Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
25 questions available
Questions
According to the case study, what was the primary challenge that led NVIDIA to seek a new inventory forecasting system?
View answer and explanationWhat are enterprise systems, also known as enterprise resource planning (ERP) systems, primarily designed to do?
View answer and explanationIn the context of a supply chain, what does the 'upstream' portion refer to?
View answer and explanationWhat is the bullwhip effect in supply chain management?
View answer and explanationWhat is the primary function of analytical CRM applications?
View answer and explanationWhat is the churn rate a measurement of?
View answer and explanationAccording to the chapter, what is one of the most significant challenges when implementing enterprise applications?
View answer and explanationWhat is the key difference between a push-based and a pull-based supply chain model?
View answer and explanationAccording to the NVIDIA case study, what was the reduction in the company's forecasting error rate after implementing the new SAP system?
View answer and explanationWhat does a company risk by extensively customizing its enterprise software?
View answer and explanationWhat is the primary purpose of supply chain execution systems?
View answer and explanationIn the Interactive Session about DP World, what technology was implemented to increase the efficiency of truck movements through port access gates?
View answer and explanationWhat is the business value of Employee Relationship Management (ERM) software?
View answer and explanationAccording to the chapter, what is the estimated total cost for an average large system implementation based on SAP or Oracle software?
View answer and explanationHow do next-generation enterprise applications, such as SAP's Business Suite, achieve greater flexibility and integration with other systems?
View answer and explanationWhat is the primary benefit of a 'just-in-time' strategy in supply chain management?
View answer and explanationWhat type of CRM focuses on customer-facing applications like sales force automation and call center support?
View answer and explanationIn the Interactive Session on cloud-based CRM, GRT Hotels and Resorts estimated it saved what percentage by using a hosted CRM service versus purchasing its own?
View answer and explanationWhat is the primary business value of integrating Business Intelligence (BI) features into enterprise applications?
View answer and explanationWhat was the consequence for Alcoa of implementing an Oracle enterprise system?
View answer and explanationHow many nonstandard commission plans was MoneyGram able to automate using Oracle Incentive Compensation?
View answer and explanationWhat is the primary goal of Sales Force Automation (SFA) modules within a CRM system?
View answer and explanationWhat problem at Kmart was cited as an example of an enterprise application implementation failure?
View answer and explanationWhat is the primary purpose of a company implementing Social CRM tools?
View answer and explanationIn the Nike supply chain example, the companies that supply laces, eyelets, and uppers are referred to as what tier of suppliers?
View answer and explanation