Library/Business/Management Information Systems: Managing the Digital Firm/Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

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Questions

Question 1

According to the case study, what was the primary challenge that led NVIDIA to seek a new inventory forecasting system?

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Question 2

What are enterprise systems, also known as enterprise resource planning (ERP) systems, primarily designed to do?

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Question 3

In the context of a supply chain, what does the 'upstream' portion refer to?

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Question 4

What is the bullwhip effect in supply chain management?

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Question 5

What is the primary function of analytical CRM applications?

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Question 6

What is the churn rate a measurement of?

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Question 7

According to the chapter, what is one of the most significant challenges when implementing enterprise applications?

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Question 8

What is the key difference between a push-based and a pull-based supply chain model?

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Question 9

According to the NVIDIA case study, what was the reduction in the company's forecasting error rate after implementing the new SAP system?

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Question 10

What does a company risk by extensively customizing its enterprise software?

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Question 11

What is the primary purpose of supply chain execution systems?

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Question 12

In the Interactive Session about DP World, what technology was implemented to increase the efficiency of truck movements through port access gates?

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Question 13

What is the business value of Employee Relationship Management (ERM) software?

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Question 14

According to the chapter, what is the estimated total cost for an average large system implementation based on SAP or Oracle software?

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Question 15

How do next-generation enterprise applications, such as SAP's Business Suite, achieve greater flexibility and integration with other systems?

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Question 16

What is the primary benefit of a 'just-in-time' strategy in supply chain management?

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Question 17

What type of CRM focuses on customer-facing applications like sales force automation and call center support?

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Question 18

In the Interactive Session on cloud-based CRM, GRT Hotels and Resorts estimated it saved what percentage by using a hosted CRM service versus purchasing its own?

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Question 19

What is the primary business value of integrating Business Intelligence (BI) features into enterprise applications?

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Question 20

What was the consequence for Alcoa of implementing an Oracle enterprise system?

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Question 21

How many nonstandard commission plans was MoneyGram able to automate using Oracle Incentive Compensation?

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Question 22

What is the primary goal of Sales Force Automation (SFA) modules within a CRM system?

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Question 23

What problem at Kmart was cited as an example of an enterprise application implementation failure?

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Question 24

What is the primary purpose of a company implementing Social CRM tools?

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Question 25

In the Nike supply chain example, the companies that supply laces, eyelets, and uppers are referred to as what tier of suppliers?

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