In the Philips case study, which two countries were identified as having the highest GDP per capita in the Middle East region but a rather small population size?
Explanation
This question requires careful recall of specific details from the Philips case study, testing the application of demographic and economic analysis.
Other questions
Which of the following is considered part of a company's microenvironment?
The macroenvironment consists of larger societal forces that affect the microenvironment. Which of these is NOT listed as a major force in the company’s macroenvironment?
Resellers, physical distribution firms, marketing services agencies, and financial intermediaries are all categorized as which type of microenvironment actor?
A company's marketing decisions may be questioned by consumer organizations, environmental groups, and minority groups. These organizations are categorized as which type of public?
What is demography?
Baby Boomers, born between 1946 and 1964, are a powerful force in the marketplace. What percentage of the U.S. population's disposable income do they control?
Millennials, also known as Generation Y, are described as the most financially strapped generation. What years were the 83 million children of the baby boomers who comprise this group born between?
The defining characteristic of Generation Z, the group born after 2000, is their utter fluency and comfort with what?
Which trend in the natural environment involves a growing concern for the long-run dangers to resources like air and water?
What is environmental sustainability?
Disney's MagicBand, which uses RFID technology to allow guests to enter parks, unlock hotel rooms, and buy merchandise, is an example of a development in which macroenvironmental force?
What is the first purpose of business legislation as described in the chapter?
The practice of linking a company's products and services to a worthwhile cause or charitable organization is known as what?
In the context of the cultural environment, beliefs and values that are passed on from parents to children and are reinforced by schools, businesses, and government are known as what?
Companies that view the marketing environment as an uncontrollable element to which they must react and adapt are taking which stance?
According to the chapter, what percentage of households in the United States in 2012 consisted of married couples with children under 18?
The shift in where people live has caused a rapid increase in the number of people who 'telecommute'. This trend has created a booming market for what type of office?
What was the estimated buying power of the LGBT consumer segment in the U.S. according to the chapter?
In response to the Great Recession of 2008-2009, many marketers shifted their focus to a new watchword that emphasizes offering the right combination of product quality and good service at a fair price. What is this watchword?
Which of these is NOT one of the seven types of publics identified in the microenvironment section?
What is the key reason the demographic environment is of major interest to marketers?
In 2012, what percentage of the U.S. population over age 25 had completed high school?
The cultural environment is made up of institutions and other forces that affect a society’s basic values and behaviors. A marketer has some chance of changing secondary values but little chance of changing what?
The example of McDonald's proactively creating a video to show how its McNuggets are made in order to dispel the 'pink goop' rumor illustrates which approach to the marketing environment?
The generation described as being a 'more skeptical bunch' who research products heavily, prefer quality to quantity, and are less receptive to overt marketing pitches is which group?
The world's population is expected to grow from over 7.3 billion to what number by the year 2030?
What is the primary function of a company's internal publics?
What is the term for the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers?
The post-World War II baby boom produced 78 million babies who are now aging. What is a key marketing implication of this trend for marketers targeting this group?
Which of the following is an example of a proactive response to the marketing environment?
By 2060, what percentage of the U.S. population is expected to be Hispanic?
The economic environment consists of factors that affect consumer purchasing power. What significant change in consumer behavior was a result of the Great Recession of 2008-2009?
The trend of people's growing mastery over nature through technology has recently been tempered by the recognition that nature is finite and fragile. This has led to what sizable market of consumers?
The 'salad bowl' metaphor is used to describe the U.S. population, signifying that:
In the Philips case study, the company's statistical model for selecting attractive markets in the Middle East displayed a correlation between a country's demand for lighting and what other factor?
Which of the following is NOT one of the five types of customer markets described in the chapter?
What is the primary reason marketers today treat their suppliers as partners rather than just vendors?
What is a key marketing characteristic of Generation X that differentiates them from Baby Boomers?
The tiered market created by the distribution of income in the U.S. has led companies like Nordstrom and Dollar General to do what?
What is the core idea behind 'people's views of themselves' as a cultural value affecting marketing?
The five types of customer markets include consumer, business, reseller, government, and what other type?
What percentage of the U.S. population is currently made up of Hispanics?
What is the primary difference between a company's core beliefs and its secondary beliefs?
The single most important demographic trend in the United States according to the chapter is:
What is the main reason a company's internal departments, such as finance, R&D, and purchasing, are considered part of the microenvironment?
The trend in the natural environment involving rules from bodies like the Environmental Protection Agency (EPA) is known as:
What is the primary concern critics have about cause-related marketing?
In the context of cultural values, people's views of what factor are shifting as they recognize that nature is finite and fragile?
Generation X consists of 49 million people born during the 'birth dearth' following the baby boom. A full 82 percent of Gen Xers own what?