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How Can Great Firms Fail? Insights from the Hard Disk Drive Industry

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Questions

Question 1

Why does the author use the hard disk drive industry as the primary case study for why great firms fail?

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Question 2

What is the 'technology mudslide hypothesis' mentioned in Chapter 1?

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Question 3

Which of the following best characterizes a 'sustaining technology' according to the examples in Chapter 1?

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Question 4

What was the paradoxical finding about why the best firms in the disk drive industry failed?

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Question 5

According to Table 1.1 (1981), how did the 5.25-inch drive compare to the 8-inch drive in terms of unit cost?

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Question 6

In the context of the disk drive industry, what pattern was observed regarding the leadership of established firms versus entrant firms in technological changes?

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Question 7

What was the primary reason that Seagate's marketers and executives initially rejected the 3.5-inch drive, despite their engineers having developed prototypes?

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Question 8

According to Figure 1.7, what was the approximate annual rate of improvement in hard disk capacity provided by new drive technologies (the solid lines)?

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Question 9

What was a defining characteristic of the firms that successfully pioneered disruptive disk drive architectures like the 8-inch and 5.25-inch drives?

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Question 10

Between 1967 and 1973, by what factor did the information density on disk surfaces increase?

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Question 11

What was the significance of the 2.5-inch drive's introduction by Prairietek and Conner Peripherals?

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Question 12

What does Figure 1.6, 'Leadership of Established Firms in Sustaining Technologies,' generally illustrate?

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Question 13

The first disk drive, RAMAC, developed by IBM between 1952 and 1956, had which of the following specifications?

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Question 14

What happened to the price per megabyte of disk storage as cumulative production of terabytes doubled, according to the experience curve in Figure 1.3?

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Question 15

Why were the new applications for disruptive drive technologies (e.g., minicomputers, desktop PCs) often described as 'emerging markets'?

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Question 16

By 1985, what percentage of the firms that produced 8-inch drives had introduced 5.25-inch models?

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Question 17

What is the third pattern in the history of disk drive innovation summarized at the end of Chapter 1?

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Question 18

When the 8-inch drives began to invade the mainframe market, how did their performance compare to the established 14-inch drives?

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Question 19

By 1991, what was the primary use for Seagate's 3.5-inch drives?

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Question 20

What does the term 'established firms' refer to in the context of Chapter 1's analysis?

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Question 21

In the comparison between 8-inch and 5.25-inch drives in 1981 (Table 1.1), what was the difference in physical volume?

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Question 22

What was the initial market application for the disruptive 8-inch drives developed between 1978 and 1980?

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Question 23

What does the author conclude about the 'technology mudslide' hypothesis after analyzing the disk drive industry?

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Question 24

In the case of the 3.5-inch drive, Conner Peripherals was a spinoff from which two established drive makers?

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Question 25

What was the fear of 'cannibalization' in the context of established firms considering disruptive technologies?

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Question 26

What percentage of the firms producing 5.25-inch drives in 1981 were entrants?

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Question 27

How did the attributes valued by customers in the minicomputer market differ from those in the emerging desktop computer market for disk drives?

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Question 28

What was the eventual fate of Prairietek, the entrant firm that announced a 2.5-inch drive in 1989?

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Question 29

Two years after the 8-inch drive was introduced, what percentage of the firms producing it were entrants?

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Question 30

What was the 'stunningly simple and consistent' factor that determined the success and failure of the industry's best firms?

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Question 31

How did IBM's introduction of the floppy disk drive in 1971 and the Winchester architecture in 1973 influence the industry?

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Question 32

Between 1976 and 1986, how many firms that entered the rigid disk drive industry using thin-film heads were successful?

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Question 33

What was the 'downward vision and mobility' problem faced by established firms?

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Question 34

By the mid-1980s, 8-inch drive makers were able to provide the capacities required for which market, causing them to invade it?

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Question 35

What does the author identify as the first pattern in the history of innovations in the disk drive industry?

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Question 36

In the case of Seagate's response to the 3.5-inch drive, why was the decision not to pursue it initially considered 'rational' from the company's perspective?

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Question 37

What happened to the majority of the original seventeen firms populating the disk drive industry in 1976?

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Question 38

The first growth wave for 5.25-inch drives followed a 'new application' for rigid disk drives. What was this primary new application?

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Question 39

What was the result of the physical size reduction of the smallest available 20 MB drive from 800 cubic inches in 1978 to 1.4 cubic inches by 1993?

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Question 40

Why were minicomputer makers, the customers for 8-inch drives, initially 'of no interest' in the first 5.25-inch drives?

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Question 41

Which statement accurately describes the performance of a disruptive technology when it first emerges?

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Question 42

The author concludes that established firms were 'held captive' by what?

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Question 43

What was the initial response of the leading 14-inch drive makers to the emergence of 8-inch drives?

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Question 44

The transition from ferrite heads to thin-film heads is an example of what kind of technological change?

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Question 45

What was the state of the 1.8-inch disk drive market in 1995?

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Question 46

On average, how much did established 8-inch drive makers lag behind entrants in introducing 5.25-inch models?

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Question 47

In what way were the new-architecture drives introduced by incumbent firms (e.g., 8-inch drives from 14-inch makers) performance-competitive when they finally launched?

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Question 48

What does Figure 1.8, 'Leadership of Entrant Firms in Disruptive Technology,' illustrate across all four charts?

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Question 49

The emergence of the desktop personal computer market segment occurred roughly in what period?

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Question 50

What was the second pattern in the history of disk drive innovation, as summarized at the end of Chapter 1?

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