Appendix 1: Marketing Plan

What is the primary difference between a business plan and a marketing plan?

What is the primary marketing objective for Chill Beverage Company's NutriWater in its first year?

According to the Current Marketing Situation, which factor has recently taken the 'fizz' out of the soda market?

What is NutriWater's positioning based on its value proposition?

What is the key issue that Chill Beverage faces in launching the new NutriWater brand?

How much money per purchase of NutriWater is donated to the non-profit organization Vitamin Angels?

Which of the following is NOT a targeted consumer segment for NutriWater in its first year?

What is the primary reason given for the rapid growth of functional waters as a beverage category?

What is the estimated first-year sales goal for NutriWater in terms of the number of bottles sold?

What is the second-year sales objective for Chill Beverage's NutriWater?

What is the slogan for NutriWater, as stated in the executive summary?

According to the break-even analysis in the Budgets section, what are the estimated first-year fixed costs for NutriWater?

What is the calculated break-even volume in units for NutriWater based on the figures provided in the 'Budgets' section?

Which company owns the competitor brand Vitaminwater?

What is NutriWater's distribution strategy for its initial launch?

Which of the following is NOT part of NutriWater's initial marketing communication strategy?

What method will Chill Beverage primarily use for marketing research to gauge customer perceptions and satisfaction?

In the Action Programs section, what is the key activity planned for the month of June?

What is the primary strength of NutriWater, as identified in the SWOT analysis?

What is the primary threat to NutriWater's success, according to the SWOT analysis?

What is the primary purpose of a marketing plan's 'Controls' section?

Which company, with over 50 brands, is the market leader for 'plain' bottled water in the U.S.?

What percentage of the total bottled water market do functional water sales currently account for?

How does NutriWater's vitamin concentration compare to its market-leading competitors?

Which of the following is NOT listed as one of NutriWater's six 'new-age' flavors?

What is the slogan for the competing brand, Vitaminwater?

How many bottled varieties does the competitor brand Vitaminwater offer?

Which competitor brand is marketed as 'The Workout Water'?

What type of pricing strategy will NutriWater follow for its launch?

What single factor is noted as having a dramatic impact on both buyers and the marketers who serve them in the digital age?

What is the primary characteristic of the functional water subcategory that makes it a strong market to enter?

Which of the following is NOT listed as a weakness for NutriWater in the SWOT analysis?

What is the primary 'opportunity' that Chill Beverage hopes to exploit with NutriWater?

What legal issue is mentioned as a threat to the 'image of enhanced waters'?

What is the average retail price per bottle that Chill Beverage uses to calculate its first-year sales goal of $50 million?

In the Action Programs section, what is the main focus of the March campaign?

What is the per-unit variable cost assumed in NutriWater's break-even analysis?

How will Chill Beverage's affiliation with its core Chill Soda brand be handled for the NutriWater launch?

What sweetener is used in the competitor brand SoBe Lifewater?

Which of these is NOT a role of marketing research as described in the appendix?

According to the 'Competitive Review', what was the market share of Vitaminwater in the functional water market?

What type of promotional tactics will NutriWater's event marketing teams use?

What is the primary target segment for NutriWater, as described in the 'Marketing Strategy' section?

Why does the appendix state that a marketing plan is linked to other departments within an organization?

What is the average wholesale price per unit for NutriWater, as stated in the 'Budgets' section?

What is the primary reason Chill Beverage will initially avoid distributing NutriWater through the same channels as Coca-Cola and PepsiCo?

What does the 'antiestablishment image' listed as a strength for NutriWater primarily refer to?

What is the primary function of a pro forma profit-and-loss statement in a marketing plan?

In the appendix, how is the 'Executive Summary' of a marketing plan characterized?

What is the estimated market share of PepsiCo in the total U.S. bottled water market?