What is SABMiller's global strategy, which contrasts with its competitor Anheuser-Busch InBev's strategy for Budweiser?
Explanation
This question assesses the understanding of a specific corporate strategy (SABMiller's 'house of brands') used as a case study for global marketing.
Other questions
What is the primary characteristic of a 'global firm' that distinguishes it from a purely domestic competitor?
How did Hyundai transform its marketing in the U.S. to send a strong signal of reliability and quality?
What was the initial launch price of the Tata Nano, which was dubbed the 'People's Car' in 2009?
According to the text, the World Trade Organization (WTO) consists of how many countries and continues to press for more free trade?
The internationalization process for a company typically has four stages. What is the third stage in this process?
What is the key difference between the 'waterfall approach' and the 'sprinkler approach' to entering foreign markets?
In its global expansion, KFC serves more than 12 million customers at more than 18,000 restaurants in how many countries and territories?
What factor, known as 'psychic proximity,' sometimes determines a company's choice of foreign markets to enter?
The association of developing markets dubbed 'BRICS' is an acronym for which five countries?
What percentage of the world's population do developing markets account for, and what percentage of future population growth are they projected to represent?
In the context of Brazil's economy, what is the 'custo Brasil'?
How does the average monthly social media usage by Russians compare to the world average?
What is the median age of the population in India, making it one of the youngest large economies?
What percentage of PC software is reportedly pirated in China, representing a significant challenge for foreign businesses?
The Boston Consulting Group has dubbed eight of Africa's strongest economies the 'African Lions'. Which of the following countries is listed as one of these economies?
What marketing tactic regarding packaging and pricing was a big hit for Unilever in rural India?
In India, what are the neighborhood mom-and-pop outfits where food is largely purchased called?
A company has five broad choices for its mode of entry into a foreign market. Which of the following entails the most commitment, risk, control, and profit potential?
What is a primary advantage of indirect exporting as a mode of entry into a foreign market?
In a form of licensing known as contract manufacturing, Volkswagen has an agreement with which company to build models for the Russian market?
When a company tailors its marketing to each target group in a foreign market because it believes consumer needs vary, it is using which type of program?
How did Kraft adapt its Oreo cookie product for the Chinese market after initial research?
Hofstede identifies four cultural dimensions that differentiate countries. Which dimension measures how much a culture reflects assertive characteristics versus nurturing characteristics?
The powdered drink Tang, a big hit in developing markets after its U.S. sales fell, is an example of which form of product invention?
When Clairol introduced the 'Mist Stick' curling iron in Germany, it was a marketing blunder because the word 'mist' is slang for what in German?
In the context of global marketing, the color purple is associated with death in which region?
In which countries are TV ads legally prohibited from being directed at children under 12?
How did IKEA adapt its pricing strategy in China to compete with local stores selling copies of its designs?
When a company is accused of dumping, and a government forces it to charge the price that other competitors charge for a similar product, what is this price called?
What is a 'gray market' in the context of global distribution?
In 2012, U.S. Customs and Border Protection seized counterfeit goods worth what amount, with China being the chief culprit?
How does the impact of country of origin vary with the type of product, according to research studies mentioned in the text?
What was a key part of the Chinese appliance maker Haier's strategy to establish itself as a 'localized U.S. brand'?
Which of the following is a factor mentioned in the text that can draw a company into the international arena?
What is one of the key risks a company must weigh before making a decision to go abroad?
What is the main risk associated with the 'sprinkler' approach to international market entry?
What is the unusual market expansion strategy employed by Jamaica-based Digicel?
According to the text, what percentage of Nestlé's revenue now comes from emerging markets?
According to a McKinsey estimate, what percentage of Brazil's gross domestic product did the massive underground economy account for?
Which of the following is a complaint that foreign businesses have about operating in China?
Unilever has found success in Africa by tailoring products for African customers. Which product is mentioned as an example of this?
What term does Procter & Gamble use to refer to the tiny bodegas, stalls, kiosks, and mom-and-pop stores that constitute the vast majority of retailers in emerging markets?
What is licensing as a mode of entry into international marketing?
What is the main disadvantage of direct investment as a mode of foreign market entry?
Which of Hofstede's cultural dimensions describes the extent to which a culture's power structures are less egalitarian?
What is the 'straight extension' strategy in global product strategy?
When setting prices in different countries, a company has three choices. Which choice could motivate intermediaries in low-price countries to reship their products to high-price countries?
A 'whole-channel view' of distribution for a U.S. manufacturer involves seeing three links between the seller and the final buyer. What does the third link, 'channels within foreign nations,' represent?
According to research on consumer perceptions of country of origin, how should a 'Made in...' label be displayed if a country's image is favorable?