What type of wholesaler is defined as an independently owned business that takes title to the merchandise it handles?
Explanation
This question tests the fundamental definition of a 'merchant wholesaler,' a key classification in the wholesaling industry.
Other questions
According to the definition provided, what does retailing encompass?
What is the concept of 'shopper marketing' primarily focused on?
Retailers like Tiffany or Williams-Sonoma, which assist customers in every phase of the shopping process, are classified as what type of retailer?
What is the key characteristic of a department store like Macy's or Sears?
What percentage of U.S. packaged foods sales did supermarkets account for in 2012, according to the text?
Retailers that are as large as airplane hangars and carry a very deep assortment of a particular line, such as Best Buy or Home Depot, are known as what?
What is the fundamental difference between how ordinary discounters and off-price retailers acquire their merchandise?
A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent businesspeople (franchisees) who buy the right to own and operate one or more units is called a what?
According to the chapter, what is the first step retailers must take in making their marketing decisions?
A retailer's price policy that involves charging constant, everyday low prices with few sales or discounts is known as what?
What is the largest and most dramatic type of shopping center, which has from 50 to more than 100 stores and attracts customers from a wide area?
The practice of checking out merchandise in a physical store but then buying it online from a different retailer is known as what?
What does the concept of 'retail convergence' signify for the retail industry?
What is the primary role of wholesalers in the distribution channel?
What is the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling?
How do brokers and agents differ from merchant wholesalers?
What type of wholesaler would perform a selling and delivery function for semiperishable merchandise like milk and bread to supermarkets and small groceries?
Like retailers, what is the first step wholesalers must take to be effective with their marketing decisions?
What is a major trend in wholesaling that involves the blurring of lines with retailers?
According to the Real Marketing case on Costco, what percentage of items carried by Costco are designated as 'treasure items'?
In the UNIQLO case study, what is the company's stated goal for consolidated Group sales by the year 2020?
What does the term 'omni-channel buyers' describe?
What type of retail organization is described as a wholesaler-sponsored group of independent retailers that engages in group buying and common merchandising?
In the context of retailer marketing decisions, creating a unique store experience that suits the target market and moves customers to buy is an aspect of what element?
What are pop-up stores, as described in the chapter?
What is the primary reason for the rapid growth of wholesaling?
A wholesaler who does not take title to goods and whose main function is to bring buyers and sellers together and assist in negotiation is known as a(n) what?
Which wholesaler marketing mix decision involves choosing locations, facilities, and investing in automated warehouses and IT systems?
What has been the impact of the internet and digital media on wholesaler promotion?
In the Real Marketing case about Omni-Channel Retailing, what percentage of Walmart purchases via mobile devices are made from inside a Walmart store?
What type of product line do specialty stores like REI or Sunglass Hut carry?
In the battle for 'share of stomachs,' how have some supermarkets like WinCo competed with large discounters like Walmart?
According to industry analysts, about how many franchise outlets are there in the United States?
A clothing chain like Gap struggling to define its target market and value proposition is an example of a failure in which key area of retailer marketing decisions?
Smaller, open-air malls with upscale stores, convenient locations, and nonretail activities like playgrounds and movie theaters are known as what?
What is the online equivalent of a pop-up store, which hosts time-limited sales events on top fashion and lifestyle brands?
What is the primary function of a wholesaler's sales force?
What is the term for a wholesaler that represents either buyers or sellers on a more permanent basis than brokers do?
What percentage of RPM International's sales are accounted for by its major customer, Home Depot?
Which retailer is known for its 'cheap gourmet' value proposition, according to the chapter?
What wholesaler channel function involves saving customers money by buying in carload lots and breaking large lots into small quantities?
What is the most common type of contractual retail relationship, where a franchisor links several stages in the production-distribution process?
The practice of using online and mobile tools to check product information and prices while shopping in a physical store is facilitated by what trend?
How many Maintenance, Repair, and Operating (MRO) products does wholesaler Grainger offer to its customers?
The online and mobile shopping boom has led to the emergence of 'omni-channel retailing', which aims to create what?
What type of retailer is defined as a business whose sales come primarily from retailing?
What is the defining characteristic of a warehouse club like Costco or Sam's Club?
What is the primary objective of a retailer's promotion decision?
The increasing adoption of environmentally sustainable practices by retailers is known as what trend?