Library/Business/Principles of Marketing/Retailing and Wholesaling

Retailing and Wholesaling

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Questions

Question 1

According to the definition provided, what does retailing encompass?

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Question 2

What is the concept of 'shopper marketing' primarily focused on?

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Question 3

Retailers like Tiffany or Williams-Sonoma, which assist customers in every phase of the shopping process, are classified as what type of retailer?

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Question 4

What is the key characteristic of a department store like Macy's or Sears?

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Question 5

What percentage of U.S. packaged foods sales did supermarkets account for in 2012, according to the text?

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Question 6

Retailers that are as large as airplane hangars and carry a very deep assortment of a particular line, such as Best Buy or Home Depot, are known as what?

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Question 7

What is the fundamental difference between how ordinary discounters and off-price retailers acquire their merchandise?

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Question 8

A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent businesspeople (franchisees) who buy the right to own and operate one or more units is called a what?

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Question 9

According to the chapter, what is the first step retailers must take in making their marketing decisions?

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Question 10

A retailer's price policy that involves charging constant, everyday low prices with few sales or discounts is known as what?

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Question 11

What is the largest and most dramatic type of shopping center, which has from 50 to more than 100 stores and attracts customers from a wide area?

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Question 12

The practice of checking out merchandise in a physical store but then buying it online from a different retailer is known as what?

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Question 13

What does the concept of 'retail convergence' signify for the retail industry?

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Question 14

What is the primary role of wholesalers in the distribution channel?

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Question 15

What is the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling?

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Question 16

How do brokers and agents differ from merchant wholesalers?

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Question 17

What type of wholesaler would perform a selling and delivery function for semiperishable merchandise like milk and bread to supermarkets and small groceries?

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Question 18

Like retailers, what is the first step wholesalers must take to be effective with their marketing decisions?

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Question 19

What is a major trend in wholesaling that involves the blurring of lines with retailers?

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Question 20

According to the Real Marketing case on Costco, what percentage of items carried by Costco are designated as 'treasure items'?

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Question 21

In the UNIQLO case study, what is the company's stated goal for consolidated Group sales by the year 2020?

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Question 22

What does the term 'omni-channel buyers' describe?

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Question 23

What type of retail organization is described as a wholesaler-sponsored group of independent retailers that engages in group buying and common merchandising?

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Question 24

In the context of retailer marketing decisions, creating a unique store experience that suits the target market and moves customers to buy is an aspect of what element?

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Question 25

What are pop-up stores, as described in the chapter?

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Question 26

What is the primary reason for the rapid growth of wholesaling?

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Question 27

A wholesaler who does not take title to goods and whose main function is to bring buyers and sellers together and assist in negotiation is known as a(n) what?

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Question 28

Which wholesaler marketing mix decision involves choosing locations, facilities, and investing in automated warehouses and IT systems?

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Question 29

What has been the impact of the internet and digital media on wholesaler promotion?

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Question 30

In the Real Marketing case about Omni-Channel Retailing, what percentage of Walmart purchases via mobile devices are made from inside a Walmart store?

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Question 31

What type of product line do specialty stores like REI or Sunglass Hut carry?

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Question 32

In the battle for 'share of stomachs,' how have some supermarkets like WinCo competed with large discounters like Walmart?

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Question 33

According to industry analysts, about how many franchise outlets are there in the United States?

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Question 34

A clothing chain like Gap struggling to define its target market and value proposition is an example of a failure in which key area of retailer marketing decisions?

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Question 35

Smaller, open-air malls with upscale stores, convenient locations, and nonretail activities like playgrounds and movie theaters are known as what?

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Question 36

What is the online equivalent of a pop-up store, which hosts time-limited sales events on top fashion and lifestyle brands?

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Question 37

What is the primary function of a wholesaler's sales force?

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Question 38

What is the term for a wholesaler that represents either buyers or sellers on a more permanent basis than brokers do?

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Question 39

What percentage of RPM International's sales are accounted for by its major customer, Home Depot?

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Question 40

Which retailer is known for its 'cheap gourmet' value proposition, according to the chapter?

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Question 41

What wholesaler channel function involves saving customers money by buying in carload lots and breaking large lots into small quantities?

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Question 42

What is the most common type of contractual retail relationship, where a franchisor links several stages in the production-distribution process?

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Question 43

The practice of using online and mobile tools to check product information and prices while shopping in a physical store is facilitated by what trend?

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Question 44

How many Maintenance, Repair, and Operating (MRO) products does wholesaler Grainger offer to its customers?

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Question 45

The online and mobile shopping boom has led to the emergence of 'omni-channel retailing', which aims to create what?

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Question 46

What type of retailer is defined as a business whose sales come primarily from retailing?

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Question 47

What is the defining characteristic of a warehouse club like Costco or Sam's Club?

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Question 48

What is the primary objective of a retailer's promotion decision?

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Question 49

The increasing adoption of environmentally sustainable practices by retailers is known as what trend?

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Question 50

What type of wholesaler is defined as an independently owned business that takes title to the merchandise it handles?

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