A company has a unit cost of 145 and wants to earn a 25 percent markup on sales. What is its markup price?

Correct answer: 193.33

Explanation

When calculating a markup price based on a percentage of sales, the unit cost represents the remaining percentage of the price after the desired markup is taken. Therefore, the unit cost is divided by (1 - desired return percentage).

Other questions

Question 1

A company has fixed costs of 20 million, variable costs of 125 per unit, and expects to sell 1 million units. What is the unit cost?

Question 2

Which of the following best defines relevant costs in the context of marketing financial analysis?

Question 4

A company has a unit cost of 145, expects to sell 1 million units, and wants a 30 percent return on its initial investment of 10 million. What is the required ROI price?

Question 5

What is the key difference between a markup chain and a value-based pricing approach?

Question 6

A product has a suggested retail price of 300. The retailer's margin is 30 percent and the wholesaler's margin is 20 percent, both based on their selling prices. What is the manufacturer's price to the wholesaler?

Question 7

If a company has fixed costs of 20 million, a price to wholesalers of 168, and a unit variable cost of 125, what is its break-even volume in units?

Question 8

What does the 'contribution margin' represent in financial analysis?

Question 9

What is the primary function of a pro forma profit-and-loss statement in marketing?

Question 10

According to the appendix, which of the following is defined as Net Marketing Contribution (NMC)?

Question 11

Based on the actual performance data for HD, with net sales of 100 million, cost of goods sold of 55 million, and marketing expenses of 41 million, what is the Net Marketing Contribution (NMC)?

Question 12

What does the Marketing Return on Investment (Marketing ROI) measure?

Question 13

Using the actual performance data for HD, with a net marketing contribution of 4 million and marketing expenses of 41 million, what is the Marketing Return on Investment (Marketing ROI)?

Question 14

What is the term for the situation in which one product sold by a company takes a portion of its sales from the company's other products?

Question 15

In the Hair Zone example, the new foam product has a selling price of 2.25 and variable costs of 1.25. The original gel has a selling price of 2.00 and variable costs of 0.85. What is the loss in contribution for each unit of gel that is cannibalized by the new foam?

Question 16

To break even on an increase in fixed costs of 5 million, a company must generate an increase in sales of almost 24 million. If the total market is 2.5 billion, what is the required increase in market share?

Question 17

What is the key difference between fixed costs and variable costs?

Question 18

A gift shop owner sells a chair for 275 that was purchased for 125. What is the dollar markup?

Question 19

A gift shop owner sells a chair for 275 that was purchased for 125. What is the markup percentage on cost?

Question 20

A gift shop owner sells a chair for 275 that was purchased for 125. What is the markup percentage on selling price?

Question 21

A consumer purchases a coffee maker for 90. The retailer's markup is 30 percent and the wholesaler's markup is 10 percent, both based on selling price. What price does the manufacturer sell the product to the wholesaler for?

Question 22

What is the primary reason the appendix provides for why marketing managers need to understand financial analysis?

Question 23

Based on the appendix, which of the following best defines Market Potential?

Question 24

What is the primary purpose of the workload method for determining sales force size?

Question 25

If a product's price is reduced by 10 percent from 168 to 151.20, while its unit variable cost remains 132.72, what happens to the contribution margin?