Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

What are the two variables considered of central importance to strategy implementation in marketing?

Which of the following is NOT one of the 'New Principles of Marketing' in a Web 2.0 world as listed in the chapter?

What is the primary goal of an EPS/EBIT analysis in capital financing decisions?

What is the first step in performing a projected financial analysis?

According to the chapter, what is the key link between a projected income statement and a projected balance sheet?

What is the R&D approach that involves being an innovative imitator of successful products?

What is the primary reason that market segmentation is a key strategy-implementation variable?

In the context of product positioning, what does the rule 'Don’t position yourself in the middle of the map' generally imply?

An effective product-positioning strategy should meet two criteria, one of which is that it uniquely distinguishes a company from the competition. What is the second criterion?

In the Brown Company EPS/EBIT analysis example, with expected EBIT of $4 million, what was the calculated EPS for the debt financing option?

What is the concept of 'purpose-based marketing' as described by Jim Stengel?

When is it preferable to obtain R&D expertise from an outside firm rather than developing it in-house, according to the chapter's guidelines?

What was the projected increase in sales for the Litten Company in 2011, which served as a basis for its projected financial statements?

Which of the four business valuation methods discussed in the chapter is based on dividing the market price of the firm’s common stock by the annual earnings per share and multiplying by the firm’s average net income?

According to the analysis of Mattel's worth at year-end 2008, which valuation method yielded the highest value for the company?

For the Mattel projected financial statements, what was the assumed annual increase in revenues?

Which of the following is NOT one of the three basic functions of finance/accounting according to James Van Horne?

What is the primary benefit of new online advertising models where rates are based exclusively on sales rates?

Why have credit unions become a new source of funding for businesses, especially during the recent recession?

In the Johnson & Johnson example, the company's second quarter 2009 net income was $3.21 billion and its sales for the same period were what amount?

What is the primary reason less than 10 percent of formulated strategies are successfully implemented?

How do wikis contribute to modern marketing and information management within a firm?

What is the most widely used technique for determining a firm's strengths and weaknesses in the investment, financing, and dividend areas?

For the Gateway EPS/EBIT analysis in Table 8-6, what is the EPS for the 70 Percent Stock - 30 Percent Debt financing option under 'Normal' economic conditions?

What is a major advantage of going public for a company with more than $10 million in sales?

Based on the Mattel projected income statement for 2007 (Table 8-11), what was the calculated Gross Profit?

What is the primary characteristic that distinguishes a divisional structure by process from a functional structure?

Which demographic group spends the most time weekly on the internet, according to Table 8-2?

What is the primary purpose of a cash budget in strategy implementation?

In the Boeing EPS/EBIT analysis for a normal year, what was the EPS for common stock financing?

What is the primary reason that less than ten percent of formulated strategies are successfully implemented?

What marketing strategy did Coca-Cola launch in 2009 with the slogan 'Open Happiness'?

What is the most common type of financial budget used by publicly held companies, as mandated by the Financial Accounting Standards Board (FASB)?

In the Mattel financial projections, what was the annual cost assumed for building 20 new stores?

How much did Mattel plan to use in long-term debt to finance its strategies over the three-year projection period?

In the Toddler Toy Company cash budget example, in which month did the company first expect to have a surplus cash position?

What are the four steps required in product positioning?

According to the chapter, why is it often more economical for companies in the outdoor power equipment industry to use outside suppliers for small engines rather than self-manufacturing them?

Which company, described as a 'huge toy company headquartered in El Segundo, California,' was used for a detailed projected financial statement analysis in the chapter?

What is the primary danger of firms not adapting their marketing approach to the new principles of a Web 2.0 world?

What is the primary limitation of using historical percentages to create projected financial statements?

What are the three main approaches for determining a business's worth?

What does the text suggest is the most dramatic new market-segmentation strategy?

In the Boeing EPS/EBIT analysis (Table 8-7), how many new shares would need to be issued under the Common Stock Financing option to raise $10,000 million?

Which company does the chapter cite as having a strategy to be the 'Wal-Mart of the Internet'?

What is the primary function of test marketing in product and service planning?

For the Litten Company's projected balance sheet in 2011, how much was borrowed in long-term debt?

Which of the following is NOT one of the seven basic functions of marketing listed in the chapter?

What is the average total cost for a company to go public when its initial stock issuance is under $1 million?

Which three companies were listed in the chapter as having implemented wikis as part of their marketing and information sharing strategies?