Direct, Online, Social Media, and Mobile Marketing

What is the primary characteristic of direct and digital marketing?

Which company is cited as an example of a firm that has successfully built its entire approach to the marketplace around direct and digital marketing, selling its services exclusively through online, mobile, and social media channels?

According to the text, what was the estimated spending on direct and digital marketing by U.S. companies in the year discussed?

How does direct and digital marketing benefit buyers?

What is a primary purpose of a marketing website?

Which of the following is an example of a brand community website mentioned in the text?

What are the two main forms of online advertising that account for the largest portion of firms' digital marketing budgets?

What is the digital version of word-of-mouth marketing that involves creating content so infectious that customers will seek it out or pass it along to their friends?

According to the text, how many companies in a recent U.S. survey claim that social media marketing is important for their businesses?

What is described as the biggest advantage of social media marketing?

According to one study, what percentage of smartphone-toting shoppers have used their phone while shopping?

What is the term for sending an offer, announcement, reminder, or other item to a person at a particular address?

Despite the rise of digital marketing, what is a key advantage of printed catalogs?

What legislation, managed by the FTC, was enacted in response to consumer annoyance with unsolicited outbound telephone marketing?

What is the term for 30-minute or longer advertising programs that persuasively describe a single product and provide a toll-free number or website for ordering?

Which of the following is defined as a type of identity theft that uses deceptive emails and fraudulent online sites to fool users into divulging their personal data?

What is the primary purpose of the Children's Online Privacy Protection Act (COPPA)?

What is the estimated share of total U.S. retail sales that were either transacted directly online or influenced by internet research?

How does the text define a blog?

What percentage of mobile ad spending is expected to account for total U.S. ad spending by 2019?

How has the definition of a catalog evolved in the digital age, according to the text?

What is the primary characteristic of social media as a marketing tool?

What percentage of the U.S. population was found to have viewed online videos?

Which of the following best describes the public policy issue of consumer privacy in direct marketing?

What is omni-channel retailing?

How much did mobile ad spending grow last year, according to the text?

According to the text, what is the most popular direct marketing tool, accounting for 30 percent of all direct marketing spending?

Which company mentioned in the text uses its catalogs not just to sell products but to create an inspirational, tactile experience with themes like falconry?

What is the primary function of a brand community website, as described in the text?

The text gives an example of how Lowe's uses timely stop-motion Vine 'Fix in Six' videos. This is an example of what kind of marketing?

What is the primary motivation for companies to use permission-based email marketing?

What is the term for marketing messages and promotions delivered to on-the-go consumers through their smartphones or tablets?

What does the text identify as a major challenge or 'monetization issue' for even the most successful social media platforms?

Approximately what percentage of the U.S. population has access to the internet, according to the chapter?

What is a significant drawback of direct marketing, leading to public policy concerns like the 'Privacy Promise'?

How many catalogs were mailed by U.S. direct marketers last year?

What is the key to creating an effective website, according to the chapter?

Which company is cited as an example of a successful user of kiosks called ZoomShops in locations like airports and malls?

What is the primary characteristic of social media that makes them challenging for marketers to manage?

How does the chapter describe the relationship between direct and digital marketing and other elements of the promotion mix?

What is the estimated share of Amazon's seventh-largest e-tailer, Macy's, revenues that come from online sales?

What does the text say about the current state of telemarketing despite the Do-Not-Call legislation?

What is the advertising option icon agreed upon by the ad industry to provide transparency for behaviorally targeted ads?

Which company does the text highlight for its viral 'Friends Furever' video, which became the most-shared video of all time?

What is the primary function of social media for most marketers today?

According to the chapter, how many phone numbers are registered on the National Do Not Call Registry?

What is the primary reason the chapter gives for the continued success of printed catalogs in the digital age?

The text describes an organization that works with corporate sponsors to audit privacy and security measures and lends its privacy seal to compliant websites and apps. What is the name of this nonprofit self-regulatory organization?

According to a survey cited in the text, what percentage of Americans feel they have lost control over the collection and use of their personal data by companies?

Which of the following is NOT listed as a traditional direct marketing form?