Why were the new applications for disruptive drive technologies (e.g., minicomputers, desktop PCs) often described as 'emerging markets'?

Correct answer: Because the market was initially small, remote from the mainstream, and unimportant to the established firms' major customers.

Explanation

This question probes the definition of an 'emerging market' in the context of disruptive innovation. It's not about geography but about the market's initial size, customer base, and relevance to the mainstream value network.

Other questions

Question 1

Why does the author use the hard disk drive industry as the primary case study for why great firms fail?

Question 2

What is the 'technology mudslide hypothesis' mentioned in Chapter 1?

Question 3

Which of the following best characterizes a 'sustaining technology' according to the examples in Chapter 1?

Question 4

What was the paradoxical finding about why the best firms in the disk drive industry failed?

Question 5

According to Table 1.1 (1981), how did the 5.25-inch drive compare to the 8-inch drive in terms of unit cost?

Question 6

In the context of the disk drive industry, what pattern was observed regarding the leadership of established firms versus entrant firms in technological changes?

Question 7

What was the primary reason that Seagate's marketers and executives initially rejected the 3.5-inch drive, despite their engineers having developed prototypes?

Question 8

According to Figure 1.7, what was the approximate annual rate of improvement in hard disk capacity provided by new drive technologies (the solid lines)?

Question 9

What was a defining characteristic of the firms that successfully pioneered disruptive disk drive architectures like the 8-inch and 5.25-inch drives?

Question 10

Between 1967 and 1973, by what factor did the information density on disk surfaces increase?

Question 11

What was the significance of the 2.5-inch drive's introduction by Prairietek and Conner Peripherals?

Question 12

What does Figure 1.6, 'Leadership of Established Firms in Sustaining Technologies,' generally illustrate?

Question 13

The first disk drive, RAMAC, developed by IBM between 1952 and 1956, had which of the following specifications?

Question 14

What happened to the price per megabyte of disk storage as cumulative production of terabytes doubled, according to the experience curve in Figure 1.3?

Question 16

By 1985, what percentage of the firms that produced 8-inch drives had introduced 5.25-inch models?

Question 17

What is the third pattern in the history of disk drive innovation summarized at the end of Chapter 1?

Question 18

When the 8-inch drives began to invade the mainframe market, how did their performance compare to the established 14-inch drives?

Question 19

By 1991, what was the primary use for Seagate's 3.5-inch drives?

Question 20

What does the term 'established firms' refer to in the context of Chapter 1's analysis?

Question 21

In the comparison between 8-inch and 5.25-inch drives in 1981 (Table 1.1), what was the difference in physical volume?

Question 22

What was the initial market application for the disruptive 8-inch drives developed between 1978 and 1980?

Question 23

What does the author conclude about the 'technology mudslide' hypothesis after analyzing the disk drive industry?

Question 24

In the case of the 3.5-inch drive, Conner Peripherals was a spinoff from which two established drive makers?

Question 25

What was the fear of 'cannibalization' in the context of established firms considering disruptive technologies?

Question 26

What percentage of the firms producing 5.25-inch drives in 1981 were entrants?

Question 27

How did the attributes valued by customers in the minicomputer market differ from those in the emerging desktop computer market for disk drives?

Question 28

What was the eventual fate of Prairietek, the entrant firm that announced a 2.5-inch drive in 1989?

Question 29

Two years after the 8-inch drive was introduced, what percentage of the firms producing it were entrants?

Question 30

What was the 'stunningly simple and consistent' factor that determined the success and failure of the industry's best firms?

Question 31

How did IBM's introduction of the floppy disk drive in 1971 and the Winchester architecture in 1973 influence the industry?

Question 32

Between 1976 and 1986, how many firms that entered the rigid disk drive industry using thin-film heads were successful?

Question 33

What was the 'downward vision and mobility' problem faced by established firms?

Question 34

By the mid-1980s, 8-inch drive makers were able to provide the capacities required for which market, causing them to invade it?

Question 35

What does the author identify as the first pattern in the history of innovations in the disk drive industry?

Question 36

In the case of Seagate's response to the 3.5-inch drive, why was the decision not to pursue it initially considered 'rational' from the company's perspective?

Question 37

What happened to the majority of the original seventeen firms populating the disk drive industry in 1976?

Question 38

The first growth wave for 5.25-inch drives followed a 'new application' for rigid disk drives. What was this primary new application?

Question 39

What was the result of the physical size reduction of the smallest available 20 MB drive from 800 cubic inches in 1978 to 1.4 cubic inches by 1993?

Question 40

Why were minicomputer makers, the customers for 8-inch drives, initially 'of no interest' in the first 5.25-inch drives?

Question 41

Which statement accurately describes the performance of a disruptive technology when it first emerges?

Question 42

The author concludes that established firms were 'held captive' by what?

Question 43

What was the initial response of the leading 14-inch drive makers to the emergence of 8-inch drives?

Question 44

The transition from ferrite heads to thin-film heads is an example of what kind of technological change?

Question 45

What was the state of the 1.8-inch disk drive market in 1995?

Question 46

On average, how much did established 8-inch drive makers lag behind entrants in introducing 5.25-inch models?

Question 47

In what way were the new-architecture drives introduced by incumbent firms (e.g., 8-inch drives from 14-inch makers) performance-competitive when they finally launched?

Question 48

What does Figure 1.8, 'Leadership of Entrant Firms in Disruptive Technology,' illustrate across all four charts?

Question 49

The emergence of the desktop personal computer market segment occurred roughly in what period?

Question 50

What was the second pattern in the history of disk drive innovation, as summarized at the end of Chapter 1?