What does the term 'media convergence' refer to?

Correct answer: The merging of technologies that were previously developed and used separately.

Explanation

Media convergence is a key concept in understanding modern media landscapes, where distinct technologies like cable television and the Internet are bundled together, often by a single provider, to offer integrated services.

Other questions

Question 1

What period is identified as the 'audiovisual age', which spanned the years marking the technological advances for radio and television?

Question 2

According to the text, what was the total number of individual books printed in Europe during the 1600s?

Question 3

Which of the following is NOT one of the four gatekeeping functions of the mass media as described in the text?

Question 4

What is the 'third-party effect' phenomenon in media studies?

Question 5

According to cultivation theory, what is the 'mean world syndrome'?

Question 7

In what year did the Telecommunications Act eliminate the maximum number of stations one entity could own, provided they did not reach more than 35 percent of the national market?

Question 8

According to research based on cultivation theory, what percentage of people working in the United States have blue-collar or service-industry jobs, compared to their representation on television?

Question 9

Who is credited with inventing the hypertext transfer protocol (HTTP) and hypertext markup language (HTML), making the Internet functional for the masses?

Question 10

What does the term 'media literacy' involve?

Question 11

What early theory of mass communication suggested that a sender constructed a message with a particular meaning that was 'injected' or 'shot' into individuals?

Question 12

In what year was the first daily newspaper published in the United States?

Question 13

Which of the following is NOT listed as one of the general functions of mass media?

Question 14

What was the 'Fairness Doctrine', established in 1949?

Question 15

In what year was the Associated Press formed, allowing several New York City papers to share incoming news information?

Question 16

The interpretation function of media is described as outlets interpreting messages in more or less explicit ways. Which of the following is NOT given as an example of this function?

Question 17

What is the 'reciprocal effect' of media?

Question 18

What technological development in the mid-1980s allowed for the transmission of large amounts of information, including video and sound, using lasers and light pulses?

Question 19

What term refers to the domination of other countries through exported media and the values and ideologies they contain?

Question 20

A study of minority characters on prime-time television between 2001 and 2008 found that Latina/os made up what percentage of characters, despite being what percentage of the population?

Question 21

What was the 'manuscript age'?

Question 22

Which of the five major divisions of book publishing generated the most revenue in 2009 according to the Census data cited?

Question 23

The practice of 'yellow journalism' in the late 1800s involved which of the following?

Question 24

What was the primary contribution of Lee de Forest to the development of radio, earning him the title 'father of radio'?

Question 25

During television's 'golden age,' from the mid-1950s to the 1980s, what percentage of prime-time viewership did the three main networks (NBC, CBS, and ABC) account for?

Question 26

What is the 'boomerang effect' in media studies?

Question 27

According to the 'Timeline of Changes Made by the Federal Communications Commission (FCC),' what was the national ownership limit for stations between 1954 and 1984?

Question 28

One of the core principles of media literacy is that all media messages are constructed. What example is given to illustrate this, even for 'objective' news stories?

Question 29

Which station is often credited as signaling the beginning of the age of commercial broadcast radio after receiving financial backing from Westinghouse in 1920?

Question 30

What is the defining characteristic of the media role described as a 'lapdog'?

Question 31

What does the concept of 'deregulation' in the context of mass communication refer to?

Question 32

In the evolution of media, what did the Postal Act of 1879 do for magazines?

Question 33

What was the first mass medium to combine audio and visual electronic communication?

Question 34

In the context of situational influences on decision making, the text describes a group having to go through multiple approval processes as a lack of which situational element?

Question 35

In 1998, which online site gained national attention for breaking a story about Newsweek delaying a story on President Clinton, marking a rise in Internet-based news gathering?

Question 36

According to cultivation theory research, heavy viewers predict their odds of being a victim of violence in the next week are 1 in 10. What do light viewers predict, and what is the real statistical estimate?

Question 37

What is one of the main disadvantages of culturally heterogeneous groups, as mentioned in the text?

Question 38

What does the term 'cultural hybridity' describe in the context of global media?

Question 39

What early theory of mass communication is considered the basis for the transmission model of communication?

Question 40

When did the 'Internet and digital media age' begin?

Question 41

In what year did e-books first become the number one format for adult fiction and young adult titles, surpassing print?

Question 42

What is the role of an 'attack dog' in the context of media and politics?

Question 43

In what year did the FCC adopt standards for television transmissions that helped commercialize and turn television into a mass medium?

Question 44

What term is used to describe the relaying gatekeeping function when a blogger takes a story from a traditional source and adds fact-checking or additional interviews?

Question 45

What was the result of the FCC increasing the maximum audience reach to 45 percent in 2003?

Question 46

What is the primary reason given for why exported media content, such as from the U.S., tends to be dramatized programs rather than humor?

Question 47

What does the bonding function of the mass media involve?

Question 48

During the late 1970s and into the 1980s, a view of media effects as 'negotiated' emerged. What does this view propose?

Question 49

What is the primary difference between analogue media and digital media as described in the text?

Question 50

According to the Global Media Monitoring Project's study of online news sources, what percentage of stories were reported by women?