Communicating the Change Vision
50 questions available
Questions
According to Chapter 6, what is unleashed only when most people involved in an enterprise have a common understanding of the vision's goals and direction?
View answer and explanationIn one of the cases of failure to communicate described on page 88, what was the senior management's reaction when first-line managers were pushed about the new vision?
View answer and explanationAccording to the author on page 89, failures to communicate a vision are often attributed to intellectual capabilities or human resistance, but what does he believe gets at the most basic problem?
View answer and explanationBased on Figure 6-1, 'A failure to communicate,' what percentage of the total communication an employee received over three months was dedicated to the change vision?
View answer and explanationIn the example from Figure 6-1 on page 91, what was the total volume of communication, in words or numbers, that an employee typically received over a period of three months?
View answer and explanationAccording to Table 6-1 on page 92, which of the following is NOT listed as a key element in the effective communication of vision?
View answer and explanationIn Chapter 6, what does the author identify as a 'shield' that people use to make ideas seem intelligent when they are actually dumb?
View answer and explanationWhat metaphor did the electronics company described on page 94 choose to communicate its need to become more aggressive yet customer-friendly?
View answer and explanationOn page 95, the author states that a message has a better chance of being heard and remembered if it comes at people from how many different directions?
View answer and explanationIn the successful communication scenario 'Case B' on page 96, how many repeats of the vision were generated over six months?
View answer and explanationWhat does the author state is often the most powerful way to communicate a new direction?
View answer and explanationIn the example of the CEO responding to a customer complaint, what was the timeframe within which he personally sent a response back?
View answer and explanationWhat action by a general was used as an example of communicating a new reality of shrinking budgets?
View answer and explanationAccording to the author on page 99, what undermines the communication of a change vision more than anything else?
View answer and explanationIn the example of the bank undergoing cost-cutting on page 99, what seeming inconsistency was undermining management's message?
View answer and explanationWhat is the recommended response when mixed signals or seeming inconsistencies cannot be eliminated, according to page 101?
View answer and explanationThe principle of 'Give-and-take' on page 92 refers to what type of communication?
View answer and explanationOn page 102, what is identified as an essential method for helping people answer all the questions that occur to them in a transformation effort?
View answer and explanationWhat is the potential downside of two-way communication mentioned on page 103?
View answer and explanationAccording to the author on page 89, communication of a vision can be particularly difficult for people who have been trained only to be what?
View answer and explanationWhat is the title of Table 6-1 on page 92?
View answer and explanationOn page 94, the communication 'We are going to be making fewer Fiats and more Mercedes' is used as an effective example of what?
View answer and explanationWhy does the author state on page 90 that vision creation is a challenging 'emotional task'?
View answer and explanationWhat does the old saw 'If I had more time, I’d write you a shorter letter' illustrate, according to page 92?
View answer and explanationIn the VERSION #1/VERSION #2 example on page 93, what is the ineffective way to communicate the need for debureaucratization?
View answer and explanationWhat is a common, but often ineffective, activity that firms use to address communication problems, as mentioned on page 95?
View answer and explanationWhat is the key reason given on page 96 for why repetition is so critical for effective communication?
View answer and explanationOn page 98, what was the net result of the CEO's action of personally replying to customer letters?
View answer and explanationWhat example of hypocrisy is given on page 99 involving Division head Sally O'Rourke?
View answer and explanationWhat is the suggested response on page 100 for executives who are questioned about seemingly inconsistent luxuries like corporate jets during cost-cutting?
View answer and explanationOn page 101, what style of management is described as 'dying out' because it is uncommunicative and ineffective?
View answer and explanationIn the example on page 102 about the purchase of information technology, why did the initial purchase fail?
View answer and explanationWhat is the consequence, mentioned on page 103, of accepting and trying to implement a poorly formulated vision?
View answer and explanationWhat does 'old-fashioned condescension' refer to in the context of communication failure on page 90?
View answer and explanationThe second disastrous scenario described on page 88 involves a vision that is communicated often, but how?
View answer and explanationWhat reason is given on page 89 for why failures in the first three phases of the transformation effort contribute to communication problems?
View answer and explanationOn page 91, a hypothetical communication effort for 10,000 people is estimated to cost how much in additional expense?
View answer and explanationWhy are professions like engineering, economics, and finance mentioned on page 95 in the context of communication?
View answer and explanationIn the example of Willie and his three people on page 97, what prompts a discussion about the change vision?
View answer and explanationWhat are the two powerful implications of the idea that behavior is the most effective form of communication, as stated on page 99?
View answer and explanationIn the dialogue on page 92, what is VERSION #2, the effective way to communicate a goal to reduce repair times?
View answer and explanationWhat does the author suggest is a more important reason than 'old-fashioned condescension' for why leaders undercommunicate, according to page 90?
View answer and explanationWhat is the primary risk of avoiding two-way communication because of a fear the vision might be challenged, according to page 103?
View answer and explanationAccording to page 87, what is a common net result of managers undercommunicating or sending inconsistent messages?
View answer and explanationIn the example of the European manufacturing company on page 98, what was the first action senior management took to communicate the new direction of a leaner firm?
View answer and explanationWhy does the author suggest on page 93 that using specialized language (jargon) with external constituencies like customers is a problem?
View answer and explanationWhat is the key takeaway from the 'Walk the Talk, or Lead by Example' section (pages 97-99)?
View answer and explanationOn page 96, what is the 'net result' of the communication plan in the effective scenario (Case B)?
View answer and explanationAccording to the last paragraph on page 88, why does communication often fail when the first three phases of a change effort are handled well?
View answer and explanationWhat is the primary message of the section 'Listen and Be Listened To' (pages 101-103)?
View answer and explanation