Developing Marketing Strategies and Plans

Test for Collecting Information and Forecasting Demand

Test for Conducting Marketing Research

Test for Creating Long-Term Loyalty Relationships

Test for Analyzing Consumer Markets

Test for Analyzing Business Markets

Test for Tapping into Global Markets

Test for Identifying Market Segments and Targets

Test for Crafting the Brand Positioning

Test for Creating Brand Equity

Test for Addressing Competition and Driving Growth

Test for Setting Product Strategy

Test for Designing and Managing Services

Test for Introducing New Market Offerings

Test for Developing Pricing Strategies and Programs

Test for Designing and Managing Integrated Marketing Channels

Test for Managing Retailing, Wholesaling, and Logistics

Test for Designing and Managing Integrated Marketing Communications

Test for Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Test for Managing Digital Communications: Online, Social Media, and Mobile

Test for Managing Personal Communications: Direct and Database Marketing and Personal Selling

Test for Managing a Holistic Marketing Organization for the Long Run