Sustainable Marketing: Social Responsibility and Ethics

Which concept calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs?

According to social critics, what are the three main factors that contribute to high prices in the American marketing system?

What was the fine imposed on Overstock.com by a California court for fraudulent pricing practices, where it advertised prices as lower than fabricated 'list prices'?

What is the term for an organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers?

The environmental sustainability grid presented in the chapter suggests that companies can gauge their progress. Which activity is considered an internal, 'beyond greening' activity for the future?

Which sustainable marketing principle states that a company should define its mission in broad social terms rather than narrow product terms?

In the societal classification of products, products that give high immediate satisfaction but may hurt consumers in the long run are called what?

What happened to SC Johnson's market share for Saran Wrap after it reformulated the product to remove PVDC, an ingredient that made it more effective but raised environmental concerns?

A social criticism of marketing is that it creates 'false wants' and 'too much materialism.' How do marketers respond to this criticism?

According to the text, 'food deserts' are a consequence of which questionable marketing practice?

What is 'cultural pollution' as described by critics of the marketing system?

Which of the following is NOT listed as one of the traditional sellers' rights in the marketplace?

The sustainable marketing principle of 'customer value marketing' suggests that a company should:

In the case of SC Johnson's Saran Wrap, what was the ingredient removed due to environmental and health concerns, even though it made the product more effective?

What is the term for a management approach that involves developing strategies that both sustain the environment and produce profits for the company?

According to the text, what percentage of the European search-engine market does Google claim?

Which sustainable marketing principle is best demonstrated by Amazon's continuous introduction of services like free shipping, Prime, and Prime Now to create better value for online shoppers?

What is 'perceived obsolescence'?

According to Unilever CEO Paul Polman, the path to well-being is achieved through:

The American Marketing Association's code of ethics calls on marketers to embrace several core ethical values. Which of the following is NOT one of those values?

In the societal classification of products, what defines a 'salutary product'?

The practice of companies acquiring competitors rather than developing their own new products is a marketing criticism that primarily impacts:

What is the primary goal of environmentalism as a social movement?

What does the sustainable marketing principle of 'consumer-oriented marketing' imply?

What is the name of the report by the Center for Science in the Public Interest (CSPI) that criticizes the soft drink industry's marketing practices in emerging nations?

The American marketing system has been criticized for overselling private goods at the expense of public goods. According to the text, how many hours per year does the average American traveler lose in traffic jams?

What is the marketing philosophy that states a company's marketing should be guided by five principles: consumer-oriented marketing, customer value marketing, innovative marketing, sense-of-mission marketing, and societal marketing?

Which company's code of conduct is used as an example of putting the motto 'Don’t be evil—do the right thing' into practice?

Critics of marketing have charged some companies with 'shoddy, harmful, or unsafe products.' The chapter uses which industry as a primary example for this criticism?

What is the core idea behind the sustainable marketing principle of societal marketing?

What is the primary difference between environmentalism and consumerism?

Unilever's Sustainable Living Plan aims to achieve three major objectives by 2020. Which of the following is NOT one of those objectives?

What is the name of the FTC regulation that gives special protection to customers who agree to buy something costing more than $25 in their own homes or at a temporary location?

According to critics, the overselling of private goods like automobiles results in social costs such as traffic congestion. What is the estimated annual monetary cost of these traffic jams in the United States?

What is the marketing principle that requires a company to continuously seek real product and marketing improvements?

The chapter discusses a marketing campaign by the Center for a New American Dream with the slogan 'More fun! Less stuff!'. What social criticism of marketing does this campaign primarily address?

What is 'puffery' in the context of deceptive marketing practices?

The chapter's 'Real Marketing 20.2' box on CVS Health highlights a major decision the company made in 2014. What was this decision?

What is the primary objective of product stewardship in the context of environmental sustainability?

The chapter states that in Singapore, to control traffic and pollution, a Toyota Corolla purchased there can cost close to:

Which philosophy of social responsibility suggests that the free market and legal system should be the arbiters of what is right, and companies are not responsible for making moral judgments?

What is the defining characteristic of a 'desirable product' in the societal classification of products?

The 'Real Marketing 20.1' box on Elevation Burger highlights that the company's success is due to its focus on providing what?

What is a primary social criticism against the practice of high-pressure selling?

Which of the following is an example of 'pollution prevention' as an environmental sustainability activity?

What is the primary reason marketers cite for the continued use of direct mail despite the rise of digital marketing?

Which company is cited as having a 'double bottom line of values and profits' due to its buy-one-give-one model?

What is the primary criticism against marketing practices that create barriers to entry for new companies?

What is the goal of the marketing system according to environmentalists?

What is the central idea of the sustainable marketing concept as a whole?