In the context of psychological processes, which theory of motivation assumes that the psychological forces shaping people's behavior are largely unconscious?
Explanation
The question asks to identify the theory of motivation that emphasizes unconscious drivers of behavior. The text explicitly links this concept to Sigmund Freud's psychoanalytic theory.
Other questions
According to the definition provided, what is consumer behavior?
Which of the following is considered the fundamental determinant of a person's wants and behavior?
What type of groups are those that a person hopes to join?
What are the two types of families that influence a buyer's life, as described in the chapter?
According to research on the life stage of newlyweds in the United States, how much do they spend in total on their households in the first year after marriage?
What is the term for the specific mix of human traits that can be attributed to a particular brand?
Which of the following is NOT one of the five brand personality traits identified in Jennifer Aaker's research?
According to Maslow's Hierarchy of Needs, what is the highest level of need, which involves self-development and realization?
Frederick Herzberg's two-factor theory distinguishes between which two types of factors affecting motivation?
What is the perceptual process whereby consumers screen most stimuli out?
The tendency for consumers to interpret information in a way that fits their preconceptions is known as what?
In the context of learning theory, what are minor stimuli that determine when, where, and how a person responds?
Which memory model, discussed in the chapter, views long-term memory as a set of nodes and links?
What is the first stage in the five-stage model of the consumer buying process?
In the context of information sources for a buying decision, which group includes advertising, Web sites, salespersons, and packaging?
Within the dynamics of an information search, what is the term for the subset of brands that a consumer will know?
What is the term for a person's enduring favorable or unfavorable evaluations, emotional feelings, and action tendencies toward some object or idea?
Using the expectancy-value model example in Table 6.3, what would be the perceived value for Laptop B if its ratings are 7 for memory capacity, 7 for graphics capability, 7 for size and weight, and 7 for price, and the attribute weights are 40 percent, 30 percent, 20 percent, and 10 percent respectively?
Which noncompensatory model of consumer choice involves the consumer choosing the best brand on the basis of its perceived most important attribute?
When a consumer's decision to modify, postpone, or avoid a purchase is influenced by the concern that the product will not perform to expectations, what type of perceived risk is this?
Postpurchase satisfaction is described as a function of the closeness between what two factors?
Studies cited in the chapter show that while customers are dissatisfied with their purchases about 25 percent of the time, only what percentage of them complain?
The elaboration likelihood model, an influential model of attitude formation and change, describes which two means of persuasion?
What is the term for the decision heuristic where consumers base their predictions on the quickness and ease with which a particular example of an outcome comes to mind?
What is the term from behavioral economics that describes the way consumers code, categorize, and evaluate financial outcomes of choices?
According to the principles of mental accounting, what is the 'silver lining' principle?
A classic depiction of social classes in the United States mentioned in the text defines how many ascending levels?
Which personal factor that influences a buyer's decision includes the family life cycle and psychological life-cycle stages?
When a person's need, such as hunger or thirst, arises from a physiological state of tension, it is classified as what type of need?
In the context of sensory marketing, what is the last sense that we lose with age?
What is the term for a strong internal stimulus that impels a person to action?
The hedonic bias, a concept from learning research, describes a general tendency for people to attribute success to themselves and failure to what?
According to the chapter, which of the following is an example of an 'experiential' source of information for consumers?
The process of identifying the hierarchy of attributes that guide consumer decision making is called what?
Which intervening factor that can come between purchase intention and purchase decision is influenced by both the intensity of the other person's negative attitude and our motivation to comply?
If a consumer buys a new product and the performance exceeds expectations, the consumer is said to be what?
What is the key driver of sales frequency mentioned in the section on Postpurchase Uses and Disposal?
Buying situations characterized by low consumer involvement but significant brand differences often lead to what kind of behavior?
In the context of the elaboration likelihood model, consumers are said to follow the central route only if they possess sufficient motivation, ability, and what third factor?
Which decision heuristic explains why a recent product failure might lead a consumer to inflate the likelihood of a future product failure?
What is decision framing?
According to the U.S. Consumer Almanac table, what was the largest category of average U.S. outlays for goods and services in 2013?
Based on the U.S. Consumer Almanac data for 2013, how many hours on average did employed persons ages 25 to 54 with children spend on working and related activities on a workday?
What are the five roles people can play in a buying decision, as listed in the chapter?
Which memory process describes how and where information gets into memory?
What is the primary reason that memory retrieval can be difficult in a crowded product category like airlines or financial services?
In the five-stage model, what is the milder search state where a person simply becomes more receptive to information about a product?
Which of the three noncompensatory choice heuristics involves comparing brands on an attribute selected probabilistically and eliminating those that don't meet a minimum cutoff?
What is the term for a person’s pattern of living in the world as expressed in activities, interests, and opinions?