Media, Technology, and Communication
50 questions available
Questions
What period is identified as the 'audiovisual age', which spanned the years marking the technological advances for radio and television?
View answer and explanationAccording to the text, what was the total number of individual books printed in Europe during the 1600s?
View answer and explanationWhich of the following is NOT one of the four gatekeeping functions of the mass media as described in the text?
View answer and explanationWhat is the 'third-party effect' phenomenon in media studies?
View answer and explanationAccording to cultivation theory, what is the 'mean world syndrome'?
View answer and explanationWhat does the term 'media convergence' refer to?
View answer and explanationIn what year did the Telecommunications Act eliminate the maximum number of stations one entity could own, provided they did not reach more than 35 percent of the national market?
View answer and explanationAccording to research based on cultivation theory, what percentage of people working in the United States have blue-collar or service-industry jobs, compared to their representation on television?
View answer and explanationWho is credited with inventing the hypertext transfer protocol (HTTP) and hypertext markup language (HTML), making the Internet functional for the masses?
View answer and explanationWhat does the term 'media literacy' involve?
View answer and explanationWhat early theory of mass communication suggested that a sender constructed a message with a particular meaning that was 'injected' or 'shot' into individuals?
View answer and explanationIn what year was the first daily newspaper published in the United States?
View answer and explanationWhich of the following is NOT listed as one of the general functions of mass media?
View answer and explanationWhat was the 'Fairness Doctrine', established in 1949?
View answer and explanationIn what year was the Associated Press formed, allowing several New York City papers to share incoming news information?
View answer and explanationThe interpretation function of media is described as outlets interpreting messages in more or less explicit ways. Which of the following is NOT given as an example of this function?
View answer and explanationWhat is the 'reciprocal effect' of media?
View answer and explanationWhat technological development in the mid-1980s allowed for the transmission of large amounts of information, including video and sound, using lasers and light pulses?
View answer and explanationWhat term refers to the domination of other countries through exported media and the values and ideologies they contain?
View answer and explanationA study of minority characters on prime-time television between 2001 and 2008 found that Latina/os made up what percentage of characters, despite being what percentage of the population?
View answer and explanationWhat was the 'manuscript age'?
View answer and explanationWhich of the five major divisions of book publishing generated the most revenue in 2009 according to the Census data cited?
View answer and explanationThe practice of 'yellow journalism' in the late 1800s involved which of the following?
View answer and explanationWhat was the primary contribution of Lee de Forest to the development of radio, earning him the title 'father of radio'?
View answer and explanationDuring television's 'golden age,' from the mid-1950s to the 1980s, what percentage of prime-time viewership did the three main networks (NBC, CBS, and ABC) account for?
View answer and explanationWhat is the 'boomerang effect' in media studies?
View answer and explanationAccording to the 'Timeline of Changes Made by the Federal Communications Commission (FCC),' what was the national ownership limit for stations between 1954 and 1984?
View answer and explanationOne of the core principles of media literacy is that all media messages are constructed. What example is given to illustrate this, even for 'objective' news stories?
View answer and explanationWhich station is often credited as signaling the beginning of the age of commercial broadcast radio after receiving financial backing from Westinghouse in 1920?
View answer and explanationWhat is the defining characteristic of the media role described as a 'lapdog'?
View answer and explanationWhat does the concept of 'deregulation' in the context of mass communication refer to?
View answer and explanationIn the evolution of media, what did the Postal Act of 1879 do for magazines?
View answer and explanationWhat was the first mass medium to combine audio and visual electronic communication?
View answer and explanationIn the context of situational influences on decision making, the text describes a group having to go through multiple approval processes as a lack of which situational element?
View answer and explanationIn 1998, which online site gained national attention for breaking a story about Newsweek delaying a story on President Clinton, marking a rise in Internet-based news gathering?
View answer and explanationAccording to cultivation theory research, heavy viewers predict their odds of being a victim of violence in the next week are 1 in 10. What do light viewers predict, and what is the real statistical estimate?
View answer and explanationWhat is one of the main disadvantages of culturally heterogeneous groups, as mentioned in the text?
View answer and explanationWhat does the term 'cultural hybridity' describe in the context of global media?
View answer and explanationWhat early theory of mass communication is considered the basis for the transmission model of communication?
View answer and explanationWhen did the 'Internet and digital media age' begin?
View answer and explanationIn what year did e-books first become the number one format for adult fiction and young adult titles, surpassing print?
View answer and explanationWhat is the role of an 'attack dog' in the context of media and politics?
View answer and explanationIn what year did the FCC adopt standards for television transmissions that helped commercialize and turn television into a mass medium?
View answer and explanationWhat term is used to describe the relaying gatekeeping function when a blogger takes a story from a traditional source and adds fact-checking or additional interviews?
View answer and explanationWhat was the result of the FCC increasing the maximum audience reach to 45 percent in 2003?
View answer and explanationWhat is the primary reason given for why exported media content, such as from the U.S., tends to be dramatized programs rather than humor?
View answer and explanationWhat does the bonding function of the mass media involve?
View answer and explanationDuring the late 1970s and into the 1980s, a view of media effects as 'negotiated' emerged. What does this view propose?
View answer and explanationWhat is the primary difference between analogue media and digital media as described in the text?
View answer and explanationAccording to the Global Media Monitoring Project's study of online news sources, what percentage of stories were reported by women?
View answer and explanation