Italian eyewear maker Luxottica produces many famous brands and also controls their distribution through some of the world’s largest optical chains which it also owns, such as LensCrafters and Sunglass Hut. What type of vertical marketing system does this represent?
Explanation
A corporate vertical marketing system (VMS) combines successive stages of production and distribution under single ownership. Luxottica's control over both eyewear production and major retail chains is a prime example of this strategy.
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