Design of Goods and Services

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Questions

Question 1

What is the primary objective of the product decision in operations management?

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Question 2

Which phase of the product life cycle is characterized by the need for 'fine-tuning' the product and its production techniques, often involving unusual expenditures for research and process modification?

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Question 3

What is the purpose of a product-by-value analysis?

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Question 4

A graphic technique for defining the relationship between customer desires and the product or service is known as what?

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Question 5

Which organizational approach to product development involves teams charged with moving a product from market requirements to product success, often including representatives from marketing, manufacturing, and purchasing?

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Question 6

What is the primary benefit of a modular design approach in product development?

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Question 7

A document that lists the hierarchy of components, their descriptions, and the quantity of each required to make one unit of a product is known as a:

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Question 8

What is the concept of 'time-based competition' in product development?

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Question 9

In Process-Chain-Network (PCN) analysis for service design, which region includes process steps where a provider is acting on a customer's resources without direct interaction, such as making a sandwich to order in the kitchen?

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Question 10

What does a 'make-or-buy' decision distinguish between?

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Question 11

The use of computers to interactively design products and prepare engineering documentation, often using three-dimensional drawing, is known as what?

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Question 12

What is a 'robust design'?

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Question 13

Which of the following documents shows an exploded view of a product, often in an isometric drawing, to illustrate how components are put together?

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Question 14

What is meant by the 'moment of truth' in service design?

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Question 15

Silicon, Inc. is evaluating a project to produce a new microprocessor. Purchasing a CAD system costs $500,000. With favorable market acceptance (40 percent probability), the net revenue is $1,000,000. With unfavorable acceptance (60 percent probability), there is a net loss of $20,000. What is the Expected Monetary Value (EMV) of purchasing the CAD system?

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Question 16

Which external development strategy involves cooperative agreements that allow firms to remain independent but use complementing strengths to pursue shared strategies?

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Question 17

A correction or modification to an engineering drawing or a bill of material is formally documented through which of the following?

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Question 18

Which of the following is NOT listed as a benefit of manufacturability and value engineering?

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Question 19

In the context of service design, which technique involves designing a service so that customization is delayed as late in the process as possible?

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Question 20

What is the system by which a product's planned and changing configurations are accurately identified and for which control and accountability of change are maintained?

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Question 21

In the solved problem for King Electronics, Design Option B has an 80 percent probability of yielding a net payoff of $750,000 and a 20 percent probability of yielding $0. What is the Expected Monetary Value (EMV) for Design B?

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Question 22

The four phases of the product life cycle are:

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Question 23

What does QFD stand for in the context of product development?

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Question 24

A standard that provides a format allowing the electronic transmission of three-dimensional data for global collaboration is known as:

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Question 25

What is the primary difference between value engineering and value analysis?

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Question 26

In the product development continuum, which of the following is considered an internal development strategy?

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Question 27

What is the primary function of Group Technology?

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Question 28

Which production document lists the operations necessary to produce a component, often including specific methods and labor standards?

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Question 29

In the context of the product development system, what happens immediately after the 'Concept: Ideas from many sources' stage?

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Question 30

One of the seven steps to build a house of quality is to 'Relate customer wants to product hows.' What does this involve?

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Question 31

What is concurrent engineering?

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Question 32

An extension of CAD that builds prototypes and small lots by laying down successive thin layers of material is known as:

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Question 33

Which of the following is an example of the 'Independent Processing' region in a PCN diagram for a sandwich shop?

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Question 34

In the Silicon, Inc. decision tree problem, the company has the option to hire and train engineers. What is the net payoff for this option if market acceptance is favorable, given a revenue of $2,500,000, manufacturing costs of $1,250,000, and a hiring cost of $375,000?

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Question 35

The move of a product from the development phase to the production phase is known as:

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Question 36

What is the strategic focus during the Growth Phase of the product life cycle?

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Question 37

The sequence of houses in Quality Function Deployment (QFD) is designed to:

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Question 38

The software that allows designers to look at the effect of design on the manufacturing and assembly process is known as:

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Question 39

What type of document would a telemarketing service use to communicate the product design to its employees?

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Question 40

In the Silicon, Inc. example, if the company chooses to do nothing, what is the Expected Monetary Value (EMV)?

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Question 41

According to the text, which of the following is NOT a strategy to increase service efficiency?

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Question 42

What does a 'joint venture' typically involve?

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Question 43

Which of the following documents defines a product like cheese or other agricultural goods?

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Question 44

What is the primary characteristic of the traditional U.S. approach to organizing for product development?

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Question 45

In the solved problem for King Electronics, Design Option A costs $1,000,000 and has a 90 percent chance of yielding a payoff of $500,000 and a 10 percent chance of yielding $1,250,000. What is the EMV for Design A?

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Question 46

What is a key reason that companies like Regal Marine, a boat manufacturer, use Computer-Aided Design (CAD)?

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Question 47

According to the product life cycle model, when is a firm most likely to experience negative cash flow?

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Question 48

An umbrella of software programs that attempts to bring together many phases of product design and manufacture, including CAD/CAM, DFMA, and routing, is known as:

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Question 49

In the Silicon, Inc. decision tree, if the probabilities of favorable and unfavorable market acceptance were both 50 percent, what would be the EMV for purchasing the CAD system?

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Question 50

Which of the following BEST describes the relationship between the sequence of houses in Quality Function Deployment (QFD)?

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