What is the problem with a report on a solar eclipse that only says 'don't look directly at the sun' after a big tease?
Explanation
This example illustrates the concept of under-delivering on a promise. If a tease builds anticipation for special information, the story must provide something more than common knowledge to avoid disappointing and losing the trust of the audience.
Other questions
What is the primary function of a news tease as defined in the chapter?
According to KSTU producer Kelton Wells, what is the 'Golden Nugget' in the context of writing a tease?
Why is it advised against using generic words like 'Details' or 'More' when writing a tease?
What is the primary piece of advice given under the 'Tease With Care' section?
What distinguishes 'promos' or 'promotions' from standard news teases?
In the provided example of a 92-year-old bank robber, which of the following facts was presented as a 'tease-able' element?
What non-news example is used to illustrate the concept of a tease?
According to the 'Writing Teases - Reminders' section, what is the first step in creating a tease?
What does the text warn about over-promising in a tease, using the example of a Marvel movie trailer?
In the example about the 92-year-old bank robber, what happened when he robbed a bank at age eighty-seven?
What is the recommended length for a tease that occupies its own spot?
At a station without a dedicated tease producer, who is typically responsible for writing the teases?
According to the text, what is a key difference in production between nightly 'topical' teases and 'generic promos'?
What phrase is used to describe content like over-promised reports that trick viewers, leaving them feeling foolish?
What is one of the suggested possibilities for a concrete tease about the school lunch story, instead of just promising 'details'?
What is the key takeaway from the 'Writing Teases - Reminders' about making a promise to the viewer?
What crucial final step is mentioned in the 'Writing Teases - Reminders' list?
What advice is given regarding the use of video in a tease?
In the example of the 92-year-old bank robber, what reason does he give for his actions?
How can viewer demographics influence the writing of a tease?
Where might a tease appear, according to the text?
What is the danger of making viewers 'feel dumb' with a misleading tease?
In the example about the 92-year-old bank robber, how far did he get before being arrested?
What type of tease is referred to as a 'topical'?
What is the central idea behind using viewer demographics to tease the 92-year-old bank robber story?
In the bank robber example, what specific tease is suggested regarding his upcoming birthday?
What is the role of a tease producer at a station that has one?
The text compares people who give out free samples at Costco to what practice in news?
Which of these is NOT listed as a specific reminder for writing teases?
What is the risk of using a cliché like 'YOU'LL BE SHOCKED' in a tease?
In the example about school lunches costing dollar 2.68, what is the suggested concrete tease?
What does the text say is the relationship between image ads and journalism?
What is the author's advice regarding honesty when teasing?
What is the main idea behind the 'Golden Nugget' concept?
What example does the text provide for a social media tease?
How old was the bank robber in the example when he started robbing banks?
The Promotions section mentions that depending on the size of the operation, promotions may have its own what?
According to the 'Writing Teases - Reminders', what is the problem with saying 'we'll have the latest, coming up next'?
What does the text suggest a producer should do if a story is visually poor but still needs to be teased?
What does the author suggest can be used to add a 'lighter mood' to the tease about the 92-year-old bank robber?
According to the text, which of these is NOT an example of a tease?
What must the 'Golden Nugget' be, according to the 'Tease With Care' section?
What is the sentence for the 92-year-old bank robber mentioned in the text?
What is the purpose of attending planning meetings for a tease producer?
What feeling should a news organization avoid making its viewers have, according to the text?
The text advises to tease with 'real information'. What does this imply?
How long after the robbery was the 92-year-old bank robber arrested?
What is the potential downside of trying too hard to be 'clever or funny' in a tease, according to the text from Jim Crandell in a later chapter?
What does the text imply is the 'cost' of a viewer falling for a misleading tease?