Teases and Promos
50 questions available
Questions
What is the primary function of a news tease as defined in the chapter?
View answer and explanationAccording to KSTU producer Kelton Wells, what is the 'Golden Nugget' in the context of writing a tease?
View answer and explanationWhy is it advised against using generic words like 'Details' or 'More' when writing a tease?
View answer and explanationWhat is the primary piece of advice given under the 'Tease With Care' section?
View answer and explanationWhat distinguishes 'promos' or 'promotions' from standard news teases?
View answer and explanationIn the provided example of a 92-year-old bank robber, which of the following facts was presented as a 'tease-able' element?
View answer and explanationWhat non-news example is used to illustrate the concept of a tease?
View answer and explanationAccording to the 'Writing Teases - Reminders' section, what is the first step in creating a tease?
View answer and explanationWhat does the text warn about over-promising in a tease, using the example of a Marvel movie trailer?
View answer and explanationIn the example about the 92-year-old bank robber, what happened when he robbed a bank at age eighty-seven?
View answer and explanationWhat is the recommended length for a tease that occupies its own spot?
View answer and explanationAt a station without a dedicated tease producer, who is typically responsible for writing the teases?
View answer and explanationAccording to the text, what is a key difference in production between nightly 'topical' teases and 'generic promos'?
View answer and explanationWhat phrase is used to describe content like over-promised reports that trick viewers, leaving them feeling foolish?
View answer and explanationWhat is one of the suggested possibilities for a concrete tease about the school lunch story, instead of just promising 'details'?
View answer and explanationWhat is the key takeaway from the 'Writing Teases - Reminders' about making a promise to the viewer?
View answer and explanationWhat crucial final step is mentioned in the 'Writing Teases - Reminders' list?
View answer and explanationWhat advice is given regarding the use of video in a tease?
View answer and explanationIn the example of the 92-year-old bank robber, what reason does he give for his actions?
View answer and explanationHow can viewer demographics influence the writing of a tease?
View answer and explanationWhere might a tease appear, according to the text?
View answer and explanationWhat is the danger of making viewers 'feel dumb' with a misleading tease?
View answer and explanationIn the example about the 92-year-old bank robber, how far did he get before being arrested?
View answer and explanationWhat type of tease is referred to as a 'topical'?
View answer and explanationWhat is the central idea behind using viewer demographics to tease the 92-year-old bank robber story?
View answer and explanationWhat is the problem with a report on a solar eclipse that only says 'don't look directly at the sun' after a big tease?
View answer and explanationIn the bank robber example, what specific tease is suggested regarding his upcoming birthday?
View answer and explanationWhat is the role of a tease producer at a station that has one?
View answer and explanationThe text compares people who give out free samples at Costco to what practice in news?
View answer and explanationWhich of these is NOT listed as a specific reminder for writing teases?
View answer and explanationWhat is the risk of using a cliché like 'YOU'LL BE SHOCKED' in a tease?
View answer and explanationIn the example about school lunches costing dollar 2.68, what is the suggested concrete tease?
View answer and explanationWhat does the text say is the relationship between image ads and journalism?
View answer and explanationWhat is the author's advice regarding honesty when teasing?
View answer and explanationWhat is the main idea behind the 'Golden Nugget' concept?
View answer and explanationWhat example does the text provide for a social media tease?
View answer and explanationHow old was the bank robber in the example when he started robbing banks?
View answer and explanationThe Promotions section mentions that depending on the size of the operation, promotions may have its own what?
View answer and explanationAccording to the 'Writing Teases - Reminders', what is the problem with saying 'we'll have the latest, coming up next'?
View answer and explanationWhat does the text suggest a producer should do if a story is visually poor but still needs to be teased?
View answer and explanationWhat does the author suggest can be used to add a 'lighter mood' to the tease about the 92-year-old bank robber?
View answer and explanationAccording to the text, which of these is NOT an example of a tease?
View answer and explanationWhat must the 'Golden Nugget' be, according to the 'Tease With Care' section?
View answer and explanationWhat is the sentence for the 92-year-old bank robber mentioned in the text?
View answer and explanationWhat is the purpose of attending planning meetings for a tease producer?
View answer and explanationWhat feeling should a news organization avoid making its viewers have, according to the text?
View answer and explanationThe text advises to tease with 'real information'. What does this imply?
View answer and explanationHow long after the robbery was the 92-year-old bank robber arrested?
View answer and explanationWhat is the potential downside of trying too hard to be 'clever or funny' in a tease, according to the text from Jim Crandell in a later chapter?
View answer and explanationWhat does the text imply is the 'cost' of a viewer falling for a misleading tease?
View answer and explanation