Learning Module 6 Industry and Competitive Analysis
50 questions available
Key Points
- Define industry boundaries carefully; third-party schemes are a starting point but have limits.
- Use both top-down and bottom-up approaches to size markets and forecast revenue drivers.
- Measure industry profitability with ROIC distributions; use HHI for concentration.
- Porter’s Five Forces explains structural drivers of long-run profitability.
- PESTLE identifies external trends affecting growth and competitive dynamics.
- Assess if a firm’s strategy defends against industry forces and align with external trends.
- Use scenario analysis for key risks (e.g., cannibalization, regulation, commodity shocks).
Key Points
- Third-party classifications are hierarchical and assign a company to one group only.
- Custom peer sets may be necessary for conglomerates and multi-segment firms.
- Geographic classification by incorporation or listing may not reflect revenue geography.
- Watch for classification changes over time which affect historical series.
Key Points
- Market size often requires combining public and private company estimates.
- Compare industry growth to GDP and identify volume vs price drivers.
- Profitability trends (instead of cross-sectional snapshot) matter for forecasts.
- HHI helps detect concentration and potential antitrust risk for M&A.
Key Points
- A single or a few strong forces can cap industry profitability even if others are benign.
- Network effects and economies of scale are potent entry barriers.
- Substitutes and customer bargaining power often determine pricing power.
- Rivalry increases with many similar competitors and low product differentiation.
Key Points
- Environmental and legal changes can create structural winners and losers.
- Technological disruption often originates from new entrants or adjacent sectors.
- PESTLE drivers shape medium- and long-run growth prospects and should inform strategy assessment.
Key Points
- Strategy must create barriers or advantages relevant to the dominant forces in the industry.
- Cost leadership defends against price-sensitive customers; differentiation defends against substitutes.
- Capability and management execution are critical to sustaining strategy.
Key Points
- Combine industry insights with company-specific drivers for coherent forecasts.
- Scenarios should reflect plausible changes in the Five Forces and PESTLE factors.
- Validate model assumptions with industry benchmarks and competitor behavior.
Questions
Which of the following is the best definition of an industry for competitive analysis?
View answer and explanationWhat is the primary limitation of strictly hierarchical third-party classification schemes like GICS when analyzing a multi-segment company?
View answer and explanationAn analyst defines the market size for a retail chain as total national retail sales excluding autos. Which top-down concept is the analyst using when estimating the chain’s potential revenue as a percentage of this market?
View answer and explanationWhich measure is best suited to compare industry concentration across markets and identify potential antitrust concerns?
View answer and explanationWhich of the following is NOT one of Porter’s Five Forces?
View answer and explanationWhich PESTLE category would the introduction of a carbon tax on fossil fuels be classified under?
View answer and explanationWhich industry attribute is most likely to make an industry 'defensive' rather than cyclical?
View answer and explanationA market has four firms with shares of 30%, 30%, 20%, and 20%. What is the Herfindahl-Hirschman Index (HHI)?
View answer and explanationWhich factor most directly increases the bargaining power of customers in an industry?
View answer and explanationWhich of the following is the best evidence of a network effect in an industry?
View answer and explanationWhich PESTLE category best captures a demographic aging trend that increases demand for healthcare services?
View answer and explanationWhen should an analyst prefer a three-stage DDM over a two-stage DDM?
View answer and explanationWhich of the following situations makes the Gordon constant-growth DDM most appropriate?
View answer and explanationIf a preferred stock pays a perpetual fixed dividend of $5 and the required return on preferreds is 6%, what is the estimated fair value using the perpetuity formula?
View answer and explanationWhich valuation model replaces dividends with an estimate of cash available to equity holders and is preferred when firms do not pay dividends?
View answer and explanationAn analyst estimates the justified forward P/E using the Gordon framework as P0/E1 = p / (r - g). What does p represent?
View answer and explanationWhich multiple tends to be more stable across business cycles and is often preferred for cyclical industries when earnings are volatile?
View answer and explanationAn analyst calculates an industry HHI of 1,600. How would this market typically be classified by competition authorities?
View answer and explanationWhich of the following would most likely reduce customer bargaining power in an industry?
View answer and explanationWhich of these is an example of a sustaining technological innovation?
View answer and explanationAn analyst discovers that a company’s top 3 customers account for 60 percent of its sales. Which Five Force does this observation most directly relate to?
View answer and explanationWhich analytic step would best detect whether a company’s new store openings are cannibalizing sales of its existing stores?
View answer and explanationWhich external influence is most likely to cause a structural decline in demand for fossil fuel producers over the next 20 years?
View answer and explanationAn industry has high fixed costs and largely standardized products. Which generic competitive strategy is most likely to be effective?
View answer and explanationWhen an incumbent enjoys exclusive shelf space arrangements with retailers that limit new entrants’ access to distribution, this barrier most directly affects which force?
View answer and explanationWhich indicator is most useful as a short-term signal that industry rivalry is intensifying?
View answer and explanationAn analyst uses total national retail sales as the market size for a warehouse retailer and excludes automobile dealers. Why exclude autos?
View answer and explanationWhich metric best indicates whether a marketplace platform has pricing power over merchants that sell on the platform?
View answer and explanationWhich of the following is most likely an indicator of economies of scale for a retail chain?
View answer and explanationWhen using the top-down method, an analyst expresses a company’s revenue as market size times market share. What is the primary judgment the analyst must make?
View answer and explanationWhich of the following changes is most likely to decrease threat of substitutes in an industry?
View answer and explanationA successful differentiation strategy typically does NOT rely on which of the following?
View answer and explanationWhich statement about the relationship between industry and company effects on profitability is most consistent with the chapter’s summary of McGahan and Porter?
View answer and explanationWhich metric would best help assess whether a retailer has pricing power over customers?
View answer and explanationA firm’s operating costs are largely fixed while its contribution margin per unit is positive. Which of the following is TRUE about its degree of operating leverage (DOL)?
View answer and explanationWhich of the following is a common empirical sign that an industry has economies of scope?
View answer and explanationWhich of the following best characterizes a 'defensive' industry in the chapter’s classification?
View answer and explanationWhich of the following best summarizes why analysts combine top-down and bottom-up revenue approaches?
View answer and explanationIf an industry is experiencing commoditization, which Five Force is likely increasing in intensity?
View answer and explanationWhich of the following best describes the PESTLE analysis purpose in industry assessment?
View answer and explanationWhich of the following is NOT usually a reason management gives for share repurchases?
View answer and explanationSuppose an incumbent payment network has effective network effects. Which new-entrant strategy is most likely to succeed in displacing the incumbent?
View answer and explanationWhich analytic step would best help detect whether an industry’s profitability is structurally declining?
View answer and explanationAn analyst observes that a company’s days of inventory on hand (DOH) decreased significantly while third-party marketplace sales increased as a share of total GMV. What is the most likely explanation?
View answer and explanationWhich of the following best explains why analysts examine both top-down and bottom-up revenue analyses together?
View answer and explanationWhich industry is most likely to exhibit high entry barriers from regulation and licensing according to PESTLE and Porter analysis?
View answer and explanationWhich of the following would be the best early warning sign for rising supplier bargaining power?
View answer and explanationWhy might an analyst prefer EV/EBITDA multiples over P/E multiples when comparing firms with different capital structures?
View answer and explanationAn analyst is using a top-down market-share forecast. Market growth is projected at 3.4% annually and the company has historically added 2 basis points to its market share each year. If the market is $4,165 billion, what is the company’s forecast GMV next year if current market share is 0.21%?
View answer and explanationWhich action is most consistent with a company pursuing a focus strategy?
View answer and explanation