Question 4 of 50

What is the term for the process of gathering information about the people in an audience to understand their needs, expectations, beliefs, values, attitudes, and likely opinions?

According to the text, what are the three distinct types of audience analysis that a speaker can conduct?

What term refers to the unique set of perspectives, experience, knowledge, and values belonging to every individual in an audience?

What does psychographic information primarily involve?

An audience that is required to be present or feels obligated to attend a speech is known as what type of audience?

What is the term for the assumption that people today are superior to people who lived in earlier eras?

Which method of conducting audience analysis involves a one-on-one exchange in which a speaker asks questions of a respondent?

What is the term Aristotle used to refer to what we now call credibility, which is the perception that the speaker is honest, knowledgeable, and rightly motivated?

Situational audience analysis focuses on characteristics related to the specific speaking situation and can be divided into how many main questions?

Which of the following is NOT listed as one of the four guidelines for ethical language choices from scholars Samovar and McDaniel?

What is the term for a one-on-one or group exchange that allows for more in-depth discussion and follow-up questions compared to a survey?

What is the widely recognized weakness of interviews and survey research where respondents tend to give answers that are considered socially acceptable?

What should a speaker do with an idiom like 'according to Hoyle' when preparing content for a specific audience?

What is the primary purpose of conducting a situational audience analysis?

In the pyramid model presented by Grice and Skinner, what forms the foundation for beliefs, attitudes, and behaviors?

The chapter replaces the 'melting pot' metaphor for American culture with which alternative metaphors to represent a multiculturalist view?

What type of pre-existing notions are audiences likely to have that a speaker should address through psychographic analysis?

When using surveys to gather audience information, what is a key advantage of using an automated online survey?

In addition to adjusting speech content, what is the other major type of adjustment a speaker can make based on audience analysis, particularly during the speech itself?

What is defined as 'intentionally portraying oneself in a favorable light' when responding to surveys or interviews?

To avoid offending an audience, a speaker should know how audience members prefer to be identified. Which of the following is provided as a correct example of being sensitive to the audience?

When preparing for a speech, why is it considered ethically responsible to select a topic that will be worth listening to?

If a speaker is delivering a presentation somewhere other than their usual classroom, what does the text recommend as a good practice regarding the physical setting?

What is a key difference in communication style between men and women that is highlighted by linguist Deborah Tannen?

When conducting interviews or surveys, how many respondents does the text suggest a speaker will likely need to interview or survey to accurately identify trends in a cognitively diverse audience?

What is the primary danger of a speaker failing to conduct an audience analysis?

Why is it important for a speaker to define terms clearly and avoid jargon?

In a focus group setting, what is the primary role of the person conducting the session?

What does the text mean when it advises a speaker to avoid 'stereotyping'?

Which method of analysis would be most concerned with the size of the audience and the availability of a microphone?

If you are speaking to a classroom audience, the text describes them as likely being which type of audience?

What is the primary reason the text suggests that choosing a controversial topic can be beneficial for a speech?

When analyzing an audience's demographic of 'age', what is an example of an assumption a speaker could make about first-year college students?

What is the primary difference between a survey and an interview as methods for gathering audience information?

What does socioeconomic status, a demographic factor, refer to?

What is a major risk if a speaker fails to recognize the complexity of their audience members and treats them as stereotypes?

In the context of situational analysis, what does the 'occasion' for a speech refer to?

According to the text, what is a key reason that psychographic information is more difficult to predict than demographic information?

What is one of the first things a speaker can do to initiate a positive relationship with the audience?

When using existing demographic data from organizations like the US Census Bureau, what level of specificity can a speaker often access?

What does the text suggest is an important consideration regarding an audience's occupational demographic?

A speaker analyzing how cognitively complex an audience is regarding a topic is addressing their pre-existing notions about what?

When should a speaker create and use a standard set of questions?

What is the primary goal of the 'End-of-Chapter Assessment' in Chapter 5?

The case of Fatima receiving an e-mail from her boss John about a presentation for Mrs. Jorgensen is presented in which section of Chapter 5?

Why might a speaker addressing a group of nurses on early childhood health care need to find a new aspect of the topic for them?

When adjusting a speech on the fly based on audience feedback, what is a suggested action if the speaker notices the audience looks drowsy?

Which of the following topics is given as an example of one that might be more likely to hold the interest of a classroom audience than more common topics like fitness or drunk driving?

What is the primary reason a speaker must be sincere and examine their motives behind topic choice and speech purpose?