Learning Module 1 The Firm and Market Structures

50 questions available

Profit maximization, breakeven, and shutdown5 min
This chapter explains how firms choose output to maximize economic profit: set marginal revenue equal to marginal cost (MR = MC) and ensure MC is rising. Under perfect competition, price equals MR and AR, so firms are price takers with horizontal demand; under imperfect competition MR < P. A firm breaks even when total revenue equals total cost (P = ATC). The shutdown rule in the short run is that a firm should cease operations when price falls below minimum average variable cost, because it cannot cover variable costs and would lose more by operating. Short-run cost curves (with at least one fixed input) differ by plant size; the long-run average total cost (LRAC) is the envelope of short-run ATC curves. Economies of scale exist where LRAC falls as output increases due to specialization, bulk purchasing, and technical efficiency; diseconomies occur where LRAC rises due to management and coordination problems. The minimum point on LRAC is the minimum efficient scale.

Key Points

  • Profit max when MR = MC and MC rising
  • Perfect competition: P = MR = AR
  • Breakeven when P = ATC; shutdown when P < min AVC
  • Short-run vs long-run cost curves; LRAC is envelope of SR ATCs
  • Economies vs diseconomies of scale; minimum efficient scale
Market structure characteristics and monopolistic competition5 min
Market structures differ by number of sellers, product differentiation, barriers to entry, pricing power, and non-price competition. Perfect competition: many sellers, homogeneous product, no price power, zero long-run economic profit. Monopolistic competition: many sellers, differentiated products, some price power, advertising and non-price competition, short-run profits may exist but long-run profits tend toward zero as entry erodes demand; firms do not have a well-defined supply function because price depends on demand and MR. Demand in monopolistic competition is downward sloping for each firm; profit maximization still occurs where MR = MC and price is read from the demand curve.

Key Points

  • Four main market structures: perfect competition, monopolistic competition, oligopoly, monopoly
  • Monopolistic competition blends competition and product differentiation
  • Short-run profits possible; long-run economic profit tends to zero
  • No single supply curve for monopolistically competitive firms
  • Non-price competition (advertising, branding) is important
Oligopoly strategies and equilibrium concepts5 min
Oligopoly features strategic interdependence among a few sellers. Pricing strategies include the kinked demand model (competitors match price cuts but not increases, producing price rigidity), Cournot (simultaneous quantity-setting where each firm treats rivals' output as fixed; Cournot equilibrium lies between monopoly and perfect competition outcomes), Stackelberg (sequential leader-follower advantage), and Nash equilibrium from game theory (no firm can improve profit by unilateral deviation). Collusion and cartels may arise to raise joint profits; success depends on number of firms, product homogeneity, cost structures, order frequency, expected retaliation, and external competition. Dominant firm pricing and price leadership can also shape market outcomes.

Key Points

  • Kinked demand explains price rigidity under asymmetric rival responses
  • Cournot equilibrium: solve best-response functions; output between monopoly and perfect competition
  • Nash equilibrium: stable outcome when no unilateral profitable deviation exists
  • Stackelberg leader gains advantage with sequential moves
  • Collusion success depends on market features; cartels risk entry and enforcement issues
Measuring market structure and practical identification5 min
To assess market power, econometric estimation of demand and supply elasticities is ideal but faces endogeneity and data limitations. Simpler measures include concentration ratios (sum of top N market shares) and the Herfindahl-Hirschman Index (HHI), the sum of squared market shares. HHI is more sensitive to changes among leading firms and is used by regulators, though it still ignores entry threat and demand elasticity. Practical analysis should consider number and size of firms, product differentiation, entry and exit barriers, and non-price competition; these factors guide expectations about pricing power and long-run profitability.

Key Points

  • Econometric estimation of elasticities is ideal but challenging
  • Concentration ratio is simple; HHI (sum of squared shares) is more informative
  • Both measures ignore potential competition and demand elasticity
  • Practical identification uses qualitative and quantitative indicators
  • Regulatory review often uses HHI plus market definition

Questions

Question 1

A perfectly competitive firm maximizes profit by producing the quantity at which:

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Question 2

A firm breaks even when:

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Question 3

If a firm is operating where price is below minimum average variable cost, the correct short-run action is:

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Question 4

Which statement correctly describes economies of scale?

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Question 5

In monopolistic competition in the long run, a typical firm will:

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Question 6

Which measure is computed as the sum of squared market shares of firms in an industry?

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Question 7

In the Cournot duopoly model with aggregate demand P = 450 - Q and constant marginal cost MC = 30 for each firm, the Cournot equilibrium quantity per firm is:

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Question 8

When firms in an oligopoly match rivals' price decreases but do not match price increases, demand becomes:

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Question 9

Which of the following increases the Herfindahl-Hirschman Index (HHI) most, holding all else equal?

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Question 10

A firm in imperfect competition faces a downward-sloping demand curve. If it reduces price to sell more units, marginal revenue is:

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Question 11

If a firm’s short-run marginal cost (SMC) equals marginal revenue at an output where SMC is falling, this candidate output is:

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Question 12

Which of the following most accurately describes the minimum efficient scale?

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Question 13

A monopolist chooses output where MR = MC and sets price using the demand curve. Compared to perfect competition, a monopolist will typically:

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Question 14

Which factor does NOT determine market structure according to the chapter?

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Question 15

Which of the following is true about a firm operating in perfect competition in the long run?

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Question 16

Which of the following best explains why advertisers and branding matter in monopolistic competition?

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Question 17

If a market has ten firms each with 10 percent share, the four-firm concentration ratio equals:

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Question 18

Using the same market (ten firms with 10 percent each), the HHI for the top four firms equals:

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Question 19

In an oligopoly, the Cournot equilibrium lies between monopoly and perfect competition because:

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Question 20

Which condition is most likely to make successful collusion in an oligopoly more sustainable?

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Question 21

Which of the following best describes the shutdown decision in the short run?

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Question 22

A firm’s long-run average total cost curve is derived as:

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Question 23

Which outcome describes a dominant firm in an oligopoly?

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Question 24

Which market structure best fits a product market with many sellers, each selling slightly differentiated goods and engaging in substantial advertising?

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Question 25

Which of the following is a weakness of using the concentration ratio to assess market power?

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Question 26

If a firm’s total revenue equals 360,000 and total cost equals 360,000 at output Q = 40, the firm is:

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Question 27

In the Cournot duopoly example with QD = 450 - P and MC = 30, industry price at Cournot equilibrium is:

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Question 28

Which of the following is true about a firm’s supply curve in monopolistic competition?

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Question 29

Which of the following best characterizes the long-run equilibrium outcome in monopolistic competition compared to perfect competition?

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Question 30

Which practice would most likely be used to identify whether an industry behaves like an oligopoly in practice?

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Question 31

If a firm is operating in the short run at a loss but price exceeds average variable cost, the firm should:

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Question 32

A firm experiencing diseconomies of scale should ideally:

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Question 33

Which of the following is a reason why the HHI may be preferred by regulators over the simple concentration ratio?

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Question 34

If a firm in an oligopoly believes rivals will not change output in response to its increase, it is using which assumption?

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Question 35

In the shutdown example, a firm had revenue of GBP2 million, TC of GBP2.5 million, TFC of GBP1 million, TVC of GBP1.5 million. Short-run advice is:

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Question 36

A cartel is best described as:

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Question 37

Which of the following would reduce the likelihood that firms in an oligopoly will successfully collude?

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Question 38

Which of the following distinguishes monopolistic competition from perfect competition?

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Question 39

Which of the following is an econometric challenge when estimating demand elasticity for market power analysis?

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Question 40

Which of the following would most likely indicate increasing returns to scale?

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Question 41

A firm’s accounting profit differs from economic profit because economic profit:

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Question 42

If a monopoly faces linear demand and decreasing price raises total revenue initially but later reduces it, what does MR do as output increases?

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Question 43

Which of the following is true about barriers to entry?

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Question 44

Which of the following is a correct statement about a firm’s marginal revenue curve under imperfect competition?

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Question 45

Which of the following approaches is considered ideal but often impractical for measuring market power?

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Question 46

Which pricing outcome is most likely in an oligopoly under the Nash equilibrium concept?

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Question 47

Which of the following is an example of a barrier to entry?

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Question 48

If a firm in monopolistic competition is earning positive economic profit this year, what is likely in the long run?

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Question 49

Which of the following best explains why price wars may occur in oligopoly markets?

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Question 50

Which of the following is NOT a reason why long-run firms under perfect competition earn no economic profits?

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