Developing Marketing Strategies and Plans

What are the three phases of the value creation and delivery sequence that places marketing at the beginning of planning?

According to Michael Porter's value chain model, which of the following are considered the five primary activities?

Which of the following is NOT one of the three characteristics of a core competency?

What is the central instrument for directing and coordinating the marketing effort, operating at both strategic and tactical levels?

How does the text distinguish between a strategic marketing plan and a tactical marketing plan?

What does a market-oriented definition of a business, as opposed to a product-oriented one, describe the business as?

According to Table 2.2, 'Product-Oriented versus Market-Oriented Definitions of a Business', what is the market-oriented definition for Xerox?

Which of the following characteristics describes a good mission statement, as outlined in the chapter?

What is the purpose of identifying a company's strategic business units (SBUs)?

Under the product-market expansion grid, what is the intensive growth strategy that involves a firm seeking to gain more market share with its current products in their current markets?

Which type of diversification strategy would a company pursue if it sought new businesses that have no relationship to its current technology, products, or markets?

The overall evaluation of a company's strengths, weaknesses, opportunities, and threats is known as what type of analysis?

For an MBO (management by objectives) system to work, the unit's objectives must meet four criteria. Which of the following is NOT one of those criteria?

According to Michael Porter's generic strategies, what strategy involves a business focusing on one or more narrow market segments and pursuing either cost leadership or differentiation within that segment?

Which type of marketing alliance involves one company licensing another to produce its product, or two companies jointly marketing complementary products?

What is the term for the written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives?

In the American Airlines example for a new in-flight Wi-Fi service, what was the estimated revenue from Wi-Fi access over 10 years?

What are the three key areas where marketers must prioritize strategic planning to ensure they execute the right activities?

Which company changed its mission from being the world's largest online bookstore to aspiring to be the world's largest online store?

In the context of defining competitive territory for mission statements, what does the 'vertical sphere' refer to?

What is the name of the framework that considers strategic growth opportunities in terms of current and new products and markets?

If a company acquires one of its suppliers to gain more control or generate more profit, what type of integrative growth is it pursuing?

What is defined as 'an area of buyer need and interest that a company has a high probability of profitably satisfying'?

What is the distinction Porter draws between strategy and operational effectiveness?

In the American Airlines case, what was the calculated break-even time for the $90,000 investment per plane?

The marketing plan, a written document, usually contains several sections. Which section presents relevant background data on sales, costs, the market, competitors, and the macroenvironment?

Which core business process involves researching, developing, and launching new high-quality offerings quickly and within budget?

What does the text identify as the three steps for business realignment to maximize core competencies?

In the survey of senior-level marketing executives about the qualities of a successful CMO, which of the following was listed as a 'Learned Quality'?

What is the term for a challenge posed by an unfavorable trend that would lead to lower sales or profit in the absence of defensive marketing action?

According to the 'Marketing Memo: Checklist for Evaluating Strengths/Weaknesses Analysis', which department's performance would be evaluated on 'Cost or availability of capital'?

In the case of Dell's SWOT-like analysis, what was identified as its opportunity?

What is the term for a group of competing firms that are directing the same strategy to the same target market?

In discussing program formulation, the chapter suggests that once marketing programs are formulated, marketers must estimate their costs. What accounting technique is mentioned to help determine if a program is likely to produce sufficient results to justify its cost?

According to McKinsey & Company's seven elements of successful business practice, which three are considered the 'hardware' of success?

What does the 'Marketing Insight: Businesses Charting a New Direction' identify as the solution for Garmin after finding its GPS device sales declining?

According to the 'Marketing Memo: Marketing Plan Criteria', what question should be asked to evaluate if a plan is realistic?

Which section of a marketing plan outlines the marketing activities that will be undertaken to execute the marketing strategy, such as product, pricing, and communications?

What was the massive financial loss Panasonic faced over the years 2011 and 2012?

In the American Airlines Wi-Fi case, if 5 out of 10 first-class passengers used the service at a price of $25, and the flight ran 365 days a year, what would be the annual revenue collected per plane?

What is the key difference between a strategic marketing plan and a tactical marketing plan?

Which of the following is NOT one of the five core business processes mentioned in the chapter?

In the context of assessing growth opportunities, what is the first option a company should review according to the text?

What does the text define as 'the shared experiences, stories, beliefs, and norms that characterize an organization'?

Which company pioneered scenario analysis, a technique that develops plausible representations of a firm’s possible future?

In the Movie Industry case, what percentage of a film's profits do DVD sales still generate, despite their decline?

What is the third main source of market opportunities, often discovered using the consumption chain method?

What is partner relationship management (PRM)?

In the Kraft acquisition of Cadbury example, what was a primary reason for the acquisition?

When evaluating a marketing plan, the criterion 'Is the plan specific?' checks for what?