Introduction

What is presented as Rule #1 for a reporter who understands their medium?

What example is used to illustrate the confusion that occurs when words and pictures do not align?

According to the text, why should writers for electronic media avoid using symbols like '#', '%', or '&' in a script?

How should an acronym like NAACP be written for a teleprompter script and why?

What is the preferred alternative to using a direct quotation in writing for electronic media?

Under what condition is it acceptable to use passive voice, even though active voice is generally preferred?

What is the key difference between 'real present-tense' and 'false present' as described in the text?

What reason is given for why some writers drop verbs from their sentences, such as in 'A MAN...IN JAIL TONIGHT'?

What factor influences the story selection for noon and early afternoon TV shows, leading to the exclusion of sportscasts?

What does the acronym OER stand for in the context of this textbook?

What is the stated goal of the book 'Writing for Electronic Media'?

What crucial action must a writer take with their script to ensure it 'sounds OK' before it goes to an anchor?

How is script length related to the video it accompanies?

What department, besides the newsroom, uses audience demographic data?

What writing technique is suggested if a soundbite is unavailable for a quote?

How many syllables is the acronym 'NAACP' judged to be by producing software versus when it is spoken aloud as 'N-DOUBLE-A-C-P'?

According to the text, what is the primary reason for writing to be 'heard once and understood'?

In the armadillo example, the active voice sentence is 'A WESTBOUND CAR HIT THE ARMADILLO'. Why is this sentence considered less appropriate for the story?

What journalism fundamentals does the author state this book will NOT teach?

The author extrapolates on studies about what topic to warn about the effect of mismatching words and video?

What physical activity do people in newsrooms engage in that the author describes as looking 'funny' but being 'worth it'?

Which of the following is NOT listed as a way to memorialize Rule #1: Write to Video?

Besides present-tense, what other tense does the author say 'we also like' for broadcast writing?

What specific example of audience data is mentioned in the 'Audience' section?

What does the author state is the primary characteristic of sentences written for electronic media?

According to the text, what is the safest way to stay informed while in a car?

What is the potential negative consequence mentioned of an anchor seeing 'N-DOUBLE-A-C-P' written in the teleprompter?

In the example of the kangaroo mistakenly kicking a rock, what is the 'real present-tense' sentence?

What is the general rule about using contractions in broadcast writing?

What are the three modern media formats mentioned to which people's viewing habits are migrating?

What is the author's stated intention regarding keeping the OER textbook updated?

What does Rule #1 affect, according to the text?

How is the symbol '#' timed by producing software compared to the word it represents, like 'number' or 'hashtag'?

In the example 'A KANGAROO KICKS A ROCK... AND BROKE ITS FOOT', why is this considered 'false present'?

What type of verb is particularly identified as 'weak' in the text?

What is the intended audience for this book, according to the introduction?

What does the text claim is the result of 'Words and pictures acting together'?

How does the text describe the effect of stories about future events on a television newsroom?

In the author's example, how many seconds does it take for the kangaroo to hop up and kick the ball?

What is the author's recommendation at the end of the introduction for the first edition of the book?

How should a writer's story selection be influenced by the audience?

What is the primary medium of focus for this textbook?

The sentence 'IT HURTS TO BE THE KANGAROO AND THE MAN WHO TRICKED IT TONIGHT...' is used as an example of what?

What is the fundamental difference between reading a newspaper story and watching a TV story that impacts writing style?

Why might a writer choose to use the passive voice sentence 'THE ARMADILLO WAS CROSSING THE STREET...'?

What does the text say is still a 'dominant #1 source' for news?

What is the book meant to accompany?

What is the first step a writer should take after being given a story, according to the principles in the introduction?

The author suggests that if words and pictures are deviated, it can 'damage their brains.' What scientific concept is this statement an extrapolation of?

What is the problem with the sentence structure 'A MAN...IN JAIL TONIGHT'?