Approximately how many Japanese households had a KFC Christmas feast last year, according to the text?
Explanation
This question tests the recall of a specific quantitative detail used as an example of how a global brand (KFC) can become deeply integrated into a local culture's traditions.
Other questions
What is IKEA’s stated mission that guides its global marketing efforts?
What is the average size of an IKEA store, as mentioned in the text?
How did IKEA adapt its store operations in China to align with local cultural nuances?
What is the definition of a global firm as provided in the text?
According to the text, what percentage of Otis Elevator's sales comes from outside the United States?
What are tariffs or duties, as described in the context of the international trade system?
What type of trade barrier did Walmart face in India that required foreign retailers to buy 30 percent of their merchandise from local small businesses?
What is the primary role of the World Trade Organization (WTO)?
Which regional free trade zone was formed in 1957 and set out to create a single market by reducing barriers to the free flow of products, services, finances, and labor among member countries?
By nearly how much did total trade among the NAFTA countries increase in the 20 years after its establishment in 1994?
Which type of economy is described as experiencing rapid economic growth and industrialization, creating a new rich class and a growing middle class?
What is a key grassroots tactic Coca-Cola uses to grow its market in poor neighborhoods across Africa?
When considering entering a new country, which political-legal factor involves a country's reception of foreign firms, such as India's tendency to bother them with import quotas versus Singapore's approach of courting them with incentives?
Which of the following is an example of the impact of culture on marketing strategy, as described in the text?
What is the primary criticism social critics have regarding the globalization of brands like McDonald's, Coca-Cola, and Nike?
When Amazon considers entering a market like India, what is the key challenge posed by local competitors like Flipkart?
What is the simplest way for a company to enter a foreign market, which involves the least change in the company’s product lines, organization, investments, or mission?
In which type of joint venture does a company enter into an agreement with a licensee in a foreign market, where for a fee or royalty, the licensee buys the right to use the company’s manufacturing process, trademark, or other item of value?
In the joint ownership venture for Shanghai Disneyland, what percentage of the resort does Disney own?
Which market entry strategy represents the biggest involvement in a foreign market and involves the development of foreign-based assembly or manufacturing facilities?
What is the term for a global marketing strategy that essentially uses the same marketing strategy approaches and marketing mix worldwide?
In which global marketing approach does the producer adjust the marketing strategy and mix elements to each international target market, resulting in more costs but hopefully a larger market share?
What principle do most international marketers suggest companies should follow, seeking a balance between standardization and adaptation?
How did L'Oréal adapt its Maybelline brand to succeed globally after acquiring the stodgy American makeup producer?
What is the term for marketing a product in a foreign market without making any significant changes to the product?
What happened when General Foods introduced its standard powdered JELL-O in the British market, an example of a failed straight product extension?
Which global product strategy involves changing a product to meet local requirements, conditions, or wants, such as Dunkin’ Donuts offering savory burgers in India?
What is the global product strategy that consists of creating something new to meet the needs of consumers in a given country?
What is communication adaptation in the context of global marketing?
What is the term for the problem where a company's foreign prices are probably higher than its domestic prices due to the added costs of transportation, tariffs, and intermediary margins?
What does the 'whole-channel view' for international marketing require a company to take into account?
The whole-channel view of international distribution consists of two major links. What are they?
What is typically the first step most companies take when organizing for international marketing?
What distinguishes a true 'global organization' from a company with an international division?
What is the average annual revenue per store for IKEA, as mentioned in the text?
What is a key reason IKEA can maintain its low prices globally?
How many versions of the IKEA catalog are published in how many languages?
What does 'Yi Jia,' the Chinese name for IKEA, translate to?
In the context of the international trade system, what is a quota?
What is an economic community, as described in the text?
Which free trade agreement, established in 1994, created a single market of 478 million people among the United States, Mexico, and Canada?
What is the term used in the text for the vast untapped market consisting of the world’s poorest consumers?
What is barter in the context of international trade?
In which type of joint venture does a company make agreements with manufacturers in the foreign market to produce its product or provide its service?
What is management contracting as a form of joint venture?
What is the main disadvantage of direct investment as a market entry strategy?
When the text says most international marketers suggest companies should 'think globally but act locally,' what does this mean?
What percentage of Coca-Cola's unit case volume comes from markets outside of North America, according to the text?
According to the text, in how many countries does Coca-Cola let consumers 'taste the feeling'?