Reading 56: Ethics and Trust in the Investment Profession

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Ethics, Professions, and Trust5 min
Ethics consists of shared beliefs regarding good or acceptable behavior. Ethical conduct balances self-interest with the impact on stakeholders—individuals or groups directly or indirectly affected by an action, such as clients, coworkers, and the profession itself. A code of ethics is a written set of moral principles guiding behavior and communicating values. A profession is a group with specialized skills and knowledge that serves others and agrees to behave according to a code of ethics. Professions establish trust by requiring high standards of expertise, establishing ethical standards, monitoring conduct, encouraging continuing education, focusing on client needs, and mentoring others.

Key Points

  • Ethics balances self-interest with the impact on stakeholders.
  • A code of ethics communicates values and guides acceptable behavior.
  • Professions differ from general occupations by requiring specialized knowledge and adherence to ethical codes.
  • Trust is established through high standards, monitoring, and a client-focused approach.
Ethics in Investment Management5 min
Investment professionals are entrusted with client wealth, creating a special responsibility to protect and grow assets. Because investment management is an intangible product, trust is paramount. Unethical behavior can damage client wealth, impede firm success, and negatively impact society by reducing available capital and increasing the cost of raising capital. Misallocation of capital due to unethical behavior stunts economic growth. Professionals may be held to a suitability standard (matching recommendations to client needs) or a fiduciary standard (acting in the client's best interest).

Key Points

  • Investment services are intangible, making trust essential.
  • Unethical behavior increases the cost of capital and leads to misallocation of resources.
  • A suitability standard requires matching risk/return profiles to client needs.
  • A fiduciary standard requires acting in the best interests of the client.
Challenges to Ethical Behavior and the Law5 min
Individuals often overrate their own ethical character. Situational influences, such as social pressure, loyalty to an employer, or financial incentives, are often stronger determinants of behavior than personal traits. Strict rules-based compliance cultures may inadvertently discourage ethical deliberation by focusing on what one 'can' do rather than what one 'should' do. Furthermore, ethics and law are not synonymous. Some illegal acts, like civil disobedience, may be ethical, while some legal acts may be unethical. Ethical principles often demand a higher standard of judgment than laws, which are frequently reactive to past scandals.

Key Points

  • Situational influences often override personal ethical traits.
  • Strict compliance rules can stifle ethical judgment.
  • Legal actions are not always ethical, and ethical actions are not always legal.
  • Laws are often reactive, following financial crises or scandals.
Ethical Decision-Making Framework5 min
Integrating ethics into decision-making allows for the consideration of alternative actions and long-term consequences. The Level I CFA curriculum presents a framework: (1) Identify relevant facts, stakeholders, duties, principles, and conflicts; (2) Consider situational influences, additional guidance, and alternative actions; (3) Decide and act; and (4) Reflect on whether the outcome was anticipated. This process helps identify issues, examine them from multiple perspectives, and avoid unintended consequences.

Key Points

  • Framework Step 1: Identify facts, stakeholders, duties, and conflicts.
  • Framework Step 2: Consider situational influences and seek outside guidance.
  • Framework Step 3: Decide and act.
  • Framework Step 4: Reflect on the outcome.

Questions

Question 1

Which of the following best defines ethics in the context of professional behavior?

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Question 2

Who are considered stakeholders in the context of ethical conduct for investment professionals?

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Question 3

What is a primary function of a code of ethics?

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Question 4

Which of the following is a characteristic that defines a profession?

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Question 5

How do professions primarily establish trust with the public?

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Question 6

Why is trust particularly important in the investment management profession compared to other businesses?

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Question 7

What is a potential societal consequence of unethical behavior in the financial services industry?

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Question 8

Which standard requires financial professionals to match client return requirements and risk tolerances with the characteristics of recommended securities?

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Question 9

How does a fiduciary standard differ from a suitability standard?

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Question 10

Which internal trait is identified as a challenge to ethical behavior?

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Question 11

Which factor is claimed to be a more important determinant of ethical behavior than internal traits?

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Question 12

What is a common result of a firm culture focused strictly on rules-based compliance?

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Question 13

How do ethical principles generally compare to laws and regulations?

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Question 14

Which of the following is an example of an action that might be illegal but considered ethical by some?

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Question 15

What is the first step in the ethical decision-making framework presented in the curriculum?

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Question 16

In which step of the ethical decision-making framework would one consider situational influences and additional guidance?

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Question 17

Why is the 'Reflect' step important in the ethical decision-making framework?

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Question 18

What is a primary benefit of integrating ethics into a firm's decision-making process?

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Question 19

Which of the following best describes the relationship between new laws and unethical behavior?

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Question 20

What distinguishes a profession from a general occupation?

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Question 21

Which of the following is a way professions establish trust?

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Question 22

In the context of investment management, why does the misallocation of capital harm society?

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Question 23

Which situational influence is described as causing individuals to act in unethical ways due to a desire to please an employer or coworkers?

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Question 24

What is 'whistle-blowing' an example of in the context of ethics and law?

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Question 25

Which legislation followed the accounting scandals at Enron and WorldCom?

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Question 26

What is a recommended source of guidance in the 'Consider' step of the ethical decision-making framework?

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Question 27

Which characteristic is NOT typically listed as part of a profession?

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Question 28

What type of product do investment professionals provide?

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Question 29

What is the role of a regulatory body in a profession?

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Question 30

Identifying potential conflicts of interest occurs in which step of the ethical decision-making framework?

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Question 31

Why might recommending an investment in a relative's firm without disclosure be considered unethical?

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Question 32

Which legislation followed the 2008 financial crisis?

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Question 33

What is one way senior management can support an ethical culture?

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Question 34

What does the 'Identify' step of the ethical framework involve regarding duties?

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Question 35

Which action helps in developing alternatives during the 'Consider' step?

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Question 36

When the allocation of investment capital is constrained or inefficient due to unethical behavior, who suffers negative consequences?

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Question 37

What is meant by 'ethical conduct' in terms of balancing interests?

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Question 38

Which of the following describes a 'situational influence'?

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Question 39

Why might 'money' or 'prestige' cause unethical behavior?

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Question 40

What is a potential negative outcome of a compliance culture that focuses only on what one 'can' do?

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Question 41

What defines a 'systemic' failure in the context of investment ethics?

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Question 42

Which of the following is NOT a step in the ethical decision-making framework?

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Question 43

How does the curriculum describe the relationship between legal and ethical standards?

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Question 44

What happens to the cost of capital when investors lack trust in financial advisors?

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Question 45

What is the primary goal of the 'Decide and Act' step?

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Question 46

Which of the following would be considered 'additional guidance' in the 'Consider' step?

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Question 47

Why should decision makers identify personal biases in the 'Consider' step?

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Question 48

What does a 'fiduciary standard' typically require regarding client interests?

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Question 49

Which of the following is an example of an intangible product in investment management?

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Question 50

What is the ultimate benefit of professions establishing trust?

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