Consumer Markets and Buyer Behavior

What is the definition of consumer buyer behavior?

What does the American consumer market consist of, in terms of population and annual consumption value?

In the stimulus-response model of buyer behavior, what are the two parts that make up the consumer's 'black box'?

Which of the following best defines 'culture' in the context of consumer behavior?

What is the total annual buying power of the more than 55 million Hispanic American consumers in the U.S.?

The practice of integrating ethnic themes and cross-cultural perspectives within a brand’s mainstream marketing to appeal to consumer similarities across subcultures is known as what?

What is the term for a person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others?

According to a recent study mentioned in the chapter, what percentage of consumers trust recommendations from family and friends?

What is the term for a person's pattern of living as expressed in their activities, interests, and opinions (AIO dimensions)?

According to Abraham Maslow's theory, what is the most pressing need that a person will try to satisfy first?

What is selective distortion?

Which type of buying behavior is characterized by high consumer involvement but few perceived differences among brands?

What is the first stage in the buyer decision process?

Discomfort caused by postpurchase conflict is known as what?

What is the first stage in the new product adoption process?

According to the diffusion of innovation theory, what percentage of buyers are classified as 'innovators'?

Which adopter group is guided by respect, are opinion leaders in their communities, and adopt new ideas early but carefully?

Which product characteristic influencing the rate of adoption refers to the degree to which the innovation appears superior to existing products?

What is the estimated annual buying power for the more than 44 million African American consumers in the U.S.?

Recent surveys show that women influence what percentage of all new car purchases?

Which of the following is NOT one of the five brand personality traits identified by researchers?

Which type of buying behavior is characterized by low consumer involvement but significant perceived brand differences?

What is the estimated number of ad messages that individuals are exposed to daily?

A descriptive thought that a person holds about something is defined as a(n):

What is the primary characteristic of the 'lagging adopters' group in the diffusion of innovation model?

What is the estimated annual buying power of the more than 18.5 million Asian American consumers expected to approach by 2018?

A person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea are known as their:

In the buyer decision process, which stage immediately follows the information search?

What defines habitual buying behavior?

According to the chapter, what percentage of U.S. Hispanics are below the age of 30?

Changes in an individual's behavior arising from experience is the definition of which psychological factor?

In the diffusion of innovation model, which group is described as skeptical and adopts an innovation only after a majority of people have tried it?

What is the defining characteristic of a 'new product' from a marketing perspective?

Which of the following represents a commercial source of information in the buyer decision process?

In the context of product characteristics that influence adoption, what does 'Divisibility' refer to?

A consumer is highly involved in a purchase but perceives significant differences among brands. What type of buying behavior is this?

What is the primary role of a 'reference group' in influencing consumer behavior?

The marketing tactic of enlisting or creating opinion leaders to serve as 'brand ambassadors' who spread the word about a company’s products is known as:

According to the chapter, what is the most important consumer buying organization in society?

A person's occupation, age, economic situation, lifestyle, and personality are all examples of which type of factor influencing consumer behavior?

The idea that people’s possessions contribute to and reflect their identities ('we are what we consume') is related to which personal factor?

The 'trial' stage in the new product adoption process is best described as:

The process by which people select, organize, and interpret information to form a meaningful picture of the world is known as:

In the buyer decision process, a buyer's final purchase decision might be influenced by the 'attitudes of others.' What is the other factor that can come between purchase intention and purchase decision?

The consumer market consists of:

Society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors are referred to as:

What is the key difference between a membership group and an aspirational group?

According to recent surveys on family purchasing roles, what percentage of men handle most of their household's laundry?

Freud's theory of motivation suggests that a person's buying decisions are affected by:

What is the final stage in the new product adoption process where an individual decides to make full and regular use of the innovation?