Setting Product Strategy

In the customer-value hierarchy, which level represents the service or benefit the customer is fundamentally purchasing, such as 'rest and sleep' for a hotel guest?

According to the consumer-goods classification based on shopping habits, which category includes items like life insurance, cemetery plots, and gravestones that the consumer does not typically know about or consider buying?

In the industrial-goods classification, what category do long-lasting goods like buildings and heavy equipment such as generators and mainframe computers fall into?

Which dimension of product differentiation refers to the level at which the product's primary characteristics operate, with most products occupying a low, average, high, or superior level?

After a period of declining quality, what percentage drop in the number of flaws did Mercedes-Benz achieve from its 2002 peak through a series of changes, including reorganizing management and tripling its number of prototypes?

Among the main service differentiators, which one refers to the work done to make a product operational in its planned location, a key selling point for technology novices or buyers of complex products?

What is the term for the totality of features that affect the way a product looks, feels, and functions to a consumer, offering both functional and aesthetic benefits?

Which company, known for its stereos and TV equipment, is cited as an example of a firm that trusts the instincts of a handful of designers who rarely consult with consumers?

What are the common denominators of luxury brands, often critical to justifying their sometimes extravagant prices?

What is the estimated total retail sales figure for Patrón tequila, which established the high-end tequila market?

What percentage of the material in Levi's 'Waste<Less' jeans comes from recycled plastic bottles and black food trays?

In its first full year, the Levi's Water<Less line saved more than how many million liters of water?

In the product hierarchy, which level is defined as the core need that underlies the existence of a product family, such as 'security' for life insurance?

What does the 'width' of a company's product mix refer to?

Based on Table 13.2 for selected Procter & Gamble products, what is the width of the product mix shown?

What is the term for a company lengthening its product line beyond its current range, either down-market, up-market, or both ways?

Which of the following is NOT one of the three reasons mentioned for a company to introduce a lower-priced line in a down-market stretch?

When BMW expanded its product range with models like the MINI Coopers and the 1-series, and also built upward with Rolls-Royce, this was an example of which product-line strategy?

What is the term for a pricing strategy where some products require the use of ancillary products, such as pricing razors low and setting high markups on blades?

What is the term for combining two or more well-known brands into a joint product or marketing them together in some fashion?

Which of the following is NOT one of the four requirements for successful ingredient branding?

Westin Hotels created a successful ingredient brand around which of its proprietary innovations?

What are the three layers of packaging described in the text, using the example of Cool Water cologne?

Given that 50 percent to 70 percent of all purchases are made in the store, which factor contributes to the growing use of packaging as a marketing tool by performing sales tasks like attracting attention and creating confidence?

Which company's packaging redesign was deemed 'ugly' or 'stupid' by consumers, leading to a 20 percent drop in sales and a quick reversion to the old design?

What is the term for formal statements of expected product performance by the manufacturer, which are legally enforceable?

A product like beer or shampoo, which is a tangible good normally consumed in one or a few uses, is classified under which category of durability and tangibility?

In the customer-value hierarchy, what is the fifth and final level that encompasses all the possible augmentations and transformations a product might undergo in the future?

What type of shopping goods are similar in quality but different enough in price to justify shopping comparisons, according to the consumer-goods classification?

According to the product differentiation discussion, what does 'repairability' measure?

For approximately how much can a customer personalize a Burberry trench coat by selecting the fabric, color, style, and five other features?

What is the name of the service program from Goodyear that helps its fleet customers monitor and manage tires more effectively?

Road Runner Sports, a seller of running equipment, has managed to keep its return rate on running shoes at what percentage, which is noticeably below the industry average of 15 to 20 percent?

In the product hierarchy, what level is also known as a stock-keeping unit or product variant?

What is the average product line length for Procter & Gamble's products as calculated from the data in Table 13.2?

When a company positioned in the middle market wishes to enter the high end of the market for reasons such as achieving more growth or realizing higher margins, what is this strategy called?

Which pricing strategy involves sellers offering goods both individually and in bundles, normally charging less for the bundle than if the items were purchased separately?

What is the main advantage of co-branding?

What does the 'depth' of a company's product mix refer to?

According to the discussion on product returns, returns that result from problems or errors made by the seller or customer and can be mostly eliminated with improved processes are called what?

According to the product differentiation discussion, which motorcycle brand is mentioned alongside Apple computers and Godiva chocolate as having a strong style where aesthetics play a key role?

What is the name of the online retailer that allows users to upload images and create their own clothing and posters, mentioned as an example of customization?

What did the Danish toy manufacturer LEGO define itself as being in the 'business of'?

According to Guideline 2 in Table 13.1, 'Guidelines for Marketing Luxury Brands', what does luxury branding typically include the creation of?

Which luxury brand is cited as having successfully marketed an aspirational, all-American lifestyle image across a wide range of products including clothing, linens, candles, and jewelry?

What did Sigg Switzerland, a seller of reusable water bottles, choose as the number of new products to launch each year from among 3,000 different designs?

What percentage of its bottles and cans did Coca-Cola report reclaiming in North America, as mentioned in the 'Marketing Memo' about the water industry?

In the product map for a paper-product line (Figure 13.4), company X is shown to be well positioned to serve the needs of which market segment?

According to the 'Marketing Insight: When Less Is More', when Procter & Gamble reduced the number of Head & Shoulders varieties from 20 to 15, what was the resulting impact on sales?

What is the name of the online payment service acquired by eBay in 2002, which became the preferred method of payment for its members?