Collecting Information and Forecasting Demand

A marketing information system (MIS) is defined as consisting of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to which group?

In its research to better understand Millennial consumers, what key insight did Campbell Soup Company discover that led to the creation of the Campbell's Go! Soup line?

In the DuPont marketing study on pillow behavior, what was the most prevalent group of respondents, making up 23 percent of the sample?

According to the 'A Global Profile of Extremes' table, what is the highest number of mobile phone subscribers per 100 people, and in which location?

Based on the data in Table 3.1 'A Global Profile of Extremes', which country has the highest military expenditure as a percentage of GDP, at 10.1 percent?

What is described as the heart of the internal records system, involving sales representatives, dealers, and customers sending orders to the firm?

In his example about interpreting sales data, what does Michael Dell suggest might be the wrong conclusion if a dealer sells three yellow Mustangs but had a customer who wanted a red one?

According to the 'Digging Into Big Data' insight, one expert defines Big Data by its distinctive characteristics. Which of the following includes the four characteristics mentioned?

What is the key distinction between the information supplied by an internal records system and a marketing intelligence system?

SavOn Convenience Stores conducts 52 'mystery shopper' visits per month across its 13 stores as a way to gather marketing intelligence. This is an example of which method for improving a marketing intelligence system?

GlaxoSmithKline sponsored an online community for weight loss to gather insights, which is an example of which method for improving marketing intelligence?

What is the primary function of Bizrate.com, as described in the section on collecting marketing intelligence on the Internet?

What is the term for a 'large social, economic, political, and technological change that is slow to form, and once in place, influences us for some time—between seven and ten years, or longer'?

Firms must monitor six major forces in the broad macroenvironment. Which of the following lists these six forces correctly?

According to the 'The World as a Village' table (Table 3.3), if the world were a village of 100 people, how many villagers would be Asian?

What term does Dartmouth professor Vijay Govindrajan use to describe the transfer of innovations from developing to developed markets, such as Nestlé repositioning its low-fat Maggi noodles from rural Pakistan to Australia?

According to the 2010 U.S. Census data presented in the chapter, the Hispanic population grew by what percentage between 2000 and 2010?

By 2010, the traditional U.S. household (a husband, wife, and children under 18) had declined to what percentage of all U.S. households?

In the discussion of consumer psychology after the 2008 recession, what did executives at the UK supermarket chain Sainsbury conclude about the British consumer?

The market for the Lamborghini, an automobile costing more than 150,000 dollars, would be largest in a country with which type of income-distribution pattern?

What is the distinction between core cultural values and secondary beliefs and values?

Why have marketers 'always loved teenagers,' according to the section on subcultures?

The WPP Green Brands Study found that what percentage of consumers in developed countries like the US and UK were willing to spend more than 10 percent extra on a green product?

In the Greendex survey, which group of countries scored highest for environmentally friendly consumer behavior?

What is the term for the marketing practice where products are marketed as being more environmentally friendly than they actually are, leading to consumer skepticism?

Which U.S. government agency is responsible for 'assuring the safety, efficacy and security of human and veterinary drugs, biological products, medical devices, our nation’s food supply, cosmetics, and products that emit radiation'?

What is the name of the movement that organized citizens and government to strengthen the rights and powers of buyers in relation to sellers, winning rights such as knowing the true cost of a loan and the basic ingredients of a product?

In the 'Watching Out for Big Brother' insight, how did Target identify pregnant women to send them customized coupons?

In the measures of market demand, what is the 'potential market' defined as?

What is the term for the set of consumers who are actually buying a company's product?

What is the key characteristic of an expansible market?

What is the difference between the market forecast and the market potential?

Which term describes a conservative estimate of the expected volume of sales, primarily used for making current purchasing, production, and cash flow decisions?

What is the name of the method for estimating total market potential that multiplies a base number by several adjusting percentages?

Which method for estimating area market potential is used primarily by business marketers and involves identifying all potential buyers in each market and estimating their potential purchases?

A drug manufacturer needs to estimate the market potential for a state. They determine that the state has 2.00 percent of U.S. disposable personal income, 1.96 percent of U.S. retail sales, and 2.28 percent of U.S. population. Using the buying-power index with weights of 0.5 for income, 0.3 for retail sales, and 0.2 for population, what is the buying-power index for the state?

What does a Brand Development Index (BDI) of less than 100 typically indicate for a brand in a specific market?

Using the data from Table 3.5 'Calculating the Brand Development Index (BDI)', what is the BDI for the brand in Chicago?

All forecasts are built on one of three information bases. Which base involves analyzing records of past buying behavior or using time-series analysis?

When surveying buyers' intentions for major consumer durables, research organizations often use a purchase probability scale. On this scale, what does a score of 0.80 represent?

What is a key benefit of using a composite of sales force opinions for forecasting?

What is the Delphi method, which is used when obtaining forecasts from experts?

Time-series analysis, a method of past-sales analysis, breaks past time series into which four components?

Under what circumstances is a direct-market test most useful for forecasting?

Campbell Soup Company's iconic brand suffered a drop in market share from 67 percent to what level, due in part to the popularity of fresh and premium soups?

To discover managers' information needs for an MIS, the text suggests asking a series of 'Information Needs Probes'. Which of the following is NOT one of the ten probes listed in Table 3.2?

To target the growing Hispanic population in Texas, what special marketing activity did Anheuser-Busch undertake?

Which type of online marketing intelligence site is ZDNet.com given as an example of?

Why did the restaurant Macaroni Grill revamp its menu to include more low-calorie and low-fat offerings?

How did Nationwide Insurance target the Indian-American population, an affluent and well-educated consumer group?