Which type of advertising is used heavily when introducing a new product category, with the primary objective of building primary demand?
Explanation
The objectives of advertising change depending on the product's life-cycle stage. For new product categories, the goal is to inform the market about the new product and build primary demand, which is the function of informative advertising.
Other questions
What is the primary role of public relations (PR) as a promotion tool?
According to the text, what were the estimated worldwide advertising spending and U.S. advertising spending by P&G, the world's largest advertiser?
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Which advertising budget-setting method is described as setting the promotion budget to match competitors' outlays?
What is the term for the merging of advertising and entertainment in an effort to create new avenues for reaching consumers with more engaging messages?
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What is the estimated cost of a one-minute 'Clash of Clans: Revenge' Super Bowl ad for media time alone?
What are the two major elements of an advertising strategy?
Which public relations function involves working with donors or members of nonprofit organizations to gain financial or volunteer support?