According to Social Judgment Theory, what is the likely outcome if the discrepancy between a speaker's proposed idea and an audience's viewpoint is too great?
Explanation
This question tests a key principle of Social Judgment Theory: the relationship between the speaker-audience discrepancy and the probability of persuasion.
Other questions
According to Richard Perloff, which of the following is one of the five basic reasons why the study of persuasion is extremely important today?
How is an 'attitude' defined in the context of persuasive speaking?
What is the term for beliefs that people have not actively engaged in but are judgments they make based on their knowledge of related subjects?
According to Social Judgment Theory by Sherif and Hovland, people's perceptions of attitudes and behaviors exist on a continuum that includes which three latitudes?
Cognitive dissonance theory, proposed by Leon Festinger in 1957, describes cognitive dissonance as what kind of state?
Which of the following is NOT one of the three necessary conditions for cognitive dissonance to work effectively, according to Frymier and Nadler?
In the Elaboration Likelihood Model, what term refers to the amount of thought or cognitive energy someone uses to analyze the content of a message?
What are the two processing routes described in the Elaboration Likelihood Model?
Which factor, a personality trait characterized by an internal drive to engage in critical thinking, leads some people to centrally process information even without personal relevance?
A persuasive speech arguing that therapeutic massage is not a form of prostitution by examining the definitions of both is making what type of claim?
A claim that argues for the truth or falsity of an assertion, such as whether Facebook was profitable before 2009, is known as what type of claim?
What is the primary goal of a persuasive speech that seeks to gain passive agreement from the audience?
A speaker arguing that 'SUVs are gas guzzling monstrosities' is making what type of persuasive claim?
Which organizational pattern for persuasive speeches consists of the five steps: attention, need, satisfaction, visualization, and action?
In the 'need' step of Monroe's motivated sequence, a speaker must provide evidence of the problem's consequences. What is this part of the need step called?
Which component of the 'satisfaction' step in Monroe's motivated sequence involves demonstrating how the proposed solution will meet the need or solve the problem?
According to Monroe, the 'visualization' step can be conducted in three ways. Which of the following is NOT one of those three ways?
What is the primary difference between audience 'action' and 'approval' in the final step of Monroe's motivated sequence?
Which persuasive speech format requires the speaker to first discuss a problem, then what is causing it, and finally what the solution should be?
What is the goal of a persuasive speech that uses the comparative advantages format?
According to the Elaboration Likelihood Model, what two basic factors determine whether someone centrally processes a persuasive message?
What term is defined as an individual's perception of the usefulness, importance, or worth of something, which often motivates behavior?
When a speaker attempts to persuade an audience to change their behavior, such as voting for a candidate or signing a petition, the speech is described as being what?
In Cognitive Dissonance Theory, what is the term for the process of identifying reasons outside of one's own control to support a behavior, belief, or attitude?
If you are trying to persuade an audience that your university should voluntarily implement a standardized testing program, but you are not asking them to sign a petition or call administrators, what persuasive goal are you trying to achieve?
A speaker says, 'College students should eat more fruit, so I am encouraging everyone to eat the apple I have provided you.' What kind of policy claim is this speaker making?
When making a value claim, what does the text state you need to clearly label and provide for the audience?
In the 'Attention' step of Monroe's Motivated Sequence, what three specific parts should a speaker think through to gain the audience's attention effectively?
Which organizational pattern would be most appropriate for a speech arguing that the Barnes and Noble Nook is better than the Amazon Kindle by comparing their features side-by-side?
What is the term for a claim that deals with the denotation or classification of what something is or is not?
Which persuasion theory, developed by Muzafer Sherif and Carl Hovland, focuses on the discrepancy between a speaker's viewpoint and an audience's viewpoint?
A speaker using the Elaboration Likelihood Model who wants the audience to truly analyze the arguments in the message is hoping they will use which processing route?
Frymier and Nadler list three reasons why people should study persuasion. Which of the following is one of those reasons?
What is the final part of the 'need' step in Monroe's Motivated Sequence, where the speaker shows the audience how the problem relates to them personally?
In the satisfaction step of Monroe's motivated sequence, a speaker might use research, statistics, and expert testimony to show that their proposal has worked elsewhere. What is this sub-step called?
When is it particularly important for a speaker to clearly label their evaluative term and provide their criteria for judgment?
Which of the four types of persuasive claims is considered the most common because we live in a society surrounded by problems and ideas on how to fix them?
What does Social Judgment Theory suggest about persuading an audience member whose position falls in their 'latitude of rejection'?
If a speaker convinces the audience that failing to eat enough fiber puts them at a higher risk for heart disease, which necessary condition for cognitive dissonance is being met?
A student asking a professor 'will this be on the test?' illustrates which factor that leads to high elaboration in the Elaboration Likelihood Model?
Which of the following is an example of a core belief?
What type of claim is a speaker making if their goal is to argue for a specific solution to a problem that should be implemented?
In Monroe's motivated sequence, which step's purpose is to satisfy the need or solve the problem presented earlier in the speech?
A speaker who shows the audience a vision of a polluted, uninhabitable world if they do not adopt the proposal to recycle is using which method of visualization?
What does the text caution about Monroe's Motivated Sequence regarding its proven effectiveness?
An argument that 'If you think of yourself as a responsible adult, you’ll use condoms to protect yourself and your partner' relies on which concept from Cognitive Dissonance Theory?
A highly progressive liberal who pays close attention to a speech on the importance of the Tea Party movement, specifically looking for flaws, is motivated by which factor from the Elaboration Likelihood Model?
What is the defining characteristic of a factual claim that may be difficult to answer, such as the existence of a higher power?
A speaker using the problem-cause-solution format to argue for a campus-wide zero-tolerance policy against hate speech would present what in the 'cause' portion of the speech?