According to research mentioned in the 'Marketing Insight: The Growth of Shopper Marketing' box, as many as what percentage of purchase decisions are made inside the store?
Explanation
This question tests the recall of a key statistic that provides the rationale for the growing importance of shopper marketing.
Other questions
What is the definition of retailing as described in the chapter?
According to the text, what is the starting price for eyeglasses from the lifestyle brand Warby Parker?
Which retailer is highlighted as having struggled due to underinvestment in store maintenance, spending only $2 to $3 per square foot annually compared to competitors' $6 to $8?
Which type of store retailer, as per Table 18.1, is characterized by having several product lines, with JCPenney and Bloomingdale's cited as examples?
Which of the four levels of retail service is described as the cornerstone of all discount operations, where customers perform their own 'locate-compare-select' process?
What is the typical total investment in start-up costs and fees for a McDonald's franchisee, as mentioned in the text?
Which recent retail development, characterized by retailers like H&M and Zara, involves creating different supply chain and distribution systems to offer constantly changing product choices?
What is the term for the way manufacturers and retailers use stocking, displays, and promotions to influence consumers at the point of purchase, a concept Procter & Gamble refers to as the 'first moment of truth'?
What compounded annual growth rate (CAGR) did Whole Foods Market achieve in sales between 1991 and 2009?
Aéropostale's consumer research includes an online program that seeks input from how many of its best customers to help in creating new styles?
What is the term for a product differentiation strategy where a retailer features surprise assortments of distress merchandise, overstocks, and closeouts, as practiced by TJ Maxx?
What metric do stores use to measure a product’s handling costs from the time it reaches the warehouse until a customer buys it, which often reveals that gross margin is not directly related to profit?
Which retailer is known for its procurement strategy of offering a very narrow product range of about 1,000 core products, dominated by its own exclusive private labels, to ensure high turnover and low prices?
What is the term for the fraudulent practice of wearing a clothing item and then returning it, which has led retailers to keep certain return policies in place?
What is the name for a brand that retailers and wholesalers develop themselves, also known as a reseller, store, house, or distributor brand?
In U.S. supermarkets, drug chains, and mass merchandisers, store brands now account for what proportion of items sold?
What are generics, as distinguished from private-label brands in the text?
What is the primary activity of wholesaling?
Which of the following is NOT one of the functions that wholesalers can perform more efficiently than manufacturers, according to the text?
What is the concept that expands beyond physical distribution to include strategically procuring inputs, converting them into finished products, and dispatching them to final destinations?
Market logistics planning involves four steps. What is the first step in this process?
What is the estimated total cost of market logistics as a percentage of the product's cost, according to the chapter?
What is the primary objective of lean manufacturing, a concept originally pioneered by Japanese firms like Toyota?
In market logistics decisions, what is the term for the stock level at which a new order must be placed?
What does the term 'containerization' refer to in transportation logistics?
According to the chapter, what percentage of Web site traffic for the brand Warby Parker comes from recommendations by friends and family?
Which of the major types of store retailers is described as offering leftover goods, overruns, and irregular merchandise sold at less than retail?
Nonstore retailing falls into four major categories. Which category includes telemarketing, television direct-response marketing, and online shopping?
A franchise organization is a type of corporate retailing. Which of the following is NOT one of the three distinguishing characteristics of a franchise system listed in the text?
What is the term for giant retailers that concentrate on one product category, such as PETCO for pet food or Home Depot for home improvement?
In 2012, grocery products accounted for what percentage of Walmart's U.S. sales, indicating the growth of intertype competition for supermarkets?
What is the term for the research finding that many shoppers ignored products at eye level, with the optimal location for product placement being between the waist and chest level?
According to the case study on Victoria's Secret, what percentage of the company's $5 billion in revenue is accounted for by Web and catalog sales?
What are 'destination categories' in the context of a retailer's product assortment?
What is the name for the most expensive store in the world mentioned in the text, located on Rodeo Drive, where suits are priced at $25,000?
What is the term for a wholesaler-sponsored group of independent retailers who engage in bulk buying and common merchandising?
In Canada's Loblaw supermarkets, what percentage of the premium pizza market in its stores does the chain now own after switching to new vendors for its upscale private-label pizza?
What is the term for wholesalers who sell and deliver a limited line of semiperishable goods to supermarkets, grocery stores, and other establishments?
According to the case study on Arrow Electronics, what was the company's sales figure in 2013?
What is the first of the four ways identified by academic experts that leading industrial distributors strengthened their relationships with manufacturers?
After a four-year, $600 million investment in a new distribution system, what was the estimated annual savings Whirlpool realized in increased efficiency?
In the CONMED case study, the assembly area for fluid-injection devices was reduced from 3,300 square feet to what size after implementing lean manufacturing?
What is the time between an order's receipt, delivery, and payment called in market logistics?
In the context of inventory management, what costs are balanced against order-processing costs to determine optimal order quantities?
What is the term for the transportation mode combination that describes the use of water and trucks?
In Japan, with over 5 million units, the country has the highest per-capita coverage of what form of nonstore retailing?
What is the term for a retail firm owned by its customers, where members contribute money, vote on policies, and receive dividends?
What type of retailer is defined in Table 18.1 as a small store in a residential area, often open 24/7, with a limited line of high-turnover products?
What are the two cost curves that are summed vertically to find the optimal order quantity (Q*) in Figure 18.1?