What is the term for the common practice where shoppers check out merchandise at physical-store showrooms but then buy it online?
Explanation
Showrooming is a modern shopping behavior where consumers use physical stores as a showroom to examine products before purchasing them online, often from a competitor at a lower price. This presents a major challenge for traditional brick-and-mortar retailers.
Other questions
What is the primary role of members in a marketing channel?
What is a major advantage of using intermediaries in a distribution channel, as illustrated by the example of three manufacturers and three customers?
What type of conflict occurs when Ford dealers in a specific city complain that other dealers in the same city are pricing too low or advertising outside their assigned areas?
Which of the following describes a vertical marketing system (VMS)?
Italian eyewear maker Luxottica produces many famous brands and also controls their distribution through some of the world’s largest optical chains which it also owns, such as LensCrafters and Sunglass Hut. What type of vertical marketing system does this represent?
What is the term for the business practice where product or service producers cut out intermediaries and go directly to final buyers, or when new types of channel intermediaries displace traditional ones?
Which of the following is an example of disintermediation?
What is the first step in designing a marketing channel?
A distribution strategy in which producers of convenience products and common raw materials stock their products in as many outlets as possible is known as what?
Why did CVS Health's decision to stop selling cigarettes, which resulted in a loss of over 2 billion dollars in annual sales, present a channel management challenge for tobacco companies?
What is the core idea behind marketing logistics, also known as physical distribution?
According to the chapter, American companies spend approximately what percentage of GDP on wrapping, bundling, loading, unloading, sorting, reloading, and transporting goods?
What are distribution centers primarily designed to do, in contrast to older storage warehouses?
What is the primary goal of integrated logistics management?
What percentage of cargo ton-miles in the United States is transported by trucks?
Combining two or more modes of transportation, such as using rail and trucks (piggyback), is known as what?
What does a vertical marketing system (VMS) provide that a conventional distribution channel historically lacks?
What type of channel conflict is exemplified by the recent disputes between McDonald's and its independent franchisees over issues like aggressive discounting and costly restaurant upgrades?
What is the most common type of contractual VMS, where a channel member called a franchisor links several stages in the production-distribution process?
When a company like John Deere sells its products through John Deere retailers, Lowe's stores, and online, it is using what kind of system?
A public policy that prohibits a producer from dropping a dealer just because the dealer takes independent pricing action is related to which concept?
The logistics concept that emphasizes teamwork both inside the company and among all the marketing channel organizations to maximize the performance of the entire distribution system is called what?
What is a major reason for companies to develop sustainable or 'green' supply chains?
Amazon’s use of teams of day-glo orange Kiva robots in its fulfillment centers to bring merchandise to workers is an example of advanced technology in which major logistics function?
Logistics systems where producers and retailers carry only small inventories of parts or merchandise, with new stock arriving exactly when needed, are known as what?
What is the term for an independent logistics provider that performs any or all of the functions required to get a client’s product to market?
Walmart requiring its suppliers to use electronic data interchange (EDI) through its Retail Link sales data system is an example of managing which major logistics function?
What does a demand chain view of a business emphasize as the starting point for market planning?
In a contractual VMS, what is the primary difference between franchise organizations and other contractual systems like voluntary chains and retailer cooperatives?
What distribution strategy is employed by luxury brands like Breitling watches, which are sold by only a few authorized dealers in any given market area?
Approximately how many years did it take for warehouse stores to reach the mature stage of their life cycle?
Which transportation mode accounts for the largest share of cargo ton-miles in the United States?
The fact that services are produced and consumed at the same time and cannot be separated from their providers is known as what?
What type of wholesaler is an independently owned business that takes title to the merchandise it handles?
What is the primary function of a drop shipper?
What percentage of Fortune 500 companies use third-party logistics (3PL) services?
Which of the following is NOT one of the channel functions that helps to complete transactions?
A direct marketing channel is defined as a channel that has what characteristic?
In an administered VMS, how is channel leadership established?
Which of the following is a major drawback of multichannel distribution systems?
What are the three criteria that a company should use when evaluating its major channel alternatives?
Which of the following is NOT a major logistics function?
What is the key idea behind the service profit chain in service marketing?
What is the primary reason large retailers like Walmart can exert strong influence in an administered VMS?
In the chapter, what is described as a major legal issue regarding exclusive territorial agreements?
What is the marketing term for a retailer whose product line is actually a service, such as a hotel, bank, or airline?
Franchise organizations are a type of which vertical marketing system?
What is the primary difference between a retailer and a wholesaler?
When a single firm sets up two or more marketing channels to reach one or more customer segments, such as selling through both its own stores and online, what is this system called?