Distributing and Promoting Products and Services

What is the primary role of marketing intermediaries within a distribution channel?

Which type of marketing intermediary is an independent wholesaler that buys related product lines from many manufacturers and sells them to industrial users?

What is the key difference between merchant wholesalers and agents/brokers?

Which form of nonstore retailing involves using machines to sell items, often as a convenience in locations like schools and hospitals?

What is the dual role of supply-chain management in today's marketplace?

What are the key elements that constitute the promotional mix?

What is the primary objective of Integrated Marketing Communications (IMC)?

What is the definition of traditional advertising?

According to the text, what was the approximate cost for a 30-second commercial during the 2018 Super Bowl?

What is the first step in the professional selling process?

In the context of the selling process, what are qualifying questions used for?

What are sales promotions?

What is the term for the paid inclusion of brands in mass media programming like movies and TV shows?

What is the difference between public relations and publicity?

What is the primary function of a press release in public relations?

How does the chapter define e-commerce in the context of the promotional mix?

Which of the following describes a key-personnel-related influential factor in creating a store’s atmosphere?

What is the primary goal of promotional strategies for a profit-oriented firm?

What are the two main factors a company must consider when choosing advertising media?

In advertising, what does 'audience selectivity' refer to?

What is the primary function of the 'follow-up' step in the personal selling process?

According to the text, the sales promotion industry is valued at what amount?

Which of the following is an example of a function performed by a public relations department, as described in Table 12.3?

What is the defining characteristic of a blog as a promotional tool?

What is a significant reason for the growth of e-commerce and online shopping?

Which of the following is considered a nontraditional distribution channel mentioned in the chapter?

How do distribution channels reduce the number of transactions required to get products to consumers?

What type of retail operation is described as specializing in a category of merchandise and carrying a complete assortment, such as Toys “R” Us or Zales Jewelers?

Which of the following is NOT one of the seven goals of a promotional campaign listed in the chapter?

What is a significant advantage of personal selling mentioned in the chapter?

According to the chapter, approximately what percentage of all Americans redeem coupons?

What is the term for intense word-of-mouth marketing where information moves in a matrix pattern rather than linearly?

What is one of the primary reasons companies use podcasts as a promotional channel?

By 2019, spending on product placement in films and television was expected to reach more than what amount?

What does the promotional goal of 'teaching the customer' primarily involve, especially for service products?

Which of the following describes a key activity of 'brokers' in a distribution channel?

Which type of in-store retailing is defined by housing many departments under one roof, with each treated as a separate buying center?

What is the primary characteristic of an off-price retailer like TJ Maxx?

Which of the following is NOT a factor mentioned as influencing a store's atmosphere?

What is the goal of supply-chain management?

What is the total number of promotional goals listed in the chapter?

In advertising terminology, what is 'cost per thousand (CPM)'?

How many steps are included in the professional selling process described in the chapter?

The text states that P&G's 'First Moment of Truth' (FMOT) is the three to seven seconds when what occurs?

Which of the following activities falls under the 'Public affairs' function of a public relations department?

According to the text, approximately how many registered blogs are on Tumblr?

Direct internet purchases in 2016 were more than what percentage of all retail sales?

What is the function of 'sorting' as performed by distribution channels?

According to the chapter, how many Americans are engaged in retailing?

Which promotional goal is often addressed by giving away free samples or using celebrity endorsements?