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Questions

Question 1

What is the primary function of a news tease as defined in the chapter?

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Question 2

According to KSTU producer Kelton Wells, what is the 'Golden Nugget' in the context of writing a tease?

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Question 3

Why is it advised against using generic words like 'Details' or 'More' when writing a tease?

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Question 4

What is the primary piece of advice given under the 'Tease With Care' section?

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Question 5

What distinguishes 'promos' or 'promotions' from standard news teases?

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Question 6

In the provided example of a 92-year-old bank robber, which of the following facts was presented as a 'tease-able' element?

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Question 7

What non-news example is used to illustrate the concept of a tease?

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Question 8

According to the 'Writing Teases - Reminders' section, what is the first step in creating a tease?

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Question 9

What does the text warn about over-promising in a tease, using the example of a Marvel movie trailer?

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Question 10

In the example about the 92-year-old bank robber, what happened when he robbed a bank at age eighty-seven?

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Question 11

What is the recommended length for a tease that occupies its own spot?

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Question 12

At a station without a dedicated tease producer, who is typically responsible for writing the teases?

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Question 13

According to the text, what is a key difference in production between nightly 'topical' teases and 'generic promos'?

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Question 14

What phrase is used to describe content like over-promised reports that trick viewers, leaving them feeling foolish?

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Question 15

What is one of the suggested possibilities for a concrete tease about the school lunch story, instead of just promising 'details'?

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Question 16

What is the key takeaway from the 'Writing Teases - Reminders' about making a promise to the viewer?

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Question 17

What crucial final step is mentioned in the 'Writing Teases - Reminders' list?

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Question 18

What advice is given regarding the use of video in a tease?

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Question 19

In the example of the 92-year-old bank robber, what reason does he give for his actions?

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Question 20

How can viewer demographics influence the writing of a tease?

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Question 21

Where might a tease appear, according to the text?

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Question 22

What is the danger of making viewers 'feel dumb' with a misleading tease?

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Question 23

In the example about the 92-year-old bank robber, how far did he get before being arrested?

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Question 24

What type of tease is referred to as a 'topical'?

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Question 25

What is the central idea behind using viewer demographics to tease the 92-year-old bank robber story?

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Question 26

What is the problem with a report on a solar eclipse that only says 'don't look directly at the sun' after a big tease?

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Question 27

In the bank robber example, what specific tease is suggested regarding his upcoming birthday?

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Question 28

What is the role of a tease producer at a station that has one?

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Question 29

The text compares people who give out free samples at Costco to what practice in news?

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Question 30

Which of these is NOT listed as a specific reminder for writing teases?

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Question 31

What is the risk of using a cliché like 'YOU'LL BE SHOCKED' in a tease?

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Question 32

In the example about school lunches costing dollar 2.68, what is the suggested concrete tease?

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Question 33

What does the text say is the relationship between image ads and journalism?

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Question 34

What is the author's advice regarding honesty when teasing?

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Question 35

What is the main idea behind the 'Golden Nugget' concept?

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Question 36

What example does the text provide for a social media tease?

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Question 37

How old was the bank robber in the example when he started robbing banks?

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Question 38

The Promotions section mentions that depending on the size of the operation, promotions may have its own what?

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Question 39

According to the 'Writing Teases - Reminders', what is the problem with saying 'we'll have the latest, coming up next'?

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Question 40

What does the text suggest a producer should do if a story is visually poor but still needs to be teased?

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Question 41

What does the author suggest can be used to add a 'lighter mood' to the tease about the 92-year-old bank robber?

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Question 42

According to the text, which of these is NOT an example of a tease?

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Question 43

What must the 'Golden Nugget' be, according to the 'Tease With Care' section?

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Question 44

What is the sentence for the 92-year-old bank robber mentioned in the text?

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Question 45

What is the purpose of attending planning meetings for a tease producer?

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Question 46

What feeling should a news organization avoid making its viewers have, according to the text?

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Question 47

The text advises to tease with 'real information'. What does this imply?

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Question 48

How long after the robbery was the 92-year-old bank robber arrested?

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Question 49

What is the potential downside of trying too hard to be 'clever or funny' in a tease, according to the text from Jim Crandell in a later chapter?

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Question 50

What does the text imply is the 'cost' of a viewer falling for a misleading tease?

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