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Foundations of Business Intelligence: Databases and Information Management

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Questions

Question 1

In the data hierarchy, what is the term for a grouping of characters into a word, a group of words, or a complete number?

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Question 2

Which of the following problems in a traditional file environment is characterized by the presence of duplicate data in multiple data files?

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Question 3

What is the primary role of a Database Management System (DBMS)?

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Question 4

In a relational database, what is the purpose of a primary key?

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Question 5

Which of the three basic operations of a relational DBMS is used to combine relational tables to provide the user with more information than is available in individual tables?

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Question 6

What is the primary purpose of the process known as normalization in database design?

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Question 7

According to the chapter, what is the term for a database that stores current and historical data of potential interest to decision makers throughout the company?

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Question 8

What technology is described as an open source software framework that enables distributed parallel processing of huge amounts of data across inexpensive computers?

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Question 9

Which of the following analytical techniques is more discovery-driven, finding hidden patterns and relationships in large databases?

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Question 10

What is the function of an information policy in an organization?

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Question 11

A person, place, thing, or event on which we store and maintain information is known as what?

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Question 12

Program-data dependence is the term used to describe the coupling of data stored in files and the specific programs required to update them. What is a major consequence of this dependence?

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Question 13

Which of the following is an example of a non-relational database technology?

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Question 14

An automated or manual file that stores definitions of data elements and their characteristics is called a:

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Question 15

What is the most prominent data manipulation language used in DBMS for large and midrange computers today?

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Question 16

The conceptual design of a database is modeled from which perspective?

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Question 17

Rules that ensure relationships between coupled tables in a relational database remain consistent are called what?

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Question 18

What is the term for datasets with volumes so huge that they are beyond the ability of typical DBMS to capture, store, and analyze?

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Question 19

A subset of a data warehouse in which a summarized or highly focused portion of the organization's data is placed in a separate database for a specific population of users is called a:

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Question 20

What type of data mining analysis would be used to identify that when corn chips are purchased, a cola drink is purchased 65 percent of the time?

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Question 21

The discovery and analysis of useful patterns and information from the World Wide Web is referred to as:

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Question 22

What is the primary function of data cleansing, also known as data scrubbing?

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Question 23

According to a Gartner Inc. report mentioned in the chapter, what percentage of critical data in large Fortune 1000 companies’ databases is inaccurate or incomplete?

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Question 24

How does a DBMS separate the logical and physical views of data?

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Question 25

What is the primary business advantage of using a data warehouse?

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Question 26

Which technology relies on a computer's main memory (RAM) for data storage to dramatically shorten query response times?

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Question 27

What type of Web mining examines user interaction data recorded by a Web server whenever requests for a Web site's resources are received?

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Question 28

The BAE Systems case study highlighted the challenges of what primary issue before implementing its new data management solution?

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Question 29

In an entity-relationship diagram, a line connecting two entities that ends in a crow's foot topped by a short mark designates what kind of relationship?

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Question 30

What is the primary reason that a traditional file system cannot deliver ad hoc reports in a timely fashion?

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Question 31

What type of data mining is used to discover different groupings within data, such as finding affinity groups for bank cards?

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Question 32

What is the primary technology that allows a user with a Web browser to access an organization's internal database?

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Question 33

What is the function of data administration?

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Question 34

The case of Famous Footwear's inability to get the 'right style of shoe in the right store' illustrates a failure in what area?

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Question 35

What technology did TicketDirect adopt to improve management of peak system loads during major ticket sales?

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Question 36

How many terabytes of data does Twitter generate daily, according to the chapter?

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Question 37

In the human resources database example (Figure 6.3), what would be the logical view for a benefits specialist?

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Question 38

What type of analytical tool enables users to view the same data in different ways using multiple dimensions?

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Question 39

Sentiment analysis software is used to mine what type of data?

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Question 40

What is the primary concern of the controversy surrounding the Consumer Product Safety Database described in the chapter?

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Question 41

A structured survey of the accuracy and level of completeness of the data in an information system is called a:

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Question 42

Which of the following best describes the database approach to data management?

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Question 43

What key services are part of the Hadoop framework?

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Question 44

Which business intelligence infrastructure component is described as featuring preconfigured hardware-software systems specifically designed for query processing and analytics, like IBM Netezza?

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Question 45

The case of Caesars Entertainment using customer data to build detailed profiles and guide management decisions is a prime example of applying what technology?

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Question 46

What is the primary difference between a logical design and a physical design of a database?

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Question 47

How much data can a single jet engine generate in just 30 minutes, according to the chapter's discussion on big data?

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Question 48

What is the primary function of a foreign key in a relational database table?

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Question 49

Which of the following is a primary problem that a DBMS helps solve?

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Question 50

What type of business intelligence infrastructure component did Barnes & Noble use to maintain separate databases for retail store sales, college bookstore sales, and online sales?

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